The 2022 Venture Grade: Student Venture Capital Fund team.
An innovative Quebec-based online insurance distributor that removes barriers and offers affordable plans to young parents has received a boost from a student-run venture capital fund at Saint Mary’s University.
Venture Grade: Student Venture Capital Fund, a student-raised and managed venture capital fund, invested $12,500 in Quebec-based Emma Labs. Emma Labs is an online insurance distributor that focuses on distributing low-barrier life insurance, specifically targeted to younger demographics between the ages of 29 – 40 years of age, who have young children or are expecting children. To make life insurance more accessible and affordable, Emma Labs has removed cumbersome barriers to entry such as mandatory health checks, five to seven week wait times, and the requirement to speak to an insurance broker to streamline their process. In their role as an insurance distributor, they offer plans on behalf of insurance carriers.
The fund’s first investment outside of Atlantic Canada, Venture Grade chose to invest in the Quebec City start-up based on both company and market attributes. The company CEO and co-founder Felix Deschatelets is a serial entrepreneur with extensive experience in financing and marketing financial services start-ups. CMO and co-founder Jacomo Deschatelets has substantial experience in growth marketing strategies and financial security advisory.
“In terms of market attributes, the life insurance market is projected to grow over the next few years giving proven market demand,” says Hiro Tsuchiya, an associate investment analyst at Venture Grade. “We expect that Emma Labs will add significant value to our investment portfolio as it has excellent exit prospects.”
Founded in 2016, Venture Grade is a venture capital fund raised and managed by graduate and undergraduate students attending Saint Mary’s University located in Halifax, Nova Scotia. Nick Perrin, the Fund’s General Partner noted that Venture Grade liaises with Silicon Valley’s C100 group, Boston’s Canadian Entrepreneurs in New England, and most of the Atlantic VC funds like Innovacorp, Build Ventures, Sandpiper, NBIF, East Valley, Last 40, and Concrete.
“The Venture Grade student venture capital fund is designed to formulate a win-win-win scenario,” says Dr. Ellen Farrell, co-founder of Venture Grade and a professor at Saint Mary’s Sobey School of Business. “The fund contributors win by providing great opportunities for an unparalleled education experience; the students win by gaining scholastic opportunities not offered elsewhere; and the entrepreneurial ecosystem wins by having the funds go to worthwhile ventures in our entrepreneurial ecosystem.”