Sustainability…period!

From classroom to Aruna Revolution: how Bridget's MBAN is helping make menstrual products eco-friendly

Bridget Osundiji MBAN’24 blends her passion for business, sustainability and women’s health at Aruna Revolution

Fresh off her master’s from the Sobey School of Business, Bridget Osundiji, a young powerhouse, has found her calling as a Growth Marketing Specialist at Aruna Revolution, a Halifax-based start-up reimagining menstrual care products.

Bridget’s story is not just about academic achievement. It’s about purpose, passion and the power of using business to spark meaningful change.

Originally from Nigeria, Bridget relocated to Canada to pursue her dreams of higher education and living abroad. She earned her Bachelor’s degree in Accounting from Landmark University in Nigeria before coming to Saint Mary's, looking for a place to not only further her education but also launch her career. The Sobey School of Business Master of Business Analytics (MBAN), with its emphasis on responsible leadership and global perspectives, proved to be the right environment for her growth.

“For me, the master's program was a reality check. I knew it would be challenging, but I wasn’t prepared for how intense it would be—it was very fast-paced. There was always something to do, like assignments, rotations and workshops. It was go go go. I realized I had to prioritize and cut out unnecessary distractions. The program was tough, but it taught me a lot.”

After graduation, Bridget joined Aruna Revolution, a company focused on creating sustainable, compostable menstrual pads made from plant-based materials.

“The MBAN program was not just about education—it was about building relationships. SMU actually really helped with that. I got the internship at Aruna originally through a networking event. A lot of my classmates were able to secure job positions through those workshops.””

Bridget displays the plant-based materials used to create compostable menstrual pads at the Aruna Revolution warehouse in Dartmouth, NS

“Michael Zhang, the director of the MBAN program, is someone who is very passionate about the department and very passionate about the students. He wants to make sure that everybody's fine, everybody gets their job, and everybody understands what's going on in class. He helped with everything I needed. I really appreciate his support.”

The MBAN provides critical knowledge but also helps students develop a deep sense of purpose—one that now fuels Bridget’s work at Aruna Revolution. She continues to thrive in her now more permanent role, helping to develop strategies that not only promote the company's products but also raise awareness about the importance of sustainable menstrual care.

Bridget was recently recognized as Tribe Scholar of the Year at the Tribe Leader Summit, an event hosted by Tribe Network. Tribe Network is a community that supports racialized individuals in entrepreneurship and innovation by providing resources, opportunities and networks to help them succeed.

Empowering women, protecting the planet

Aruna Revolution’s mission of reducing plastic waste and empowering menstruators aligns perfectly with Bridget’s values. As someone passionate about sustainability and women’s health, she feels like she’s found her calling.

“Aruna is not just offering an alternative to traditional menstrual pads—we are offering a solution that’s better for the planet and the people who use them. It’s exciting to be part of a company that’s working toward real change in an industry that has long relied on plastic.”

Compostable menstrual pads are made from cattail, soybean raw material and extracted processed corn fibers

The bioreactors shown behind Bridget process the raw materials in a chemical solution to create the pad material

The company’s innovative approach to menstrual care is a direct response to the environmental harm caused by traditional products.

“It is about more than just creating and selling biodegradable menstrual products. I believe we are part of a larger movement toward a circular economy, where every product is designed with its full lifecycle in mind—from creation to composting.”

Aruna Revolution recently secured a deal on Dragons' Den with Michele Romanow and Manjit Minhas, who offered $300,000 for a 25% stake.

Bridget’s story exemplifies the transformative power of an education that blends business expertise with social responsibility. Her journey shows the profound impact responsible leadership, paired with a strong educational foundation, can have in today’s workplace and serves as a reminder that defining success in business can be found beyond just the numbers.

““Saint Mary’s gave me the tools to pursue a career that not only drives business success but also aligns with my values. I am proud to be part of a company that’s doing important work for both people and the planet.””

— Bridget Osundiji MBAN'24

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Related:

• Master of Business Analytics

• Celebrating International Women’s Day at Saint Mary’s

• Sustainability at SMU

Fresh ideas for accounting’s future

The AC Group teams up with students to tackle recruitment challenges in the CPA industry at recent Innovation Sprint challenge 

Tezas Sethi showcasing their solutions to the AC group representatives

Pari Ajay Mehra, Iram Sheikh and Rishita Mishra present to the AC Group

SMU students Asmita Ale, Hazzaa Sujeer and Lydia Lee present to AC Group

Students brainstorming ideas

Third-place team Kathleen Murray, Angus Bonnyman (CEO of The AC Group), Nguyen Thu Trang Truong, Aquilya Smith

Participating students and the AC Group

Last week, 28 students from Saint Mary’s University, Dalhousie University and NSCC worked in teams on an Innovation Sprint. In this short, high-energy event, students collaborate to generate solutions for business challenges. The AC Group of Independent Accounting Firms Limited (AC Group) brought forward a challenge focused on addressing recruitment challenges within the CPA and accounting industry. 

The AC Group is an alliance of 13 independent accounting firms in Atlantic Canada. It facilitates the member firms' being leaders in serving the needs of owner-managed businesses in their marketplaces. 

Students heard from Angus Bonnyman, CEO of The AC Group, and Shirley Jollimore, Director of The AC Group. They provided insights into topics such as attracting high-quality applicants and increasing awareness and opportunities in the CPA and Accounting industry. 

The participating students brought fresh perspectives and creative strategies to the table, creating a win-win situation for both students and the AC Group. 

Solutions from the winning team, comprised of three business students, Hazza Sujeer, Lydia Lee and Asmita Ale, ranged from building strategic university partnerships for talent acquisition to targeted social media strategies aimed at increasing brand exposure. Reflecting on the competition, Hazza shared, “We tackled one of the biggest challenges in public accounting, which is to attract and retain top talent. It was an incredible experience being around creative and like-minded individuals to develop real-world solutions.” 

Business student Munyaradzi Matura and science student Q’Ba Richards won second place, while a team of business students, Kathleen Murray, Nguyen Thu Trang Truong, and Aquilya Smith, secured third place. 

The AC group representatives were highly impressed by the students’ professionalism and innovative thinking. Angus remarked, “We worked with a very dynamic group of students who had great ideas about how we could solve a real-world problem.” The firm was enthusiastic about implementing some of the proposed solutions. 

At the end of the Sprint, businesses choose the winning teams, with the first-place winners receiving $1,000, second-place winners receiving $700, and third-place winners receiving $300. In a unique opportunity, The AC Group also opened scholarship applications to participants and actively encouraged students to submit resumes for potential career opportunities. 

Find out how to participate in an Innovation Sprint. 

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About Innovation Sprint  

Innovation Sprint is a short, focused event that brings business and keen, creative students together to generate ideas and solutions to business problems.  During the Innovation Sprint, participants:  

• engage in time-sensitive bursts of intensive problem-solving and developing business solutions;  

• receive insightful resources and mentorship, helping them address business challenges;   

• learn how to facilitate rapid and effective outputs to challenges they may face in their business. This is a unique entrepreneurial experience that can be translated into their own chosen fields;  

• collaborate with students from across Atlantic Canada from various faculties and disciplines.  

Sprinting for spa solutions

Students pitch ideas to help local business The Wine Spa at recent Innovation Sprint challenge

Students pitch their business ideas to The Wine Spa

Students pitch their business ideas to The Wine Spa

Students pitch their business ideas to The Wine Spa

Students pitch their business ideas to The Wine Spa

The Wine Spa Founder, Angela and Will reviewing students' pitches

Last week, 26 enterprising students worked in teams with the Arthur L. Irving Entrepreneurship Centre and The Wine Spa on an Innovation Sprint, a fast-paced event focused on generating creative solutions to business challenges. The Wine Spa marries fine wine, delicious food, and luxury spa experiences to offer a one-of-a-kind social spa experience.

As the name suggests, an Innovation Sprint is a short, high-energy sprint during which students generate rapid-fire ideas and solutions to real-world business problems. Each sprint brings students and businesses together for live problem-solving and idea generation. Students practice their learning and skills, and businesses get access to current, fresh thinking. Everybody wins!  

Participants heard from The Wine Spa Founder Angela Szubielski, who briefed them on the product offering and shared insights and challenges, including finding new ways to utilize the space and identifying new markets and clients.

The participating students brought fresh ideas, new perspectives and solutions ranging from inviting senior homes for a spa day to curated packages for bachelorettes and special events, and corporate employee appreciation retreats.

The winning team included arts student Stuti Sandhu and business student Kris Ram. Their winning idea involved collaboration, unique events and expanding the target market to drive awareness and revenue for The Wine Spa. Reflecting on the competition, Stuti said, “We really got to think creatively, and that was amazing. It's also really rewarding to help our community succeed. That’s what I really love about Innovation Sprints.”

Echoing Stuti’s enthusiasm, Kris said, “Innovation Sprints are really inspiring. I get to learn about a real-world business problem and solve it hands-on. This is an experience many don't get to have and I'm very fortunate to be able to be exposed to that.”

Innovation Sprint students with Angela and Will, Founders of The Wine Spa

The Wine Spa team was enthusiastic about the students’ ideas and impressed with the results. “Everybody was so professional,  courteous and bright. To other businesses, I would absolutely recommend joining an Innovation Sprint,” said Szubielski from The Wine Spa. “I knew [the students] would brainstorm and present ideas, but we benefitted from their different cultures, perspectives and experiences. I don't spend a lot of time talking to university students at this stage in my life or as a business owner. So, to be able to see many different perspectives in one room was excellent.”

At the end of the Sprint, businesses choose the winning teams. First-place winners received $1,000 and a $100 gift certificate to The Wine Spa. Second-place winners received $700, and third-place winners received $300.

Find out how to participate in an Innovation Sprint here.

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About Innovation Sprint

Innovation Sprint is a short, focused event that brings business and keen, creative students together to generate ideas and solutions to business problems.  During the Innovation Sprint, participants:

• engage in time-sensitive bursts of intensive problem-solving and developing business solutions;

• receive insightful resources and mentorship, helping them address business challenges; 

• learn how to facilitate rapid and effective outputs to challenges they may face in their business. This is a unique entrepreneurial experience that can be translated into their own chosen fields;

• collaborate with students from across Atlantic Canada from various faculties and disciplines.

Saint Mary’s student entrepreneur wins $10,000 award for mental health app start-up

Olivian Sanderson, winner of the Dream Chaser Change Maker Social Impact Award

Bachelor of Commerce student Olivian Sanderson, Co-Founder of Sociable, a mental health app designed for students, has won the Dream Chaser Change Maker (DCCM) Foundation Social Impact Award and $10,000. The DCCM invites student entrepreneurs with social impact aspirations to a pitch competition where a team of mentors and alumni select the next Dream Chaser.

Olivian competed against thirty contestants and was shortlisted as one of seven finalists at the recent DCCM Award Pitch Competition held at the Arthur L. Irving Entrepreneurship Centre. The award, which provides a scholarship supporting tuition and start-up costs, celebrates student entrepreneurs who use their businesses to address pressing social and environmental challenges. 

Olivian shared her excitement about the win and how the $10,000 prize will accelerate Sociable's development, “The competition was a great experience. Participating in the pitches was also amazing: being able to see all the amazing businesses other students are running and then being able to showcase my own to a panel of judges was great. The prize will help accelerate my business growth. With a portion of it going to my education, it also relieves some of that financial stress, meaning I can focus more time on doing what I love, building Sociable. The DCCM network has so many industry leaders and experts that I want to learn from, so I am excited to have been given such a valuable opportunity to do so.” 

Beyond the $10,000 prize, the competition celebrated students as changemakers, recognizing their commitment to creating a positive impact. The other finalists represented a diverse range of innovative ventures: 

• Ashish Ganapathy, Co-Founder of Accesstructure, featured a business focused on creating more accessible campuses for those with disabilities; 

• Gabriel Martin, Founder of Purlo Foods, pitched his business emphasizing transparency and sustainability in the food supply chain; 

• Vaishali Sachdeva, Brand Ambassador of Bean, presented a smart food assistant app designed to revolutionize meal planning; 

• Stuti Sandhu, Founder of Being There, pitched an initiative aiming to support dementia care and prevention with a personalized, holistic approach; 

• Karanveer Singh, Founder of Eco-Nova Store, focused on sustainable and eco-friendly plastic alternative products that could be eaten after their use; and

• Andrei Marchenko, Founder of All Year Greens, featured an innovative vertical farming solution to increase access to fresh, healthy food.

Finalist Andrei Marchenko shared his perspective on participating in the pitch competition: “This competition inspired me to grow as a presenter and helped improve my public speaking skills for a wider audience. I would highly recommend this experience to anyone looking to grow both personally and professionally.” 

Finalists, judges and DCCM representatives at the pitch competition

Following the competition, all finalists were invited to a pitch training program led by the DCCM team to refine their pitching skills further and advance their businesses. 

About The Dream Chaser Change Maker (DCCM) Foundation

Founded as a scholarship program in 2017, The DCCM Foundation is a federally registered non-profit organization dedicated to nurturing generations of social entrepreneurs. The DCCM aims to alleviate financial barriers to education, helping Dream Chasers (student social entrepreneurs) harness the power of academic knowledge and their creativity to drive positive social change in the world.   

Visit DCCM Foundation to learn more about the organization.  

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De-Mystifying AI in the Workplace

Arjun Asokakumar, Director of Data Science at RBC, was the keynote speaker at Responsible Leadership Day 2024

Empowering Students to Shape a Sustainable Future

A 2024 analysis by Statistics Canada reveals a growing trend, with 30% of businesses in the information and cultural industries, 25% in professional, scientific, and technical services, and 19% in arts, entertainment and recreation planning to use Artificial Intelligence (AI) in the next year.[1]

In a world where AI seems to be everywhere, how can students prepare themselves for what the future could bring?

The Sobey School of Business brought together inspiring leaders and forward-thinking students for its sixth annual Responsible Leadership Day on November 22, 2024.

The event kicked off with a thought-provoking keynote on how AI-driven automation may reshape job roles and skill requirements, delivered by Arjun Asokakumar, Director of Data Science at Royal Bank of Canada (RBC). Attendees also had the opportunity to engage with expert panelists on the upcoming challenges of AI.

Responsible Leadership Day at Saint Mary’s University

In today’s competitive job market, students must understand how to effectively work with and respond to artificial intelligence to stay ahead, not just in the business world but across multiple areas. Regardless of where you are in the organization, AI has the potential to impact all levels.

How do machine learning and algorithms help solve people’s problems?

Although AI may seem complex and mysterious, at its core, it’s all about us—people. AI is programmed by people, learns from people, and ultimately is used by people. It learns by reading our books, analyzing our paintings, listening to our music, downloading our history and studying our habits.

Because it learns from us, AI inevitably inherits our flaws and biases. What we think, feel, and believe becomes embedded in its algorithms. AI cannot judge right from wrong—it processes data without judgement. For example, when using AI to sort through resumes for hiring, factors like postal codes, names, genders, and gaps in employment due to parental leave can unintentionally introduce biases into the process.

The ability to recognize and understand these biases is crucial for using AI effectively and responsibly. As AI becomes more integrated into the workplace, employers are placing greater value on this crucial skill. 

As artificial intelligence becomes more prevalent, the need for specialized knowledge remains high. Understanding how to judge the information AI provides you—and being able to critically evaluate its output—is key to using the technology responsibly.

As an employer, there are steps you can take too. For example, pushing for transparency on what data was used in creating the AI programs and asking for evidence and results.

The expert panel emphasized innovation and plans for action toward a more responsible future, all while embracing an entrepreneurial mindset.

Dr. Stephanie Kelley, Scotiabank Professor in Innovations in Business Technology and Assistant Professor of Management Science at the Sobey School of Business at Saint Mary’s University, moderated the discussion.

Panelists included Roshanak Sadeghi-Zadeh, Director of People and Belonging at IWK Health, Saeed El-Darahali, President and CEO of SimplyCast, and Sandra Pasquini, Senior Vice President, Human Resources at Empire Company Limited.

[1] Analysis on expected use of artificial intelligence by businesses in Canada, third quarter of 2024

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About Responsible Leadership Day   

Responsible Leadership Day is a flagship event for the Sobey School of Business. It brings together students and researchers with industry and government partners and highlights the school’s commitment as signatories of PRME, a UN initiative that promotes Principles for Responsible Management Education. The Sobey School of Business is committed to upholding sustainability, as demonstrated by its research, student projects, and course content.

Health Data Analytics Symposium showcases student innovation

Health Data Analytics Symposium held at Saint Mary's University

Symposium participants

Scott McKenna, Chief Information Officer, Nova Scotia Health and IWK

Dr. Michael Zhang

MBAN Program Driector

MBAN student Iram Shaikh

MBAN student Jane (Zhenyu) Zhu

How can data transform healthcare? Can data help us make better decisions around patient care and even help manage the overall healthcare system in Nova Scotia?

Those were the central questions at the Health Data Analytics Symposium, which was recently held at Saint Mary’s University. The symposium brought together a diverse group of experts from government, healthcare, and business.

This annual event provides a platform for SMU graduate students in the Master in Business Analytics (MBAN) program to present their groundbreaking research. It is a place for them to share the results of their internships and co-ops with some of Nova Scotia’s largest healthcare providers, including Nova Scotia Health, the IWK and the Nova Scotia Department of Health and Wellness. This symposium is aimed at fostering partnerships between academia and healthcare, driving innovations that directly benefit Nova Scotians.

MBAN student Farhat Roopkatha

“My work with the IM/IT Business Intelligence Team at Nova Scotia Health […] has been a transformative experience, setting new standards for capacity planning and organizational transparency in healthcare,” says MBAN student Farhat Roopkotha.

“From customizing workflows to fostering collaboration across diverse teams, this project has demonstrated how tailored tools can drive impactful change. By integrating Agile methodologies, we’ve empowered teams to optimize resources and align goals for better outcomes across Nova Scotia Health.”

Healthcare experts questioned the students about the practical applications of data insights into various aspects of healthcare, from daily medical routines to long-term planning. These discussions highlighted examples of how data is being used to enhance patient care and streamline healthcare operations in local emergency rooms, long-term care facilities, and prescription management.

“The feedback from the Nova Scotia Health community was truly inspiring, reaffirming the importance of this project in improving data collection and patient outcomes,” says MBAN student Fana Abaynew Mandefro, who presented her work with the Wound Care Registry Project with the Nova Scotia Health Innovation Hub.

A notable session delved into the role of data in understanding the social determinants of health. Scott McKenna, Chief Information Officer, Nova Scotia Health and IWK, stressed the importance of analyzing social factors such as income and education. “Data and analytics have the power to bring tremendous insight to the health system.  Layering in important socio-economic information can give us a whole different perspective and influence how we design solutions for citizens and tailor them to respond to unique needs.”

Jordan Warford, Executive Director of Planning and Performance, Department of Health and Wellness

Jordan Warford, Executive Director of Planning and Performance, Department of Health and Wellness, posed the question, “How can we harness the power of data to plan for the longer term?”

Warford emphasized the importance of data analytics in uncovering hidden patterns and trends, which can lead to more informed decisions. “Data is the compass guiding us through healthcare’s complexities, revealing insights that turn information into better care and healthier communities. These students are proving that the smart decisions we make today can shape a stronger, more sustainable system for tomorrow.”

As the symposium progressed, attendees gained valuable insights into the critical role of data in shaping the future of healthcare. The event underscored SMU’s commitment to fostering innovation and preparing the next generation of healthcare leaders.

Matthew Murphy, Chief Data Officer, Nova Scotia Health Authority, expressed his deep appreciation for the partnership and commitment to further advancing internship programs with SMU. Saint Mary’s University continues to lead the way in equipping students with the tools to revolutionize healthcare through data. "Partnerships like the one between Nova Scotia Health and Saint Mary’s University are pivotal in shaping the future of healthcare. By leveraging the power of data, we are not only equipping students with practical skills but also creating real-world solutions that enhance care and improve outcomes for Nova Scotians.”

The work underway in SMU's health analytics space reflects the ecosystem's commitment to building a healthcare system that meets today’s demands and is prepared to adapt to future challenges with data at its core.

Meet your Valedictorians: Fall Convocation 2024

Three students will address their graduating classes at the upcoming Fall Convocation ceremonies at Saint Mary’s University. These graduates, recipients of the John and Heather Fitzpatrick Valedictorian Awards, were selected for their academic determination, involvement on campus and in their communities, and their unique journeys to the graduation podium.

All graduation ceremonies will be live-streamed at smu.ca/graduation on November 14 and 15. Congratulations, graduates!

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Krystal Lowe

Master of Science, Applied Psychology
Faculty of Graduate Studies | Thursday, November 14 at 2 p.m.

Originally from Toronto, Ontario, Krystal Lowe relocated to Halifax in 2013 with a dream of building a more meaningful life. She will graduate with a Master of Science in Applied Psychology (Forensic Stream) from Saint Mary’s University as a mature, first-generation student. Krystal’s academic journey began at 23 when she completed her high school diploma at the Nova Scotia Community College before enrolling at Saint Mary’s, where she earned her Bachelor of Arts with Honors in Psychology in 2022.  

Krystal’s master’s research, Suicidality Among Individuals with a History of Criminal Behavior – A Test of the Three Step Theory of Suicide, earned her both the SSHRC Canada Graduate Scholarship – Master’s, and Scotia Scholar’s Master’s Award. During her time at SMU, she has worked as a teaching assistant and research assistant in the Department of Psychology, focusing on topics at the intersection of psychology and law. She also assisted with research on sexual violence on Canadian campuses in the Department of Criminology and served as the Sexual Violence Prevention Initiative Coordinator, where she facilitated programs and workshops for the SMU community. Simultaneously, Krystal worked with Public Safety Canada as a research analyst in the Corrections Research Unit, where she assisted with files related to risk profiling, sexual violence and coercion in federal custody, and best practices in reducing recidivism. Her publications include work on domestic violence disclosure schemes and correctional psychology, and she remains an active researcher.  

When she isn’t working, Krystal enjoys writing, yoga, and hiking with her fiancé and two dogs. After graduation, Krystal will continue her work as the Education and Prevention Coordinator with the Transition House Association of Nova Scotia, where she is deeply passionate about developing training and education to support the well-being of those working in the violence-against-women sector, as well as public education to reduce domestic and intimate partner violence.  

Krystal expresses deep gratitude to those who have supported and empowered her throughout her academic journey, particularly Dr. Marguerite Ternes, Dr. Veronica Stinson, Dr. Diane Crocker, and soon-to-be Dr. Dee Dooley, for their mentorship and guidance.

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Anubhav Gupta

Bachelor of Commerce
Sobey School of Business (undergraduate) | Friday, November 15 at 10 a.m.

Born and raised in Chandigarh, India, Anubhav graduates from the Sobey School of Business with a Bachelor of Commerce, summa cum laude, achieving a GPA of 4.29 with a double major in Finance and Computing & Information Systems.  

Anubhav began his on-campus involvement as the Financial Director for the Commerce Society and a presenter for Enactus Saint Mary’s, where he secured first place in the national Scotiabank Climate Action challenge. He was also a Teaching Assistant with the Finance Department, a Global Skills Opportunity Ambassador, a Residence Assistant, and the Co-Curricular Record Engagement Facilitator. Anubhav served as the Vice-President (Advocacy) for SMUSA where he sat on the university’s Board of Governors, served as the primary spokesperson to the government, championed the student voice on several EDIA issues, and successfully spearheaded initiatives like the Zero Textbook Cost Course List and the Final Exam Weightage Regulation. During his time at SMU, he also received several awards, including the Academic Achievement Award, Chrysler Canada Scholarship, SMUFU Gold Scholarship for Academic Excellence, and the Student Leadership Recognition Award. 

Passionate about making a difference, Anubhav aspires to take the lessons learnt at SMU and contribute to the community. He wants to study further and is presently trying to unravel what career path to embark upon – while the future is uncertain, Anubhav is excited about the endless opportunities to continue to learn and grow as an individual. He credits the wonderful friends he made at SMU, his professors, the mentors he has found here, and his family for their unwavering support that has made his achievements possible.   

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Magnolia Lillian Rice

Bachelor of Arts (Honours)
Faculty of Arts & Faculty of Science (undergraduate) | Friday, November 15 at 2 p.m.

Born and raised in Vermont, USA, Magnolia Rice is graduating with a Bachelor of Arts, summa cum laude, with Honours in Criminology and a minor in Anthropology. 

During her time at SMU, Magnolia was heavily involved in the community both on and off campus, acting as President of the Anthropology Society, Vice-President of the Criminology Society, a Pack Leader, a member of the Art’s Societies Gala Planning Committee, and a volunteer for multiple open-houses and campus events. She was also involved in the 7th Step Society of Nova Scotia, where she volunteered and wrote grants with people who have had conflict with the law, and she is currently involved in their Youth Justice program as a grant researcher. These experiences bolstered her sense of community, and she currently works as an AmeriCorps VISTA member at Common Good Vermont, working to strengthen Vermont’s nonprofit sector. 

During her final year at SMU, Magnolia was a Teaching Assistant for the Criminology Department. She wrote her Honours Thesis on the motivations behind alcohol consumption in Vermont and was awarded the McMullan & Rege Honours in Criminology Convocation Award. 

Magnolia is very grateful for the people she met at Saint Mary’s and would like to specifically thank her parents and family, her incredible friends, and her professors for supporting her throughout her degree. She could not have done this without them. 

Preparing students for the workplace with AI learning

BComm student Anubhav Gupta with Bryce Cross

Anubhav Gupta, a Bachelor of Commerce student at Saint Mary’s University, is experiencing firsthand the integration of cutting-edge AI technology in his education. Under the guidance of Sobey School of Business Lecturer Bryce Cross, who heavily incorporates large language models (LLMs) into his PhD research, Gupta and his classmates are getting unique exposure to AI tools like ChatGPT and Copilot.

Large language models (LLMs) have automated many low-end tasks. In finance, LLMs can be used to rapidly sift through vast volumes of text or numerical data to extract valuable insights that would otherwise be nearly impossible to find. Previously, students would manually download data, conduct tests, and interpret results. Now, they can input data into models like ChatGPT and receive answers almost immediately, allowing them to focus on theoretical aspects and implications.

Bryce Cross

“In our financial statement analysis course, we emphasize understanding these tools. Students learn to prove concepts using statistical methods. We’ve known for a long time that markets are efficient in incorporating new information into stock prices, but students can now use an LLM to interpret data and demonstrate concepts like market efficiency in real-time, driving home lessons that were previously somewhat abstract in the minds of students. Integrating LLMs into the curriculum ensures students are well-prepared for the modern workforce,” says Cross.

“Professor Cross loves talking about his research, and he tries to integrate it with the concepts he’s teaching,” Gupta shared. This approach has allowed students to engage with AI in practical ways, such as a bonus point assignment where they used ChatGPT to analyze mystery companies, prompting the model to match anonymous balance sheets to the correct industry. “It was an interesting experience to see how AI and LLMs work and their limitations. You can use it, but you can’t replace the knowledge you’re learning at university,” Gupta explained.

The evolution of data handling: from 1995 to today

In 1995, data handling was a meticulous process. Creating datasets with 3,000 or 4,000 observations was a significant achievement, as databases were manually compiled from documents. For example, to find out Apple’s revenue in 1994, a data provider would manually enter information from SEC filings into a database. These databases were closely guarded and contained extensive information on various topics.

Today, advanced models can process vast amounts of data almost instantaneously, recognizing patterns and extracting relevant information. “This advancement allows researchers to analyze data more efficiently and answer complex questions that were previously very difficult, or impossible, to answer,” says Cross. “At Saint Mary’s University and the Sobey School, we are preparing students to use these advanced tools in the workplace. Embracing these technologies improves efficiency and opens new possibilities for research and analysis,” Cross explains.

Applications for AI in the classroom and workplace

Gupta believes that this exposure to AI will be beneficial in the job market. “I think the job market is still a bit hesitant towards AI, but that will change dramatically as AI progresses,” he said. He emphasized the importance of being able to use AI effectively, noting that while AI might not replace jobs, it will certainly change how tasks are performed. “For example, we can use AI to develop business cases. It helps to start with AI-generated content and then improve and adjust accordingly.”

Anubhav Gupta

Gupta is currently interning at Nova Scotia Power with the business value team. He even found using AI helpful in his role on the student social committee. “I’m throwing an event for interns, and I used Copilot to create a checklist of steps, which made things easier,” he said. Additionally, Gupta has utilized AI for academic purposes, such as preparing presentations and drafting outlines for papers. “Many students use ChatGPT to get a draft structure or outline, which is encouraged by professors,” he noted.

Reflecting on the future, Gupta mentioned a senior professor’s comparison of the current AI revolution to the Internet revolution. “In five years, AI will become an indispensable tool, so it’s good that we’re getting some exposure to it right now as undergraduates,” he said.

As Gupta prepares to graduate with a double major in finance and computing and information systems, he is optimistic about his career prospects. “I’m hoping to work in finance and use my computing and information systems major to supplement my finance knowledge. Fintech is an emerging field that everyone is talking about,” he shared. Gupta is enjoying his time at Nova Scotia Power and hopes to find a full-time opportunity there.

He is also on a path of discovery, having coffee chats with diverse professionals to figure out his ideal future career. “I enjoy finance, and I’m good at it, but I also enjoy working with people, and I want to make a difference.”

When asked about the best part of being a BComm student, Gupta highlighted the community at Saint Mary’s University. “I was involved with the Global Exchange office, Career and Experiential Learning, and various societies like the Commerce Society and Enactus. You find your community here; with that support, there are endless opportunities,” he said. Gupta also found mentors in his professors, who continue to support him.

As AI continues to evolve, students like Gupta are at the forefront, learning to navigate and leverage these powerful tools in their academic and professional lives.

Celebrating Women in Business: Highlights from the 2024 Conference

Women in Sport Business conference panel

Panellists with moderator Cheryl MacDonald

Shannon Susko opened the event

Keynote speaker Signa Butler shares with the crowd

Audience members participated in a Q&A

Signa Butler with conference attendees

The 6th Annual Women in Business Conference, held on October 3, was a remarkable gathering that celebrated the achievements and contributions of women in the sport business landscape, coinciding with the 50th anniversary of women in varsity sport at Saint Mary's. Drawing over 120 participants, including student-athletes, alumni, former SMU women athletes, and community partners, the event created an inspiring atmosphere filled with energy, collaboration, and a shared commitment to empowering women.

Under the theme "Game On! Celebrating Women in Sport Business," the conference featured an impressive lineup of speakers. Keynote speaker Signa Butler BA'96, a seasoned CBC sports and Olympics commentator, captivated the audience with her compelling stories and insights. She shared her journey from athlete to working in the sport business world, breaking barriers as a woman in a male-dominated field. Accompanying her was special guest speaker Shannon Byrne Susko BComm'89 BSc'92, a serial entrepreneur and leadership coach, who shared invaluable lessons on resilience and empowerment in the business world.

The event also included an engaging panel discussion that showcased dynamic women making significant strides in the sport industry. 

Panelists included:

• Keisha Turner BA'12, Co-founder of Starberry Drink Co. and Akwekon Enterprises Inc.

• Justine Colley-Leger BComm'14, Director of Athletics at Halifax Grammar School

• Meghan Chayka, Co-Founder/CEO of Stathletes, a hockey data and analytics company

• Brittany Burke, Co-founder, CEO, and Manager of JUST Cycle

The panel was moderated by Cheryl MacDonald BA'10, CEO of Sport New Brunswick, who facilitated a rich discussion on their journeys and the future of women in leadership roles.

This year's conference not only celebrated women's remarkable achievements but also set the stage for future collaboration and innovation among women in sport business. The event highlighted the incredible power that women hold in business, leaving a positive impression on those present.

We are grateful to our sponsors for their invaluable support, including:

• Metromonics – Champion Maker Sponsor

• The Sobey family, the Sobey Foundation, and Sobey Inc. – Cheer Master Sponsors

• Scott McCain & Leslie McLean Centre for Sport, Business and Health and Vallis Law and Strategic Solutions – Sideline Super Supporter Sponsors

• Evolve, CIBC Wood Gundy, and O'Regans – Fabulous Fan Sponsors

• In-kind sponsors included Halifax Wanderers, Halifax Tides, and Evolve.

As we reflect on this year's conference's success, we eagerly anticipate next year's event and look forward to continuing this vital conversation about empowering women in the business world.

Stephanie Kelley named Scotiabank Professor in Innovations in Business Technology

Dr. Stephanie Kelley

Stephanie Kelley, Assistant Professor of Management Science in the Sobey School of Business has recently been named the Scotiabank Professor in Innovations in Business Technology. Dr. Kelley shared her thoughts on this exciting new role:

“I am honoured to be named the Scotiabank Professor in Innovations in Business Technology, particularly given Scotiabank's deep roots in the Maritimes and its forward-thinking approach to innovation in financial services over the years. This role provides a unique opportunity to work together on important topics such as Responsible Artificial Intelligence (AI) and Analytics Innovation.

It is especially meaningful to continue this partnership, as my very first research project during my studies was working on AI ethics risks, funded by Scotiabank. I am excited to build on our shared commitment to fostering innovation that benefits Canadians.

The funding provides an opportunity to shine a spotlight on the critical topics of Responsible AI and Analytics Innovation across our business programs through research events, research assistantships and graduate student funding. The support also fuels new research that will be brought into the course I teach, Ethics and Governance for Analytics, in the Master of Business Analytics (MBAN) program and provide the opportunity for additional courses on Responsible Technology Innovation. Beyond the university, the Professorship provides a great opportunity to share the research more widely with industry and academic audiences.  

The focus of my research is Responsible AI and Analytics Innovation. The goal is to enable organizations to make better, data-driven decisions using AI and analytics guiding them to do so in ways that are inclusive and beneficial to society. I’m actively looking for senior undergraduate and master's students who are data-driven and passionate about Responsible AI and analytics to join my research team!

The work aligns with the UN Sustainable Development Goals (SDGs), particularly those related to decent work and economic growth (#8), gender equality (#5), reduced inequalities (#10), and partnerships for the goals (#17). Working on Responsible AI and Analytics Innovation also reinforces our university’s commitment as a Principles for Responsible Management Education (PRME) signatory further to advance responsible management education and sustainable business practices.”

Saint Mary’s University announces Dr. Tony Charles as Fellow of the Royal Society of Canada

Dr. Tony Charles

Saint Mary’s University is delighted to announce that Dr. Tony Charles, a distinguished scholar from the School of the Environment and the Sobey School of Business, has been elected as a Fellow of the Royal Society of Canada. This celebrated honour recognizes Dr. Charles’s exceptional contributions to environmental research and his pioneering work in sustainability and participatory governance.

Dr. Charles is internationally renowned for his leadership in transdisciplinary partnerships that foster people-centred conservation and sustainable management of natural resources and biodiversity. His influential fishery systems approach has revolutionized our understanding and management of fisheries, coasts, and oceans by integrating social, cultural, economic, community, and institutional aspects into a holistic framework.

“We are incredibly proud of Dr. Charles’s achievements and his election to the Royal Society of Canada,” said Dr. Adam Sarty, Associate Vice-President, Research and Dean of Graduate Studies and Research. “His interdisciplinary approaches to understanding and helping community responses to the impacts of climate change, and his dedication to sustainability, have made profound impacts on the academic community, on government policies, on coastal communities, and on the broader field of environmental science.”

The Royal Society of Canada Fellowship is one of the highest honours a Canadian scholar can receive, celebrating outstanding achievement in the arts, humanities, and sciences. One hundred and four new Fellows have been elected by their peers for their outstanding scholarly achievements. 

On Friday, November 8, 2024, the RSC will induct the 2024 Fellows and Members of the RSC College at a ceremony as part of the Celebration of Excellence and Engagement in Vancouver, British Columbia.

Breaking records: Omena Babalola MBA'92 sprints towards success

Omena Babalola, center, runs at a university track event

Omena Babalola's story is all about pushing limits and reaching for the stars. The MBA'92 alum started on the tracks of Saint Mary's University and later made a big splash as a leader and role model in Winnipeg, Manitoba. Her time at SMU wasn't just about snagging a degree—it was about smashing records, setting the bar high and building a legacy that keeps on inspiring.

When she arrived in Canada in the fall of 1989, Omena was all about soaking up the culture, and she figured getting an MBA at Saint Mary's was the perfect shot at doing just that. Choosing Saint Mary's for its friendly vibe, top-notch outdoor track, and being close enough to family in Prince Edward Island, she kicked off an adventure that would forever stamp her mark on the university's history books.

Omena earned Athlete of the Week, shown here in a 1991 edition of the SMU Journal

Omena handled her sports career with great grit and grace. The fact there weren't any other women sprinters didn't get her down. If anything, it made her push even harder, often training with the guys who backed her up and pushed her forward. Her outstanding performances in the 60m and 300m sprints broke records that are still standing, showing just how unstoppable she is.

Her time at SMU was enriched by the wonderful African student community, who she could always count on to cheer her on at each race. Despite being the only woman sprinter on the team, her determination brought more women into sprint events and strengthened the women's sprint team at Saint Mary's.

Omena Babalola MBA’92

After leaving Saint Mary's, Omena brought the lessons of hard work, teamwork and resilience with her as she transitioned to professional and community life in Winnipeg. She has had a remarkable career as a Professional Auditor, earning numerous designations, all while dedicating herself to mentoring young people and supporting her community. Her success off the track is a testament to the excellence she strived for in her athletic career.

Omena is currently an Alumni-in-Residence with the Arthur L. Irving Entrepreneurship Centre and recently hosted a series of events: From New Horizons to Thriving Ventures: The Immigrant Entrepreneurial Odyssey. The final event of the summer series takes place on August 19.

Learn more about her Alumni-in-Residence position with the Arthur L. Irving Entrepreneurship Centre.