Combining passion and problem solving is the key to successful entrepreneurship, a mentality that Marlee Armour MTEI’22 embodies daily through her work. Having spent the last decade as a swim instructor, Marlee founded Summer Swim Academy in 2015, providing private backyard swim lessons and on-demand lifeguarding services across Southern Ontario. Through this endeavour, she and her team of instructors noticed a glaring issue with children’s personal flotation devices (PFDs).
“We swim with our arms, but PFDs don’t allow for this horizontal movement,” says Armour. “Typical PFDs train kids to swim vertically in what we call the drowning position. Three years ago, I started cutting the PFDs and turning them around, making it easier for the kids to learn to swim safely and properly from the beginning.”
Armour entered Saint Mary’s Master of Technology Entrepreneurship & Innovation (MTEI) program as a passionate entrepreneur. Her instructors gave her the knowledge and confidence to solve this problem and make the SwimTrainer a reality. Armour also benefited from the entrepreneurial expertise of the Saint Mary’s University Entrepreneurship Centre (SMUEC), which she says played an integral role in helping her learn to pitch her product, supported her with networking opportunities and broadened her horizons through events.
With over five years of entrepreneurial experience under her belt, Armour has now developed a prototype for SwimTrainer and looks forward to applying her knowledge from Saint Mary's to her business.
Did you know? Each year, the Saint Mary’s University Entrepreneurship Centre organizes a national entrepreneurship competition for post-secondary students across Canada. Modelled after the NCAA basketball competition, March Madness sees 64 participants compete to win $10,000 toward their business. With SwimTrainer, Marlee Armour MTEI’22 tied for third place in the 2022 competition.