Saint Mary’s University is looking to the future with the launch of a new brand.
“It is time for Saint Mary’s University to assert our place boldly among the top Canadian universities and proclaim our advantages at home and around the globe,” says Saint Mary’s University President and Vice-Chancellor Dr. Robert Summerby-Murray. “This is the brand for our university and for our times. Saint Mary’s University offers a bright, ambitious vision for the future.”
The new brand platform results from months of qualitative and quantitative research and extensive consultation with a diverse group of more than 3,000 faculty, staff, students, alumni and other stakeholders.
The new treatment includes a logo, wordmark and tagline, ‘World Without Limits.’
“‘World Without Limits’ is a wonderful distillation of who we are and what Saint Mary’s strives for every day. It is about investment in people, about economies, international relations and social prosperity, changes in science, technology, environment and business. It is also about acknowledging and tackling the very real limitations placed on diverse and marginalized cultures and peoples, and addressing the mental health issues that many grapple with every day. It is about Saint Mary’s bold vision and our commitment to our university community, for Halifax and for Nova Scotia,” says President Summerby-Murray.
“More than an updated look and feel, our new brand platform is a powerful way of telling the Saint Mary’s story,” says Erin Sargeant Greenwood, Vice-President, Advancement. “Saint Mary’s offers a unique experience. We are a caring community, more typically associated with smaller universities, combined with the research and student engagement opportunities of the largest institutions. We are moving the university forward in a way that reflects our traditions and values and embraces our bright future.”
