960 Tower Road: Home of the Saint Mary’s University Entrepreneurship Centre (SMUEC) and the SMU Language Centre.
The Saint Mary’s University Entrepreneurship Centre (SMUEC) is expanding its investment in the economic recovery and resilience of Nova Scotia with two new initiatives to support businesses and entrepreneurs amidst the pandemic.
“Saint Mary’s is known for our positive impact on the Atlantic economy through education, research, successful alumni, and our entrepreneurship centre helping people grow their businesses,” says Dr. Robert Summerby-Murray, President of Saint Mary’s University. “As businesses closed due to COVID-19 to protect the health of our community, people’s livelihoods were in jeopardy. As a result, our entrepreneurship centre expanded its services. Now they are doing so again to help those directly impacted by the pandemic and to gather the information needed to build new programs and data-driven policy.”
The two new initiatives from SMUEC are an entrepreneurship certificate and research survey, which focus on the impacts of COVID-19 on business and entrepreneurship.
The Entrepreneurial Mindset Success Certification - COVID-19 Career Resilience Edition is a certificate made up of eight online workshops. It supports individuals who have found themselves unemployed or unable to find employment due to COVID-19. The certificate takes a customized approach to provide relevant skills training and exposure to entrepreneurship to help individuals feel prepared to re-enter a new and changed job market, return to work, or start their own business. Seven career experts from Job Junction, ISANS and the Career Service Centre of Sobey Business School act as mentors for the participants and deliver the workshops. Registration is now open, and the workshops will run from Jan. 15 to Feb. 5, 2021.
The centre is also is studying the impacts of COVID-19 on Atlantic Canadian business through the COVID-19 Business Impact Survey. This longitudinal survey will collect quantitative and qualitative data using phone interviews and online surveys until the end of 2021. The main areas of interest are the use of government support, main challenge areas, and the tactics that businesses employ to respond to the specific challenges faced by their industries.
Since the beginning of the pandemic, the centre has focused on two questions: how can they support businesses and entrepreneurs to be resilient enough to weather this storm? And how can they help them recover?
The centre’s first step was to expand their free business coaching sessions with the help of their new entrepreneur-in-residence, prominent alumna and successful serial entrepreneur Shannon Byrne Susko BComm’89 BSc’92. A series of presentations and workshops on various topics supplemented those sessions. Then came the launch of the Sobey School of Business’s Sobey Community Revitalization & Prosperity Network, of which SMUEC was an active participant. Now the centre's focus is on collecting the data needed to inform future pandemic business policy and a new initiative working with those who have found themselves unemployed due to COVID-19.
“We know the importance of evidence-based decision making. That is why we are gathering the information needed for policymakers and program developers like ourselves to best support the business sector during the pandemic,” says Michael Sanderson, Director of the Saint Mary’s University Entrepreneurship Centre. "On the opposite end of that sector-wide view is the immediate impact the pandemic has had on employment. By adapting our existing Entrepreneurial Mindset Success Certification, we can help directly with the immediate recovery while keeping an eye on data-informed methods to increase resiliency for the long-term."
For more information about the Saint Mary’s University Entrepreneurship Centre and its initiatives, visit https://smuec.ca/.