Saint Mary’s University, one of Canada’s top primarily undergraduate universities, is launching a new brand platform that embodies the institution, known for its connected campus, international collaborations, leadership in entrepreneurship, and research that benefits local and global communities.
“It is time for Saint Mary’s University to assert our place boldly among the top Canadian universities and proclaim our advantages at home and around the globe,” says Saint Mary’s University President and Vice-Chancellor Dr. Robert Summerby-Murray. “This is the brand for our university and for our times. Saint Mary’s University offers a bright, ambitious vision for the future.”
President Summerby-Murray shared the new brand with the university community today in a virtual launch celebration. More virtual events and a social media campaign are planned to reach the university’s 53,000 alumni worldwide. The new brand platform results from months of qualitative and quantitative research and extensive consultation with a diverse group of more than 3,000 faculty, staff, students, alumni and other stakeholders.
The new treatment includes a logo, wordmark and tagline, ‘World Without Limits.’
“‘World Without Limits’ is a wonderful distillation of who we are and what Saint Mary’s strives for every day. It is about investment in people, about economies, international relations and social prosperity, changes in science, technology, environment and business. It is also about acknowledging and tackling the very real limitations placed on diverse and marginalized cultures and peoples and addressing the mental health issues that many grapple with every day. It is about Saint Mary’s bold vision and our commitment to our university community, for Halifax and for Nova Scotia,” says President Summerby-Murray.
“More than an updated look and feel, our new brand platform is a powerful way of telling the Saint Mary’s story,” says Erin Sargeant Greenwood, Vice-President, Advancement. “Saint Mary’s offers a unique experience. We are a caring community, more typically associated with smaller universities, combined with the research and student engagement opportunities of the largest institutions. We are moving the university forward in a way that reflects our traditions and values and embraces our bright future.”
The impact of Saint Mary’s University has grown significantly over the past decade. The university has seen an expansion in research depth and breadth in addition to increases in externally funded research. The university embraces global partnerships and celebrates its growing number of academic all-Canadian varsity athletes. The university boasts unique professional and graduate programs and has gained new accreditation for the Sobey School of Business. Saint Mary’s is a university on the rise, as marked by the climb to fourth in Maclean’s Primarily Undergraduate University national rankings.
More information about the Saint Mary’s University branding initiative and the new brand video may be found at smu.ca.
About Saint Mary’s University
Saint Mary’s University is one of Canada’s top primarily undergraduate universities—known for its international collaborations, engaging student experience, leadership in entrepreneurship, and research that benefits local and global communities. Our programs in Arts, Science, Graduate Studies and the Sobey School of Business are among Canada’s best and feature professors who are committed to the success of their students. Saint Mary’s provides our 7,000 students with a place that fosters possibility, excellent research opportunities, and distinguished graduate and professional programs combined with a caring community. Nestled in the heart of Halifax, Nova Scotia, on Canada’s east coast, Saint Mary’s University is marked by iconic buildings, green spaces and fresh ocean air. The Saint Mary’s University community is committed to a prosperous future for the world—a world without limits.