Showcasing Student Business Excellence with Style: The Saint Mary’s University March Madness Pitch Competition

Do you hear that sound? It is the sound of thousands of people clicking the link to watch the 2022 Saint Mary’s University March Madness Pitch Competition.

The competition showcases post-secondary student pitchers throughout March. Modelled after the NCAA March Madness basketball competition, 64 student entrepreneurs from across Canada will be selected to compete head-to-head in brackets as they strive to have their pitch idea declared the best in the country.

This national competition is a destination for Canada's top student entrepreneurs. It features twenty-four universities from coast to coast, from as far west as the University of Victoria and the University of Alberta, to participants from central Canada such as the University of Waterloo, Carleton University, and Western University. Eastern Canada is also well represented with many participants, including HEC Montreal, Mount Allison University, Saint Mary's University and the Memorial University of Newfoundland, to name but a few.

“The best of the best face each other in this tournament, where the student team with the best business pitch can win $10,000 to support their start-up,” says Michael Sanderson, Director, Saint Mary’s University Entrepreneurship Centre (SMUEC). “That said, there isn’t only one team that wins as the finalists receive support for business leaders and experts to hone their pitches while the third and fourth place teams walk away with $1000 and second place leaves with $5000—all to support their business ideas.” 

It is said that necessity is the mother of invention. For SMUEC, a pandemic wouldn’t stop them from providing an avenue for a diverse group of student entrepreneurs to apply the skills they learned in the classroom to a competitive business environment. Enter the first Saint Mary’s University March Madness Pitch competition in 2021, all online.

“We are always looking for new ways to engage students, and last year we recognized the challenges for in-person gatherings, so we began to look beyond solutions and seek opportunities,” says Michael Sanderson, Director, SMUEC. “We took inspiration from the March Madness NCAA basketball tournament and realized the opportunity to do a similar tournament but for business pitches. The online environment allowed us to bypass traditional logistical challenges like location, venue, travel availability for judges to name a few. It brought a whole new dimension to what was possible for a large-scale pitch competition.”

As last year’s tournament progressed, thousands of viewers from around the world tuned in to support their favourites and follow the action. To keep up to date on all the latest teams, pitches and results, visit https://smuec.ca/march_madness/ or www.facebook.com/smuec.ca for the live streams.