Juan Cruz Baldassare, CEO of Moonshot Rights, Dr. Jason Rhinelander, and Michael-Andreas Kuttner (standing)
Animation is evolving, with artificial intelligence (AI) playing a pivotal role in shaping its future.
Founded in 2021, Moonshot Rights Inc. is a Canada/UK-based animation company on a mission to revolutionize content creation. By harnessing the latest technology and working with top industry talent, they’re creating content for kids and family at a higher speed demanded by today’s digital platforms.
To achieve this, Moonshot Rights partnered with Dr. Jason Rhinelander, an Associate Professor in the Division of Engineering and Head of Technology and Innovation at the David Sobey Retailing Centre at Saint Mary’s University. Dr. Rhinelander specializes in AI, focusing his research on applying machine learning and optimization to embedded, real-time system development in hardware and software.
Together, they are pioneering a new approach to animation by accelerating the generation of Ultra-High-Definition (UHD) computer-generated frames. Their process takes existing animation assets as training data and then fills in the gaps between key events, allowing for a more efficient animation workflow.
“In today’s technology environment, where breakthroughs are announced weekly, it’s incredibly valuable to have a partner like Dr. Rhinelander to help us distinguish between what’s hype and what’s genuinely transformative,” said Juan-Cruz Baldassare, CEO of Moonshot Rights. “Collaborating with Saint Mary’s University has been instrumental in advancing our work on algorithmic upscaling, ensuring that we’re not just adopting new technologies, but truly understanding and leveraging them to create outstanding content faster.”
With AI-driven innovation and Dr. Rhinelander’s expertise, Moonshot Rights is improving visual quality, speeding up production, and expanding the possibilities of digital storytelling in animation.
The Office of Innovation and Community Engagement (OICE) at Saint Mary’s University facilitates research partnerships between the University and companies, government departments and community organizations. OICE is the initial point of contact for faculty members and external partners wishing to collaborate. The office assists with finding suitable expertise, contract development and advising on funding opportunities.
This project highlight is from the 2025 OICE Report, which features researchers from Saint Mary's University and their external partners.