Students from Saint Mary’s University, NSCC, Dalhousie University, Cape Breton University and St. Francis Xavier University came together at the end of October for the second Provincial Innovation Sprint, a high-energy problem-solving event designed to connect students with industry. The Sprint invited participants to support Elevate Media, a growing social media management agency based in Sydney, NS, by developing ideas that could strengthen the company’s reach and long-term growth.
Participants of the virtual Provincial Innovation Sprint
The virtual session allowed broader participation, bringing together students from across the province. This created a collaborative environment where students from different institutions engaged meaningfully with each other and the business.
Elevate Media is co-owned by Ethan MacLean, an NSCC alumnus and Brooke McDonald, a current NSCC student. Together, they help businesses improve their digital presence by adapting content to current trends and maintaining clear and consistent brand storytelling.
Ethan and Brooke challenged students to develop a plan for expanding their services across Canada while preserving their authentic, creative approach and strong client relationships.
Students were introduced to the challenges of helping Elevate Media scale its business to serve clients across Canada, ensuring that the agency could maintain authentic connections, uphold consistent brand storytelling and deliver the creative quality clients have come to expect, even without being physically present for every piece of content creation.
Drawing from diverse academic backgrounds, the students worked to create solutions that combined creativity with strategic business thinking. Ideas included building partnerships with freelancers and designing automated systems to streamline client outreach. Several teams also explored Elevate Media’s brand positioning and recommended developing a more distinctive name to stand out in a competitive market.
Dalhousie student Omar Dahleh
Dalhousie student Omar Dahleh earned first place for presenting a clear and future-focused approach to supporting Elevate Media’s growth. Cape Breton University student Ryan Drohan and St. Francis Xavier University student Emma Jewkes placed second for their thoughtful recommendations around partnerships and expansion. Third place went to Saint Mary’s students Martino Elias and Jaxon Yon for their creative ideas related to workflow improvements and brand identity.
Ethan and Brooke expressed their appreciation for the students’ professionalism and insight. They shared that the ideas generated during the Sprint offered valuable direction for the company’s next stage of growth and demonstrated how impactful student perspectives can be when applied to real business challenges.
The Provincial Innovation Sprint continues to bring motivated students together with Nova Scotia businesses that want to innovate and grow. For Elevate Media, the ideas presented open new opportunities for expansion. For students, the Sprint provided practical experience in supporting a fast-growing digital agency in an evolving industry.