Students put their skills to work over holiday break

Students from across Atlantic Canada participated in the Clarivue Holiday Challenge

While many students were unplugging for winter break, 17 students across Atlantic Canada were doing the opposite. From mid-December 2025 to early January 2026, students came together virtually for the Clarivue Holiday Challenge, a one-month experiential placement hosted through Experience Ventures, in collaboration with the Arthur L. Irving Entrepreneurship Centre.

The challenge paired students with Clarivue, a business that helps students build interview confidence and readiness. Acting as consultants, students worked to address three key business areas: pricing strategy, first impressions and market positioning. It was a full-circle experience, with students applying entrepreneurial skills to improve a platform built to support their own career success.

Designed as a Holiday Challenge, the program offered students a chance to gain real-world experience outside the traditional classroom during a time when many experiential opportunities pause. Working entirely online, teams collaborated across provinces, disciplines and institutions, bringing different perspectives to each problem.

Participants represented six post-secondary institutions: Saint Mary’s University, University of New Brunswick, New Brunswick Community College, College of the North Atlantic, Memorial University and the University of Prince Edward Island. This mix of academic backgrounds strengthened the quality of ideas and solutions presented to Clarivue.

For many, the experience was both challenging and rewarding. “The challenge was an engaging and motivating experience,” said Eman Alhamd, a student from NBCC. “It pushed me to think differently and work efficiently as part of a team. I’m grateful for the opportunity and the skills I gained.”

Courtney Dingle, Co-president of the World-winning Enactus Saint Mary’s team, also reflected on the impact of the program. “Being part of the Experience Ventures Holiday Challenge allowed me to apply classroom learning to a real company focused on student success. Collaborating with students from different universities strengthened our ideas and pushed us to think creatively. I’m grateful for the chance to contribute to a company like Clarivue.”

Learn more about the programs available to students through the Arthur L. Irving Entrepreneurship Centre.

The Arena 2026—Canada’s premier national pitch competition for student entrepreneurs—now open for applications!

Applications are now open for The Arena 2026, with a chance to compete for the $10,000 grand prize.  

Hosted by the Arthur L. Irving Entrepreneurship Centre at Saint Mary’s University, The Arena returns for its sixth year, bringing together 64 student entrepreneurs from across Canada for a fast-paced, high-energy pitch competition. Participants go head-to-head for the title of National Champion, with prizes awarded to the top four competitors. The winner will take home $10,000, second place will receive $5,000 and third- and fourth-place finishers will each earn $1,000. All prize money is awarded to support the student’s idea or business. 

Inspired by the NCAA March Madness tournament, The Arena takes place in a bracket-style format throughout March. Selected students compete in live, head-to-head pitch matchups, advancing round by round as judges make real-time decisions. Throughout the competition, participants receive coaching and mentorship to help refine their pitches and strengthen their ventures. All matchups are held online and live-streamed, allowing audiences across the country to tune in. 

“The Arena pushes students to think on their feet and clearly communicate their ideas,” says Michael Sanderson, Director of the Arthur L. Irving Entrepreneurship Centre. “It’s exciting to watch their confidence grow as their ideas start to take shape in a real competitive environment.” 

To be eligible, applicants must be current undergraduate, graduate or PhD students or recent alumni (within one year of graduation) from a recognized Canadian post-secondary institution. Participants must own or co-own a business idea that has generated no more than $10,000 in annual revenue and has received no more than $10,000 in external funding or investment. 

The Arena is proudly sponsored by Metronomics, a business growth system founded in 1995 by CEO Shannon Susko BComm’89 BSc’92. Metronomics helps leadership teams build clarity, alignment and momentum to drive sustainable growth. Susko has been widely recognized for her leadership, including being named one of Canada’s Top 100 Most Powerful Women multiple times and receiving the Universal Women’s Network Game Changer Award. 

People are encouraged to follow the competition live via the Centre’s Facebook and LinkedIn channels. For more information, please contact Fatima Zohora at fatima.zohora@smu.ca. 

Learn more about The Arena and apply today. 

Custom apparel business partners with students for practical business solutions

Innovation Sprint participants from SMU, Dal, NSCC and UNB

First-Place Team: Omar Dahleh, Haniel Lordwin and Martino Elias

Second-Place Team: Hinesh Jayeshkumar Patel, Prabhath Sundarapalli and Benison Ratheesh Amirvin

Third-Place Team: Tianhe Xu, Vadym Smal and Adrien Saxby-Smith

High Powered Customs, a Dartmouth-based custom apparel business, partnered with the Arthur L. Irving Entrepreneurship Centre and NSCC during the final Provincial Innovation Sprint of the fall term to connect with post-secondary students from across Nova Scotia and gather fresh ideas to support the growth of their business.

Founded by NSCC alumnus Stefan Williams, High Powered Customs offers customized printing services for T-shirts, hoodies, hats and toques. The business is rooted in community engagement and focuses on values of equality, sustainability and long-term growth. This Innovation Sprint was designed to help Stefan tackle key business challenges while giving students a real-world opportunity to collaborate, problem-solve and share innovative perspectives.

The event took place at the NSCC Makerspace in Dartmouth and brought together 25 students from Saint Mary’s University, Dalhousie University, NSCC and the University of New Brunswick. Notably, three students travelled from New Brunswick to participate, highlighting the strong interest and commitment from learners across the region. The Co-President of the Enactus NSCC Ivany Campus also took part in the day, contributing insights and energy throughout the sprint.

Students were presented with a challenge statement focused on improving pricing metrics to remain competitive in the custom apparel industry, scaling production with a small three-person team and creating a loyalty program to encourage repeat customers. Throughout the sprint, teams developed and pitched thoughtful, practical ideas aimed at supporting High Powered Customs’ next phase of growth.

“Even though we didn’t win, it was really valuable to see so many different ideas come together,” said Leo, an NSCC student who participated in the Innovation Sprint. “You can only come up with so much on your own, but when students put their minds together, it leads to ideas you can build even bigger things from.”

Some teams suggested implementing “give-back incentives,” such as offering discounts in exchange for donated clothing, which could then be repurposed or redistributed in meaningful ways. Others proposed partnerships with institutional societies and campus groups to build long-term customer relationships and encourage repeat business. Additional ideas included exploring opportunities within the tourism industry to reach new audiences and expand brand visibility.

The top-performing teams were recognized at the end of the sprint. First place was awarded to Haniel Lordwin, Martino Elias and Omar Dahleh, representing students from Saint Mary’s University and Dalhousie University. Second place went to Dalhousie students Prabhath Sundarapalli, Benison Ratheesh Amirvin and Hinesh Jayeshkumar Patel. Third place was awarded to NSCC students Vadym Smal, Tianhe Xu and Adrien Saxby-Smith.

Overall, the Innovation Sprint provided valuable insights for Stefan and meaningful, hands-on experience for students, reinforcing the value of collaboration between local businesses and the post-secondary community.

Being There wins $11,000 for innovative approach to senior care

This year’s Innovation Cup hosted by the Arthur L. Irving Entrepreneurship Centre brought together students from Science, Arts and Business for one goal: to turn bold ideas into solutions that can make a real difference. Over ten weeks, participants pushed themselves through hands-on training, weekly eliminations and mentorship from industry professionals, all for the chance to win $10,000 in funding that they can reinvest in their business.

The Innovation Cup is built around collaboration, creativity and learning by doing. Through sessions focused on customer discovery, problem identification, ideation, concept development, financial planning and funding strategies, students were challenged to think critically and put their ideas to the test. What started with nine teams was narrowed down to four standout finalists who presented in front of a packed room of judges, community members, alumni and past Innovation Cup winners.

The top four teams tackled issues across health, food security, renewable energy and long-term care. Being There is a non-profit using preventative care to help older adults stay safe, stable and independent, while avoiding unnecessary emergency room visits. The Good Foodie pitched a food-exchange app that connects grocery stores with excess food to those within their neighborhood who need it. RMap introduced an AI-powered geospatial platform to simplify renewable energy site selection. Lastly, Gladsome Longterm Care proposed a warm, community-based alternative to traditional dementia care.

Throughout the competition, teams received mentorship from guest judges and professionals, including semi-final judges Kim Dixon, Director of Learning & Workforce Transformation (COVE) and Minder Singh, Senior Account Executive (Halifax Partnership). Their insights helped students refine their ideas, strengthen their business cases and build confidence heading into the final presentations

Adding to the excitement, members from the 2024 and 2023 winning teams, Olivian Sanderson (Sociable) and Courtney Dingle (EmerAlt), returned to cheer on this year's finalists. The Innovation Cup trophy itself came from a local business, Nova Trophy, reinforcing the Centre’s commitment to supporting community partners.

After a competitive final round judged by Max Medyk, Founder & CEO (I’m Canada Media), Jisun Ryu, Student Success Project Coordinator (EduNova) and Mike Rothenberg, Economic Development Officer (ACOA), this year’s winning team was Being There, led by Stuti Sandhu (Arts), Mia Makhlouf (Engineering) and Nahriza Zahid (Business).

Being There team members with finalist judges

The team won a total of $11,000—the $10,000 grand prize and an additional $1,000 for earning the Audience Choice Award. Their vision is to reshape how older adults age at home by offering evidence-based, preventive support that prioritizes dignity, independence and connection. Being There is a project of Enactus Saint Mary’s, which won the World Cup in Thailand last October.  

The Innovation Cup continues to be a launchpad for emerging changemakers. What begins as an idea in week one often becomes a refined, investment-ready concept by week ten, proving what happens when students are given the tools, mentorship, and community to bring their ideas to life.

Watch the 2025 Innovation Cup recap reel

Digging deeper: Unearthing Beechville's past through research and real-world learning

When Anthropology Professor Dr. Jonathan Fowler first walked into the community of Beechville over a decade ago, he thought he was taking on a small side project. "I began working at Beechville as an archaeologist in 2013," he says. "What began as just a little sidebar exercise grew over time."

The deeper he stepped into the woods with community members, students and new technology, the more he realized the work wasn't just about mapping the past – it was about reconnecting a community with its own history.

Beechville, founded just over 200 years ago by formerly enslaved people who self-emancipated during the War of 1812, carries a legacy that feels alive beneath the forest floor.

““Anytime we encounter the remnants of places that were formerly inhabited, we kind of encounter an echo of humanity. There’s this still resonant human story remaining in the things left behind.””

— Dr. Jonathan Fowler

Dr. Jonathan Fowler with Ben Sheffar at Beechville

That story is especially powerful because many of today's Black Nova Scotians trace their connections back to these freedom fighters. "A lot of that story has been kind of lost through the process," Dr. Fowler says. That's why the Beechville community chose to work alongside Dr. Fowler and his students, as "collaborators and co-creators of knowledge," committed to uncovering and understanding the site together.

For Dr. Fowler, the project quickly became far more than research. "It's been really, really interesting and also very emotionally and personally satisfying," he says. "This is exciting work. It's academic work. It's community work… It's kind of soul craft."

A classroom under the canopy

Recent graduate Ben Sheffar participated in Dr. Fowler’s Beechville field school

One of the first students to step into the thicket was anthropology student Ben Sheffar BA'25, whose academic path took a turn the moment they joined Dr. Fowler in the field.

Before working on the project, Ben admits their ideas of archaeology came from TV: a "dramatized version." But Beechville changed all that. "I did not fully grasp how systematic and organized everything truly is on archaeological sites," they say.

Even with museum experience under their belt, the reality of the work – deep brush, uneven terrain and the need for quick adaptation – came as a surprise.

Dr. Fowler remembers watching students like Ben transform. On day one, the forest was disorienting. Within days, something shifted.

““Seeing the students get out of the classroom, get into the brush...There’s a kind of experiential learning that takes place only in that environment. You can’t do it with PowerPoint on campus.””

— Dr. Jonathan Fowler

In the field, learning becomes hands-on in a way the classroom can't replicate. Students begin to recognize signs of the old community just by looking closely at the forest floor, such as shallow cavities in the earth where cellars were located, and linear stone features that once formed walls or boundaries. They even learn how to spot old gardening areas by noticing unusual piles or patterns of rocks. "All of this is without digging yet," Dr. Fowler explains. "We start with remote sensing and then move on to our bushwhacking."

Ben recalls the on-the-ground learning vividly. Technology that worked in the classroom was suddenly challenging to use in a dense forest. "This required us to adjust our strategy and use a different method in the field," Ben says. "That adaptation is central to the work."

When community brings the past to life

Both point to community connections as the heart of the project.

Beechville resident Bev Jarvis-Alfenick, seen in Ben’s video: Uncovering Beechville: Surveying a 19th century settlement built by Black Refugees

For Ben, the most powerful moment came when Beechville residents joined them on site. "Working with community members, specifically having them in the survey space and sharing personal experiences about the area where their families might have been for at least a hundred years — it made the work 10 times more important to be trusted with those stories."

Dr. Fowler says research becomes most meaningful when academic perspectives and community knowledge come together.

"Community has their own perspective, informed by its traditions, memories and experience; a very intimate kind of experience on the land," he explains. When that insight meets the archeological and archival work he brings to the project, something more profound emerges. "When you put those two things together, you get a resulting picture that brings together these two incomplete experiences."

A new kind of storytelling

For Ben, the Beechville project was a chance to merge two passions. "I had started making videos for classes… it began on a smaller scale in high school, but significantly increased," they say. So, when the field school came up, they saw an opportunity and approached Dr. Fowler about creating a video that could serve both the research and the community.

Ben used their passion for storytelling and video to highlight the Beechville project

Ben filmed almost every day in the forest, often carrying a large tripod and camera, and later sorted through over a terabyte of footage to shape the story. What mattered most was capturing lived experience: "I consciously included at least one person each day who could reflect on the topic, which makes the lessons highly valuable."

The process showed Ben what was possible. "It cemented my ability to perform this type of work if I commit to it," they share. For the community, the video became a bridge – a way to see and feel the research in a more accessible and human way.

Dr. Fowler believes this kind of storytelling is essential. "It's not enough to do good science in the field," he says. "You really have to put a lot of emphasis on knowledge mobilization and communication."

Lighting the spark

Dr. Fowler often says his job isn't simply to teach, but to ignite curiosity. "I'm just there trying to strike those sparks into the tinder. Job number one is: can I make a little flame? If the flame starts, everything else follows."

For Ben, that spark caught quickly. Their experience through the Beechville project – which combined fieldwork, community connection and filmmaking – clarified the kind of work they want to pursue. Today, the recent graduate works full-time as a media professional at Detect in Burnside, expanding their camera kit and even becoming a licensed drone operator. It's work that blends everything Ben loves, letting them keep growing as both a storyteller and a researcher at heart.

And in Beechville's forest, where history, community and curiosity meet, those sparks continue to shape students and the stories they help bring to life.

Watch Ben’s video: Uncovering Beechville: Surveying a 19th century settlement built by Black Refugees on YouTube.

How students reimagined sustainable retail for Hope Blooms

Students pitched their strategies to Hope Blooms at the Experience Ventures hackathon

Hackathon participants with staff from Hope Blooms, the Arthur L. Irving Entrepreneurship Centre and Sobey School of Business

As part of Responsible Leadership Day, the Arthur L. Irving Entrepreneurship Centre partnered with the David Sobey Retailing Centre and the Sobey School of Business to host the final Sustainable Retail Hackathon of the semester. The event brought together students from Saint Mary’s University and Mount Saint Vincent University to tackle a real challenge faced by Hope Blooms, a local social enterprise known for its youth-led urban agriculture, community impact and inspiring history.

What made this hackathon especially meaningful was the story that sits at the heart of Hope Blooms. Many people in Nova Scotian remember the moment in 2013 when six youth from the organization appeared on Dragon’s Den to pitch their dream of building a greenhouse that would allow them to grow produce all year long. They asked for $10,000. They walked away with $40,000 and a deal that kept 100% of the profits in their community. One of those six youth was Kolade Boboye, who returned over a decade later to join the hackathon as a representative and judge.

The hackathon brought together 11 students from marketing, management, entrepreneurship and general business programs. While the event primarily targeted undergraduate business students interested in sustainability and retail innovation, the group brought a mix of perspectives and problem-solving styles that helped fuel collaboration.

After Hope Blooms presented their challenge—finding ways to increase public awareness of the social enterprise side of their organization—students had just three days to research, ideate and build out their recommendations. Teams then gathered to pitch strategies such as impact-based loyalty programs, QR codes that highlight real youth stories and campaigns amplifying youth voices directly. The goal wasn’t to choose a winner but to generate meaningful, actionable ideas that could support the next phase of Hope Blooms’ growth.

“The students’ attention to detail was nice to see and so was their commitment to doing the work,” said Jesse Jollymore, Executive Director at Hope Blooms.  

Students shared their own reflections as well, with MSVU student Joshua Foster explaining, “For me, it was more than the money, I was focused on the challenge and wanted to make an impact. This is a good business, and the business is smart to get students involved.” SMU student Jonah Bucci added, “I enjoyed interacting with a real business and its problems, and the short timeframe made it exciting.”

The hackathon was hosted as part of the Experience Ventures program, supported by the Hunter Hub for Entrepreneurial Thinking at the University of Calgary. As the final hackathon of the semester, it offered students a chance to apply entrepreneurial thinking in a hands-on way and support one of Halifax’s most inspiring community organizations in the process.

Learn more about Experience Ventures at SMU.

Student-led ideas drive WorkSource Alliance Innovation Sprint

WorkSource Alliance, an organization based in Prince Edward Island, is dedicated to helping international students and graduates build meaningful careers in the region. Through professional development support, EDI-focused corporate consulting and regular events and webinars, they work to connect students with opportunities while also helping employers create inclusive workplaces.

This fall, WorkSource Alliance partnered with students at Saint Mary’s University and Dalhousie University for an Innovation Sprint held at the Arthur L. Irving Entrepreneurship Centre. The session brought together 12 international students who were invited to share their ideas on how the organization could strengthen and expand its platform.

The organization’s Co-Founder and Executive Director, Daniel Ohaegbu, is currently an MTEI student at SMU. His own experience navigating the international student journey helped shape the early vision for WorkSource Alliance. Identifying a clear gap in accessible, tailored support for international graduates, Daniel set out to build something that would make entering the workforce easier, more transparent and more equitable.

During the Sprint, students worked in teams and presented a range of thoughtful solutions. Some focused on ways to help students gain more hands-on experience, such as a Business Assisted Learning model that offers micro-placements or short-term opportunities to help build résumés more quickly. Other teams recommended adding “gig-style” roles in partnership with local employers to give students more flexible options. There were also suggestions for new marketing approaches, updates to the organization’s consulting services and ideas for expanding the variety of work opportunities on the platform.

At the end of the session, WorkSource Alliance selected three teams as winners:

• First Place: Hazzaa Sujeer and Chloe Pobjoy-Ridolfo (SMU)

• Second Place: Ibrahim Haddad and Hassan Rashid (Dal)

• Third Place: Nguyen Thu Trang Truong and Boluwatife Erogbogbo (SMU)

First place team

Second place team

Third place team

The WorkSource Alliance team shared that they were impressed by the quality and practicality of the ideas presented. They also offered an additional $500 in prize money to the teams that did not place, noting that every group contributed valuable insight. The organization expressed interest in continuing to build on the recommendations shared throughout the sprint.

Learn more about Innovation Sprints on our website.

Community, creativity and vintage fashion come together at an Innovation Sprint!

All student participants with Laura MacNutt of KingsPIER Vintage

First place team at the Innovation Sprint

Second place team in the Innovation Sprint

Third place team in the Innovation Sprint

For the final internal Innovation Sprint of the fall term, students from across Nova Scotia came together at the Arthur L. Irving Entrepreneurship Centre to collaborate with KingsPIER Vintage, a local business known for its luxury vintage and sustainable apparel, footwear and accessories. Founded by Mount Allison and NSCAD alum Laura MacNutt, KingsPIER has become a go-to spot in Halifax for people who appreciate high-quality, curated vintage pieces. Laura’s passion for sustainability began during her academic years and it now guides every part of her business. 

This Sprint carried a special excitement, especially because some students were already familiar with KingsPIER and were eager to support Laura’s work. The session brought together a diverse mix of 28 students from Saint Mary’s University, Dalhousie University and Memorial University. The group included undergraduate students, MTEI students, and master’s students from programs such as nursing, computer science, and engineering. Their variety of backgrounds created a collaborative environment filled with fresh perspectives and innovative thinking. 

Shane Sayge Powell-Hayward, a SMU student from the faculty of science, says: “It was an amazing time. I really enjoyed thinking creatively and working with the team through challenges, and I would participate again.” 

Hosted in the Sobeys Inspiration Hub at the Arthur L. Irving Entrepreneurship Centre, the Sprint invited students to explore real challenges that KingsPIER is facing in inventory management, marketing and customer engagement. Students brainstormed a wide range of ideas, including hosting virtual workshops, partnering with Elevate Media (a business from a previous Provincial Innovation Sprint) and collaborating with the KingsPIER to connect with cruise ship customers visiting Halifax. 

Laura MacNutt, founder of KingsPIER Vintage, says: “I had a worthwhile afternoon at the Innovation Sprint. I learned a lot and loved seeing the creative responses and cooperation among students.” 

The winning team — Prabhath Sundarapalli and Hinesh Jayeshkumar Patel from Dalhousie University — stood out with an idea focused on virtual tours for KingsPIER’s website. Their concept included online walkthroughs, workshops and educational content to help spread awareness about the sustainable vintage market and consignment shopping. They also proposed a better inventory model that preserves the story behind each unique item. 

Second place went to the team of Jane Truong (SMU), Mo Li (Dal), and Ibrahim Haddad DipENG’23, who presented thoughtful ideas centered on customer connection and operational improvements. Third place was awarded to Adam Traore and Benjamin Harper from SMU, along with Dal student Aiden Sheppard, who suggested a membership model designed to engage loyal customers and encourage sustainable purchasing habits while also supporting consistent cash flow. Laura left with new strategies to explore, and students walked away with valuable experience working on a real local business challenge. 

Visit our website to learn more about Innovation Sprint.

Atlantic Canada students team up with the Ecology Action Centre to tackle energy and climate challenges

This fall, the Saint Mary’s University Experience Ventures team partnered with the Ecology Action Centre (EAC) on a Social Impact Challenge aimed at driving meaningful change in Nova Scotia’s energy and climate landscape. This unique challenge spanned across Atlantic Canada, as students from Saint Mary’s, St. Thomas University, Cape Breton University, NSCAD, Mount Saint Vincent University, and Dalhousie University came together to collaborate virtually, share knowledge and build solutions for a more sustainable future.

The Ecology Action Centre’s Energy & Climate Team focuses on phasing out fossil fuels and creating a clean, reliable and affordable electricity system through research, advocacy and innovative collaboration. Through this challenge, 15 students joined forces to tackle pressing issues such as:

Energy Poverty in Nova Scotia:
Nearly 43% of Nova Scotians spend more than 6% of their income on energy costs. How can we reduce this burden and help families heat their homes without sacrificing essentials?

Green Trades and Energy Retrofitting in Cape Breton:
How can nonprofit organizations or social enterprises build green trades skills and retrofit homes to create sustainable jobs and cleaner communities?

Incentivizing Energy Retrofits in Multifamily Housing:
What policies or incentives can motivate landlords to make buildings energy-efficient, while keeping rent affordable for tenants?

Student deliver their final presentations to the Ecology Action Centre

The challenge began with a virtual kickoff on October 6, where students heard directly from the EAC’s Energy & Climate team about the challenges facing Nova Scotia’s energy future.

Over the course of one month, students conducted research, collaborated in diverse teams and developed strategic, data-informed recommendations. Weekly virtual office hours with EAC mentors ensured students had ongoing guidance, and participation was impressive; every session was filled with engaged, passionate students eager to refine their ideas and make a real impact. On November 3, students delivered their final presentations and written solutions, showcasing creative approaches that demonstrated both entrepreneurial thinking and deep social awareness.

Experience Ventures empowers students to think like entrepreneurs, digitally, creatively and impactfully. This Social Impact Challenge not only gave students valuable hands-on experience, it also strengthened connections between universities, industries and communities across the Atlantic region. Through challenges like this, students become mini-consultants, collaborating with real organizations to explore meaningful, innovation-driven solutions.

Robert (Rob) McLellan, a student from SMU, said. “I really enjoyed working on the project, analyzing case studies and energy data taught me a lot about Canada’s energy use and how to make it more affordable.”

Cierrah Smith, a second-year student at Dalhousie, said the program helped her develop skills in communication, collaboration and time management. “Balancing the project with other responsibilities was rewarding. I’d recommend this experience to other students!”

A partner from the Ecology Action Centre, Hannah Minzloff, said, “From start to finish, the team made the journey engaging and enjoyable. Engaging with students from different universities added depth, and we’ll be using their findings in our work. We highly recommend this initiative to other organizations!”

Interested in taking part in future challenges like this one?

Join the Experience Ventures interest list to gain early access to opportunities that let you learn by doing, work with real partners and make a difference in your community.

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Experience Ventures, powered by the Hunter Hub for Entrepreneurial Thinking at the University of Calgary, enables post-secondary students to make an impact alongside real world innovators through entrepreneurial thinking placements. EV is funded by the Government of Canda and is delivered in partnership with post-secondary institutions nationwide.

Learn more about the Ecology Action Centre and discover how the EAC is leading Nova Scotia's transition to clean energy: EAC Website | Instagram | LinkedIn | Bluesky

Students develop fresh ideas for Elevate Media in Provincial Innovation Sprint

Students from Saint Mary’s University, NSCC, Dalhousie University, Cape Breton University and St. Francis Xavier University came together at the end of October for the second Provincial Innovation Sprint, a high-energy problem-solving event designed to connect students with industry. The Sprint invited participants to support Elevate Media, a growing social media management agency based in Sydney, NS, by developing ideas that could strengthen the company’s reach and long-term growth.

Participants of the virtual Provincial Innovation Sprint

The virtual session allowed broader participation, bringing together students from across the province. This created a collaborative environment where students from different institutions engaged meaningfully with each other and the business.

Elevate Media is co-owned by Ethan MacLean, an NSCC alumnus and Brooke McDonald, a current NSCC student. Together, they help businesses improve their digital presence by adapting content to current trends and maintaining clear and consistent brand storytelling.

Ethan and Brooke challenged students to develop a plan for expanding their services across Canada while preserving their authentic, creative approach and strong client relationships.

Students were introduced to the challenges of helping Elevate Media scale its business to serve clients across Canada, ensuring that the agency could maintain authentic connections, uphold consistent brand storytelling and deliver the creative quality clients have come to expect, even without being physically present for every piece of content creation.

Drawing from diverse academic backgrounds, the students worked to create solutions that combined creativity with strategic business thinking. Ideas included building partnerships with freelancers and designing automated systems to streamline client outreach. Several teams also explored Elevate Media’s brand positioning and recommended developing a more distinctive name to stand out in a competitive market.

Dalhousie student Omar Dahleh

Dalhousie student Omar Dahleh earned first place for presenting a clear and future-focused approach to supporting Elevate Media’s growth. Cape Breton University student Ryan Drohan and St. Francis Xavier University student Emma Jewkes placed second for their thoughtful recommendations around partnerships and expansion. Third place went to Saint Mary’s students Martino Elias and Jaxon Yon for their creative ideas related to workflow improvements and brand identity.

Ethan and Brooke expressed their appreciation for the students’ professionalism and insight. They shared that the ideas generated during the Sprint offered valuable direction for the company’s next stage of growth and demonstrated how impactful student perspectives can be when applied to real business challenges.

The Provincial Innovation Sprint continues to bring motivated students together with Nova Scotia businesses that want to innovate and grow. For Elevate Media, the ideas presented open new opportunities for expansion. For students, the Sprint provided practical experience in supporting a fast-growing digital agency in an evolving industry.

Ancient Olympics shines the spotlight on Arts

Students in Sveva Savelli’s ‘Sport and Leisure in the Ancient World’ course held a demonstration on the Huskies field

Students dusted off their togas and olive branches this fall, taking history to the field for a dynamic outdoor reenactment of the Ancient Olympics as part of Dr. Sveva Savelli’s popular course “Sport and Leisure in the Ancient World.”

Cross-listed in both the Ancient Studies and Health, Wellness, Sport and Society (HWSS) majors, Dr. Savelli’s course draws attention to the historic origins of the sports we know today and examines the impact they had on the societies that shaped them.

Dr. Savelli is an associate professor of Ancient Studies and Intercultural Studies in the Department of Languages and Cultures. She also runs the Metaponto Archaeological Field School in southern Italy—so she is no stranger to providing opportunities for hands-on learning.

The Ancient Olympics demonstration was featured on CTV News, Global News and The Chronicle Herald

During the demonstration, students performed reenactments of the Ancient Olympics on the field at Huskies Stadium, bringing history to life for their peers, their professor, and the media.

Their hard work, dedication, and exemplary presentation skills attracted the attention of CTV, Global News and the Chronicle Herald, as they showcased the unique education opportunities available in the Faculty of Arts.

“While I was developing this class, I was thinking about the students who are not able to participate in the field school,” says Dr. Savelli.

““Here at Saint Mary’s, we provide many opportunities for students to experience the ancient world, and this is a way to experience it on campus.””

— Dr. Sveva Savelli

Dr. Sveva Savelli

Courses like these are part of the curriculum for the HWSS major in the Bachelor of Arts— accompanying a new wave of sports-related programming supported by the Scott McCain & Leslie McLean Centre for Sport, Business and Health.

The HWSS Major is geared towards students looking to launch a career in sport and ensures they are equipped to approach the industry from all angles: historical, political, social, psychological and more. Knowing where sport has been equipping students to take the industry to new heights, and the material is already resonating with students.

“Doing this Ancient Olympics project has really shown how these sports have changed over time,” says Liam Van Loon, fourth-year Environmental Studies major and varsity hockey player.

“Being an athlete myself, I see what modern-day athletics is like and how the culture operates, and it's neat to throw it in rewind and see what’s... laid the foundation for what we have today.”

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Interested in more sports education? Check out the Health, Wellness and Sport in Society major and certificate and Sports Business major and certificate. Apply now for Fall 2026!

Students team up to boost local pet business through Innovation Sprint

Students from Saint Mary’s and Dalhousie joined Jenn and Winston from East Coast Dog at the recent Innovation Sprint

Students from Saint Mary’s University and Dalhousie University recently teamed up to help East Coast Dog, Halifax’s premium boutique pet store and grooming salon, strengthen its community engagement and brand presence. The challenge was part of the Innovation Sprint program held at the Arthur L. Irving Entrepreneurship Centre, where students collaborate with local businesses to apply creative problem-solving and entrepreneurial thinking to real-world needs.

Founded and operated by Jenn Marotta, East Coast Dog has quickly become a trusted name in the local pet care community. With a background in animal care and customer service, Jenn built her business around one goal: to create a safe, welcoming and enjoyable experience for both pets and their people. Combining professional on-leash dog walking, expert grooming and high-quality retail, she’s built a space that reflects her passion for animal well-being and community connection.

When Jenn joined the Innovation Sprint, she brought her dog Winston, who quickly became the star of the event. Students connected deeply with East Coast Dog’s mission and were curious to learn about the certifications and training programs that make the business unique. Over the course of the session, they worked in small teams to brainstorm ways to expand community engagement, attract new customers and build brand loyalty through creative programs and partnerships.

Ideas ranged from dog run clubs and reward programs to rehab coaching for retired K-9s and community training events. Many teams focused on initiatives that would deepen local connections and create memorable experiences for pet owners, while also introducing new revenue streams for the business.

The winning team took home the program’s $1,000 grand prize. To close the session, Jenn also awarded $170 in gift cards to the top three teams and $5 gift cards to all participants-a thoughtful gesture that reflected her commitment to appreciation and community spirit.

The winning team, Mila Souilliere and Patricia Tagliapietra from Dalhousie University, impressed Jenn with their creative approach to community engagement. In fact, one of the winning ideas even sparked a potential collaboration. A student who runs a local club caught Jenn’s attention and the two discussed partnering on a future event.