The Arena 2026—Canada’s premier national pitch competition for student entrepreneurs—now open for applications!

Applications are now open for The Arena 2026, with a chance to compete for the $10,000 grand prize.  

Hosted by the Arthur L. Irving Entrepreneurship Centre at Saint Mary’s University, The Arena returns for its sixth year, bringing together 64 student entrepreneurs from across Canada for a fast-paced, high-energy pitch competition. Participants go head-to-head for the title of National Champion, with prizes awarded to the top four competitors. The winner will take home $10,000, second place will receive $5,000 and third- and fourth-place finishers will each earn $1,000. All prize money is awarded to support the student’s idea or business. 

Inspired by the NCAA March Madness tournament, The Arena takes place in a bracket-style format throughout March. Selected students compete in live, head-to-head pitch matchups, advancing round by round as judges make real-time decisions. Throughout the competition, participants receive coaching and mentorship to help refine their pitches and strengthen their ventures. All matchups are held online and live-streamed, allowing audiences across the country to tune in. 

“The Arena pushes students to think on their feet and clearly communicate their ideas,” says Michael Sanderson, Director of the Arthur L. Irving Entrepreneurship Centre. “It’s exciting to watch their confidence grow as their ideas start to take shape in a real competitive environment.” 

To be eligible, applicants must be current undergraduate, graduate or PhD students or recent alumni (within one year of graduation) from a recognized Canadian post-secondary institution. Participants must own or co-own a business idea that has generated no more than $10,000 in annual revenue and has received no more than $10,000 in external funding or investment. 

The Arena is proudly sponsored by Metronomics, a business growth system founded in 1995 by CEO Shannon Susko BComm’89 BSc’92. Metronomics helps leadership teams build clarity, alignment and momentum to drive sustainable growth. Susko has been widely recognized for her leadership, including being named one of Canada’s Top 100 Most Powerful Women multiple times and receiving the Universal Women’s Network Game Changer Award. 

People are encouraged to follow the competition live via the Centre’s Facebook and LinkedIn channels. For more information, please contact Fatima Zohora at fatima.zohora@smu.ca. 

Learn more about The Arena and apply today. 

Turning a diagnosis into impact: How Emma McGill is building community through Gluten Free Living

Emma McGill presents at a JA Nova Scotia event

Emma McGill sits comfortably between two worlds, science and entrepreneurship. An astrophysics and anthropology student, Emma is also the founder of Gluten Free Living. With support from the Arthur L. Irving Entrepreneurship Centre, the growing initiative focuses on supporting people with celiac disease and gluten intolerance.

View this post on Instagram

A post shared by Saint Mary's University (@smuhalifax)

Emma’s journey into entrepreneurship began long before she ever thought of starting a business. At 12 years old, she was diagnosed with celiac disease, a moment that quickly reshaped everyday life for her and her family. Suddenly, grocery shopping became expensive and time-consuming, with gluten-free alternatives costing significantly more and often falling short in quality.

“I was told by my doctor that celiac disease was one of the easiest illnesses to live with because you just have to change your diet,” Emma recalls. “But that doesn’t mean it’s easy.”

As she grew older, Emma became more aware of how isolating the condition could be. Eating out with friends, attending work events or finding reliable information often came with stress and uncertainty. What stood out most was the lack of accessible, centralized support for people navigating similar experiences.

This gap is what inspired Gluten Free Living, with the platform currently growing through community events and social channels. It aims to create safe spaces where people can connect, share information and find trusted gluten-free options. In the long term, Emma envisions Gluten Free Living as a fully developed app that brings together verified health information, restaurant resources and practical financial tools, including an AI-powered assistant to help users navigate Canada’s complex celiac-related tax credits.

“The cost of gluten-free food can be two to five times higher than regular food,” Emma says. “I wanted to build something that helps people not only protect their health, but also manage the financial reality that comes with it.”

While entrepreneurship might seem far from astrophysics, Emma sees more overlap than expected. Skills such as problem-solving, communication, teamwork and proposal writing transfer easily between the lab and the business world. Her involvement with Enactus Saint Mary’s has further strengthened those skills, connecting her with a community of students who are driven to create a meaningful impact.

That sense of momentum has only grown following Enactus Saint Mary’s recent World Cup win in Bangkok, Thailand, which Emma believes has energized the broader entrepreneurial community both on campus and beyond. “There’s this excitement now,” she says. “People feel encouraged to build things that matter.”

For Emma, Gluten Free Living is about more than food. It’s about visibility, connection and reminding people that they’re not alone.

“You shouldn’t have to struggle quietly just because something is labelled as ‘manageable,’” she says. “Community makes a difference.”

Interested in learning more about how entrepreneurship can blend with other areas of study? Explore programs and events here.

---

Watch Emma’s interview on CTV News

Celebrating 50 years of Geography and Environmental Studies

With 2025 in the rearview mirror, it’s timely to look back at the year’s highlights marking the 50th anniversary of the Department of Geography and Environmental Studies.

Dr. Amber Silver BSc’10

Dr. Amber Silver BSc’10 was the alumni guest speaker for the department’s special anniversary event on November 20, delivering an Arts With Impact lecture on “Hazardous Weather in Atlantic Canada: Public Perceptions and Responses.”

During her talk, she recalled how studying geography got her back on track as a student and put her firmly on the path toward her dream job. Her first year at another Halifax university hadn’t worked out, so she ended up leaving school. During a break one day on her shift at a Halifax call centre, she flipped through a coworker’s Saint Mary’s University academic calendar.

A course on natural hazards jumped out, “and everything just clicked into place,” she said in a recent interview for Maroon + White. “In that moment, I decided to return to university, but this time to geography.”

Silver had loved geography in high school, but didn’t realize it was available as a university program. She was also fascinated with natural disasters and severe weather such as hurricanes. From the very first class at SMU, she knew she was in the right place. With the program’s focus on experiential learning, she has fond memories of field studies on saltwater marshes and Minas Basin mudflats with Dr. Danika van Proosdij, as well as transformative field trips to Boston and Washington.  

Dr. Amber Silver presented ‘Hazardous Weather in Atlantic Canada: Public Perceptions and Responses’ at SMU

Now Silver works in the U.S., teaching students about the human dimensions of natural disasters as an Associate Professor in the College of Emergency Preparedness, Homeland Security and Cybersecurity at the University at Albany in New York. Her current research focuses on the role of misinformation and disinformation in the public’s understanding of natural hazards and disasters.

Dr. Stephanie Rogers BA’07

Dr. Stephanie Rogers BA’07 also shares fond memories of how she stumbled into the geography program and found her passion. She had been exploring various academic interests when a schoolmate recommended a course taught by a “rockstar instructor,” Rogers recalled in a recent article, Mapping the future from the ground – and the sky. “Once I took that class, I was hooked.”

The rockstar instructor was Dr. Cathy Conrad, and Rogers remembers working with her on a river-related Nova Scotia Youth Conservation Corps project. She encourages students to get involved in research early. “Don’t be afraid to reach out and ask if a professor has openings in their lab. Without that hands-on experience I obtained in university, I wouldn’t be where I am today,” she said. 

For Rogers, what began as a curiosity about maps evolved into a career exploring how technology can deepen our understanding of the environment. She is now an Associate Professor and runs the GeoIDEALab in the Department of Geosciences at Auburn University in Alabama. Some of her research uses geospatial data from drones and satellites to study water quality, which offers faster and more flexible methods than traditional field sampling.

Dr. Cathy Conrad is a Saint Mary’s alumna (BA’93) and the mother of a current SMU student and a SMU alumnus. She was in the spotlight during Homecoming Week in October, at a Faculty Author Reading event celebrating 50 years of both Geography and the Patrick Power Library. Conrad’s talk offered a personal autoethnography of her own lived experiences as the mother of a migrant, wife of a migrant and daughter of a migrant, and how that has influenced her own migration research.

Dr. Cathy Conrad presented a Faculty Author talk during Homecoming

Through geography field courses, students can explore physical and human geography in other parts of the world. In March, Conrad brought a class to The Gambia to learn about the West African nation's history, culture and geography. In 2027, the Geography and Environmental Studies department teams up with the History department to offer the “Difficult Heritage – Europe” field course, featuring a 10-day trip to Berlin and Paris to explore heritage sites associated with the Second World War.

Coming up this winter, a new international field course is heading to South Korea, with Dr. Min-Jung Kwak at the helm. The learning starts in seminars here on campus and the field trip will enrich students’ understanding of South Korea's physical and cultural landscapes. The course is a collaboration between the geography and Asian studies programs.

On November 7, Kwak marked Geography’s 50th anniversary by hosting Nova Scotia’s first Korean Diaspora Studies Conference, on the theme of Borders, Boundaries and Displacement. Open to the public, the event included panels and keynotes, plus a film screening and special talk on “The Predicament of (Korean) Diasporic Cinema: An Exploration of Past Lives“. The conference highlighted the growing importance of South Korea and Asia as key economic and political partners for Canada, as well as the rapidly changing demographic landscape in Nova Scotia.   

A speaker at the Korean Diaspora Studies Conference at SMU

Over the past five decades, one of the geography program’s greatest features has been the diversity it offers. Students can study geography as a major or honours in both the BA and BSc programs, and as a minor in a BA, BSc or BES degree. Geography also offers electives and concentrations to students in any program across the university. The program is closely connected to specialized research labs and institutes, such as the Wicked Problems Lab, the Maritime Provinces Spatial Analysis Research Centre, and TransCoastal Adaptations: Centre for Nature-Based Solutions.

It also offers co-op options with government agencies, consulting firms and environmental or planning organizations, such as the Canadian Space Agency (CSA), as students learned at a GIS Day event planned by student Miranda Frison, who is doing a Master of Arts in Geography.

GIS (Geographic Information Systems) is digital mapping with both human and environmental applications across disciplines. Two guest speakers from CSA shared their perspectives on career possibilities for students with GIS experience: Jean Bergeron, Mission Scientist for Sun-Earth System Science, and Dirk Werle, Senior Expert in Earth Observation, Utilization, and Services. 

GIS Day at SMU

“GIS Day can introduce people to the subject and how it is used in every industry in some shape and form,” said Frison. Her own thesis research focuses on threatened lichen species in Atlantic Canada; learn more in this Esri Geographical Thinking podcast. As a teaching assistant at SMU and current president of the Geomatics Association of Nova Scotia (GANS), Frison encourages students to learn how to use GIS software to expand their research horizons.

“It has been very rewarding seeing when it clicks for students and as they get excited about possible future projects,” she says.

In her lecture, Dr. Silver emphasized how geography opens up versatile career paths in public health, transportation, urban planning, education, research, policy development and so much more. She said she was honoured to acknowledge the geography program’s many accomplishments in her lecture.

“To say [the program] does a phenomenal job of preparing students for the interesting, dynamic and unique discipline of geography is an understatement. It expects a lot of its students—but it gives students so much in return,” said Silver.

Related

• Weathering the Journey: How One Alum Found Her Calling

• Learn more about Geography at SMU

• Learn more about Environmental Studies at SMU

• Department of Geography and Environmental Studies

Health Data Analytics Symposium demonstrates the power of applied analytics in healthcare

MBAN students at the Health Data Analytics Symposium at Saint Mary’s University

Sobey School of Business Dean Dr. Michel Delorme

MBAN students presented their projects

Healthcare and data executives in attendance

As healthcare systems face increasing operational complexity, the ability to translate data into clear, actionable insight has become essential. The second edition of Saint Mary’s University’s Health Data Analytics Symposium brought this challenge into focus through applied analytics projects developed inside Nova Scotia Health, offering a practical view of how data can support decision-making in real clinical and operational environments.

The Symposium showcased work completed by Master of Business Analytics (MBAN) students during their internships with Nova Scotia Health. Embedded within teams across the system, students worked with live data, real constraints and active problems to explore issues such as workforce planning, scheduling fairness, emergency department flow and patient experience. The projects were not theoretical exercises, but responses to questions the health system continues to actively grapple with.

Building on the momentum of its inaugural year, the Symposium demonstrated how applied analytics can bridge the gap between academic learning and system needs. The student presentations reflected not only technical capability but also an understanding of the healthcare context, collaboration and the human implications of data-informed decisions.

For healthcare leaders in attendance, the relevance of the work was evident.

“Watching a master’s student take a theoretical concept and move it into an applied project that speaks directly to workforce risk is incredibly powerful,” said Matthew Murphy, Vice President, Organizational Support and Readiness at Emergency Medical Care Inc. and former Chief Data Officer at Nova Scotia Health. “That kind of work is important not only for Nova Scotia Health, but for healthcare systems more broadly.”

Several projects focused on workforce sustainability and operational resilience, areas of growing concern across the healthcare sector. Others examined patient flow and experience in high-pressure environments such as emergency departments, highlighting how thoughtful use of data can support more timely decision-making and improved outcomes.

Scott McKenna of Nova Scotia Health noted that the partnership with Saint Mary’s continues to evolve, reinforcing its value for both organizations. He emphasized that the collaboration supports talent development while also helping the health system explore new analytical approaches to complex challenges.

For students, the opportunity to work inside the health system provided learning that could not be replicated in the classroom alone.

“ “Working within Nova Scotia Health helped me understand how analytics can reduce bias, support staff, and improve decision-making while keeping care human-centered.””

— Yilong Wu, MBAN student

MBAN student Yilong Wu, who presented an intelligent scheduling system for MRI staff, described the experience as transformative. “Efficiency matters, but people matter more,” he said.

Another student presenter, Abhinethra Rajamoorthi Gangamani, focused on a predictive analytics system using data to identify risk factors associated with patients leaving without being seen. The project required in-depth engagement with operational workflows and a clear understanding of how healthcare data is processed from raw inputs to the dashboards used by clinicians and patients.

Industry partners in attendance emphasized that grounding analytics in real environments is critical. Kevin Fournier of Microsoft highlighted the importance of strong data foundations and clarity of purpose.

“In today’s world, data is the foundation of decision-making,” he said. “What stood out was how clearly students understood the problem, the data behind it and how their solutions could support better outcomes.”

From the Sobey School of Business perspective, the Symposium reflects a deliberate approach to applied learning and system engagement. Faculty leadership emphasized that embedding students within complex organizations strengthens both analytical capability and professional judgement, helping graduates contribute meaningfully from the outset of their careers.

Dr. Michael Zhang, MBAN Program Director, noted that working directly with Nova Scotia Health enables students to develop a deeper understanding of context, constraints and impact, leading to more relevant and responsible analytical work.

In her opening remarks, Susan MacDonald, Vice-President, Finance and Administration at Saint Mary’s University, underscored the broader institutional importance of partnerships like this one. She emphasized that universities play a critical role not only in educating students but also in contributing to provincial capacity by supporting workforce development and system improvement.

Together, the student work and partner perspectives demonstrated how applied analytics, developed through close collaboration between academia and the health system, can support better decisions, stronger operations and improved patient experience. As healthcare continues to evolve, the Health Data Analytics Symposium offers a growing platform for aligning education and practice in the service of complex, real-world challenges.

Saint Mary’s is offering a new Graduate Diploma in Health Data Analytics program starting in September 2026. Apply now!

Being There wins $11,000 for innovative approach to senior care

This year’s Innovation Cup hosted by the Arthur L. Irving Entrepreneurship Centre brought together students from Science, Arts and Business for one goal: to turn bold ideas into solutions that can make a real difference. Over ten weeks, participants pushed themselves through hands-on training, weekly eliminations and mentorship from industry professionals, all for the chance to win $10,000 in funding that they can reinvest in their business.

The Innovation Cup is built around collaboration, creativity and learning by doing. Through sessions focused on customer discovery, problem identification, ideation, concept development, financial planning and funding strategies, students were challenged to think critically and put their ideas to the test. What started with nine teams was narrowed down to four standout finalists who presented in front of a packed room of judges, community members, alumni and past Innovation Cup winners.

The top four teams tackled issues across health, food security, renewable energy and long-term care. Being There is a non-profit using preventative care to help older adults stay safe, stable and independent, while avoiding unnecessary emergency room visits. The Good Foodie pitched a food-exchange app that connects grocery stores with excess food to those within their neighborhood who need it. RMap introduced an AI-powered geospatial platform to simplify renewable energy site selection. Lastly, Gladsome Longterm Care proposed a warm, community-based alternative to traditional dementia care.

Throughout the competition, teams received mentorship from guest judges and professionals, including semi-final judges Kim Dixon, Director of Learning & Workforce Transformation (COVE) and Minder Singh, Senior Account Executive (Halifax Partnership). Their insights helped students refine their ideas, strengthen their business cases and build confidence heading into the final presentations

Adding to the excitement, members from the 2024 and 2023 winning teams, Olivian Sanderson (Sociable) and Courtney Dingle (EmerAlt), returned to cheer on this year's finalists. The Innovation Cup trophy itself came from a local business, Nova Trophy, reinforcing the Centre’s commitment to supporting community partners.

After a competitive final round judged by Max Medyk, Founder & CEO (I’m Canada Media), Jisun Ryu, Student Success Project Coordinator (EduNova) and Mike Rothenberg, Economic Development Officer (ACOA), this year’s winning team was Being There, led by Stuti Sandhu (Arts), Mia Makhlouf (Engineering) and Nahriza Zahid (Business).

Being There team members with finalist judges

The team won a total of $11,000—the $10,000 grand prize and an additional $1,000 for earning the Audience Choice Award. Their vision is to reshape how older adults age at home by offering evidence-based, preventive support that prioritizes dignity, independence and connection. Being There is a project of Enactus Saint Mary’s, which won the World Cup in Thailand last October.  

The Innovation Cup continues to be a launchpad for emerging changemakers. What begins as an idea in week one often becomes a refined, investment-ready concept by week ten, proving what happens when students are given the tools, mentorship, and community to bring their ideas to life.

Watch the 2025 Innovation Cup recap reel

Celebrating 25 years of excellence: The PhD in Business Administration at Saint Mary’s University

The first group of PhD candidates in Business Administration at Saint Mary's University in 2000

This year, Saint Mary’s University’s Sobey School of Business proudly marks the 25th anniversary of its Doctor of Philosophy (PhD) in Business Administration program – a milestone celebrating a quarter-century of cultivating exceptional business researchers, educators and leaders.

Since its launch in 2000 under the guidance of then-Director K. Kelloway, the PhD program has been dedicated to developing highly skilled researchers equipped to make meaningful contributions to academia, industry and the public sector. Designed to build both deep disciplinary expertise and a nuanced understanding of research contexts, the program has attracted students from diverse academic and professional backgrounds, all united by a commitment to advancing knowledge in business administration.

The original program emphasized human resource management and organizational behavior, while also preparing students to pursue research in specialized areas such as accounting, finance, marketing, international business and information management. Students engage in a rigorous curriculum that includes foundational courses in management thought and research paradigms, advanced functional courses tailored to individual research interests, comprehensive examinations, graduate seminars, teaching workshops and the completion of an original doctoral thesis.

Over the past 25 years, the PhD in Business Administration program has evolved to meet the changing needs of the global business landscape. Today, graduates of the program are recognized internationally for their research, holding faculty positions at universities around the world and driving innovation across sectors. The program continues to emphasize rigorous methodological training, interdisciplinary inquiry and impactful scholarship that shapes both theory and practice.

As the program celebrates this milestone, it reflects on a rich history of academic achievement and looks forward to continuing its tradition of excellence. With each cohort of PhD candidates, Saint Mary’s strengthens its commitment to developing leaders who will drive research, education and ethical decision-making in business for decades to come.

For more information about the PhD in Business Administration program at Saint Mary’s University, visit smu.ca/sobey/phd.

Digging deeper: Unearthing Beechville's past through research and real-world learning

When Anthropology Professor Dr. Jonathan Fowler first walked into the community of Beechville over a decade ago, he thought he was taking on a small side project. "I began working at Beechville as an archaeologist in 2013," he says. "What began as just a little sidebar exercise grew over time."

The deeper he stepped into the woods with community members, students and new technology, the more he realized the work wasn't just about mapping the past – it was about reconnecting a community with its own history.

Beechville, founded just over 200 years ago by formerly enslaved people who self-emancipated during the War of 1812, carries a legacy that feels alive beneath the forest floor.

““Anytime we encounter the remnants of places that were formerly inhabited, we kind of encounter an echo of humanity. There’s this still resonant human story remaining in the things left behind.””

— Dr. Jonathan Fowler

Dr. Jonathan Fowler with Ben Sheffar at Beechville

That story is especially powerful because many of today's Black Nova Scotians trace their connections back to these freedom fighters. "A lot of that story has been kind of lost through the process," Dr. Fowler says. That's why the Beechville community chose to work alongside Dr. Fowler and his students, as "collaborators and co-creators of knowledge," committed to uncovering and understanding the site together.

For Dr. Fowler, the project quickly became far more than research. "It's been really, really interesting and also very emotionally and personally satisfying," he says. "This is exciting work. It's academic work. It's community work… It's kind of soul craft."

A classroom under the canopy

Recent graduate Ben Sheffar participated in Dr. Fowler’s Beechville field school

One of the first students to step into the thicket was anthropology student Ben Sheffar BA'25, whose academic path took a turn the moment they joined Dr. Fowler in the field.

Before working on the project, Ben admits their ideas of archaeology came from TV: a "dramatized version." But Beechville changed all that. "I did not fully grasp how systematic and organized everything truly is on archaeological sites," they say.

Even with museum experience under their belt, the reality of the work – deep brush, uneven terrain and the need for quick adaptation – came as a surprise.

Dr. Fowler remembers watching students like Ben transform. On day one, the forest was disorienting. Within days, something shifted.

““Seeing the students get out of the classroom, get into the brush...There’s a kind of experiential learning that takes place only in that environment. You can’t do it with PowerPoint on campus.””

— Dr. Jonathan Fowler

In the field, learning becomes hands-on in a way the classroom can't replicate. Students begin to recognize signs of the old community just by looking closely at the forest floor, such as shallow cavities in the earth where cellars were located, and linear stone features that once formed walls or boundaries. They even learn how to spot old gardening areas by noticing unusual piles or patterns of rocks. "All of this is without digging yet," Dr. Fowler explains. "We start with remote sensing and then move on to our bushwhacking."

Ben recalls the on-the-ground learning vividly. Technology that worked in the classroom was suddenly challenging to use in a dense forest. "This required us to adjust our strategy and use a different method in the field," Ben says. "That adaptation is central to the work."

When community brings the past to life

Both point to community connections as the heart of the project.

Beechville resident Bev Jarvis-Alfenick, seen in Ben’s video: Uncovering Beechville: Surveying a 19th century settlement built by Black Refugees

For Ben, the most powerful moment came when Beechville residents joined them on site. "Working with community members, specifically having them in the survey space and sharing personal experiences about the area where their families might have been for at least a hundred years — it made the work 10 times more important to be trusted with those stories."

Dr. Fowler says research becomes most meaningful when academic perspectives and community knowledge come together.

"Community has their own perspective, informed by its traditions, memories and experience; a very intimate kind of experience on the land," he explains. When that insight meets the archeological and archival work he brings to the project, something more profound emerges. "When you put those two things together, you get a resulting picture that brings together these two incomplete experiences."

A new kind of storytelling

For Ben, the Beechville project was a chance to merge two passions. "I had started making videos for classes… it began on a smaller scale in high school, but significantly increased," they say. So, when the field school came up, they saw an opportunity and approached Dr. Fowler about creating a video that could serve both the research and the community.

Ben used their passion for storytelling and video to highlight the Beechville project

Ben filmed almost every day in the forest, often carrying a large tripod and camera, and later sorted through over a terabyte of footage to shape the story. What mattered most was capturing lived experience: "I consciously included at least one person each day who could reflect on the topic, which makes the lessons highly valuable."

The process showed Ben what was possible. "It cemented my ability to perform this type of work if I commit to it," they share. For the community, the video became a bridge – a way to see and feel the research in a more accessible and human way.

Dr. Fowler believes this kind of storytelling is essential. "It's not enough to do good science in the field," he says. "You really have to put a lot of emphasis on knowledge mobilization and communication."

Lighting the spark

Dr. Fowler often says his job isn't simply to teach, but to ignite curiosity. "I'm just there trying to strike those sparks into the tinder. Job number one is: can I make a little flame? If the flame starts, everything else follows."

For Ben, that spark caught quickly. Their experience through the Beechville project – which combined fieldwork, community connection and filmmaking – clarified the kind of work they want to pursue. Today, the recent graduate works full-time as a media professional at Detect in Burnside, expanding their camera kit and even becoming a licensed drone operator. It's work that blends everything Ben loves, letting them keep growing as both a storyteller and a researcher at heart.

And in Beechville's forest, where history, community and curiosity meet, those sparks continue to shape students and the stories they help bring to life.

Watch Ben’s video: Uncovering Beechville: Surveying a 19th century settlement built by Black Refugees on YouTube.

How students reimagined sustainable retail for Hope Blooms

Students pitched their strategies to Hope Blooms at the Experience Ventures hackathon

Hackathon participants with staff from Hope Blooms, the Arthur L. Irving Entrepreneurship Centre and Sobey School of Business

As part of Responsible Leadership Day, the Arthur L. Irving Entrepreneurship Centre partnered with the David Sobey Retailing Centre and the Sobey School of Business to host the final Sustainable Retail Hackathon of the semester. The event brought together students from Saint Mary’s University and Mount Saint Vincent University to tackle a real challenge faced by Hope Blooms, a local social enterprise known for its youth-led urban agriculture, community impact and inspiring history.

What made this hackathon especially meaningful was the story that sits at the heart of Hope Blooms. Many people in Nova Scotian remember the moment in 2013 when six youth from the organization appeared on Dragon’s Den to pitch their dream of building a greenhouse that would allow them to grow produce all year long. They asked for $10,000. They walked away with $40,000 and a deal that kept 100% of the profits in their community. One of those six youth was Kolade Boboye, who returned over a decade later to join the hackathon as a representative and judge.

The hackathon brought together 11 students from marketing, management, entrepreneurship and general business programs. While the event primarily targeted undergraduate business students interested in sustainability and retail innovation, the group brought a mix of perspectives and problem-solving styles that helped fuel collaboration.

After Hope Blooms presented their challenge—finding ways to increase public awareness of the social enterprise side of their organization—students had just three days to research, ideate and build out their recommendations. Teams then gathered to pitch strategies such as impact-based loyalty programs, QR codes that highlight real youth stories and campaigns amplifying youth voices directly. The goal wasn’t to choose a winner but to generate meaningful, actionable ideas that could support the next phase of Hope Blooms’ growth.

“The students’ attention to detail was nice to see and so was their commitment to doing the work,” said Jesse Jollymore, Executive Director at Hope Blooms.  

Students shared their own reflections as well, with MSVU student Joshua Foster explaining, “For me, it was more than the money, I was focused on the challenge and wanted to make an impact. This is a good business, and the business is smart to get students involved.” SMU student Jonah Bucci added, “I enjoyed interacting with a real business and its problems, and the short timeframe made it exciting.”

The hackathon was hosted as part of the Experience Ventures program, supported by the Hunter Hub for Entrepreneurial Thinking at the University of Calgary. As the final hackathon of the semester, it offered students a chance to apply entrepreneurial thinking in a hands-on way and support one of Halifax’s most inspiring community organizations in the process.

Learn more about Experience Ventures at SMU.

Community, creativity and vintage fashion come together at an Innovation Sprint!

All student participants with Laura MacNutt of KingsPIER Vintage

First place team at the Innovation Sprint

Second place team in the Innovation Sprint

Third place team in the Innovation Sprint

For the final internal Innovation Sprint of the fall term, students from across Nova Scotia came together at the Arthur L. Irving Entrepreneurship Centre to collaborate with KingsPIER Vintage, a local business known for its luxury vintage and sustainable apparel, footwear and accessories. Founded by Mount Allison and NSCAD alum Laura MacNutt, KingsPIER has become a go-to spot in Halifax for people who appreciate high-quality, curated vintage pieces. Laura’s passion for sustainability began during her academic years and it now guides every part of her business. 

This Sprint carried a special excitement, especially because some students were already familiar with KingsPIER and were eager to support Laura’s work. The session brought together a diverse mix of 28 students from Saint Mary’s University, Dalhousie University and Memorial University. The group included undergraduate students, MTEI students, and master’s students from programs such as nursing, computer science, and engineering. Their variety of backgrounds created a collaborative environment filled with fresh perspectives and innovative thinking. 

Shane Sayge Powell-Hayward, a SMU student from the faculty of science, says: “It was an amazing time. I really enjoyed thinking creatively and working with the team through challenges, and I would participate again.” 

Hosted in the Sobeys Inspiration Hub at the Arthur L. Irving Entrepreneurship Centre, the Sprint invited students to explore real challenges that KingsPIER is facing in inventory management, marketing and customer engagement. Students brainstormed a wide range of ideas, including hosting virtual workshops, partnering with Elevate Media (a business from a previous Provincial Innovation Sprint) and collaborating with the KingsPIER to connect with cruise ship customers visiting Halifax. 

Laura MacNutt, founder of KingsPIER Vintage, says: “I had a worthwhile afternoon at the Innovation Sprint. I learned a lot and loved seeing the creative responses and cooperation among students.” 

The winning team — Prabhath Sundarapalli and Hinesh Jayeshkumar Patel from Dalhousie University — stood out with an idea focused on virtual tours for KingsPIER’s website. Their concept included online walkthroughs, workshops and educational content to help spread awareness about the sustainable vintage market and consignment shopping. They also proposed a better inventory model that preserves the story behind each unique item. 

Second place went to the team of Jane Truong (SMU), Mo Li (Dal), and Ibrahim Haddad DipENG’23, who presented thoughtful ideas centered on customer connection and operational improvements. Third place was awarded to Adam Traore and Benjamin Harper from SMU, along with Dal student Aiden Sheppard, who suggested a membership model designed to engage loyal customers and encourage sustainable purchasing habits while also supporting consistent cash flow. Laura left with new strategies to explore, and students walked away with valuable experience working on a real local business challenge. 

Visit our website to learn more about Innovation Sprint.

Atlantic Canada students team up with the Ecology Action Centre to tackle energy and climate challenges

This fall, the Saint Mary’s University Experience Ventures team partnered with the Ecology Action Centre (EAC) on a Social Impact Challenge aimed at driving meaningful change in Nova Scotia’s energy and climate landscape. This unique challenge spanned across Atlantic Canada, as students from Saint Mary’s, St. Thomas University, Cape Breton University, NSCAD, Mount Saint Vincent University, and Dalhousie University came together to collaborate virtually, share knowledge and build solutions for a more sustainable future.

The Ecology Action Centre’s Energy & Climate Team focuses on phasing out fossil fuels and creating a clean, reliable and affordable electricity system through research, advocacy and innovative collaboration. Through this challenge, 15 students joined forces to tackle pressing issues such as:

Energy Poverty in Nova Scotia:
Nearly 43% of Nova Scotians spend more than 6% of their income on energy costs. How can we reduce this burden and help families heat their homes without sacrificing essentials?

Green Trades and Energy Retrofitting in Cape Breton:
How can nonprofit organizations or social enterprises build green trades skills and retrofit homes to create sustainable jobs and cleaner communities?

Incentivizing Energy Retrofits in Multifamily Housing:
What policies or incentives can motivate landlords to make buildings energy-efficient, while keeping rent affordable for tenants?

Student deliver their final presentations to the Ecology Action Centre

The challenge began with a virtual kickoff on October 6, where students heard directly from the EAC’s Energy & Climate team about the challenges facing Nova Scotia’s energy future.

Over the course of one month, students conducted research, collaborated in diverse teams and developed strategic, data-informed recommendations. Weekly virtual office hours with EAC mentors ensured students had ongoing guidance, and participation was impressive; every session was filled with engaged, passionate students eager to refine their ideas and make a real impact. On November 3, students delivered their final presentations and written solutions, showcasing creative approaches that demonstrated both entrepreneurial thinking and deep social awareness.

Experience Ventures empowers students to think like entrepreneurs, digitally, creatively and impactfully. This Social Impact Challenge not only gave students valuable hands-on experience, it also strengthened connections between universities, industries and communities across the Atlantic region. Through challenges like this, students become mini-consultants, collaborating with real organizations to explore meaningful, innovation-driven solutions.

Robert (Rob) McLellan, a student from SMU, said. “I really enjoyed working on the project, analyzing case studies and energy data taught me a lot about Canada’s energy use and how to make it more affordable.”

Cierrah Smith, a second-year student at Dalhousie, said the program helped her develop skills in communication, collaboration and time management. “Balancing the project with other responsibilities was rewarding. I’d recommend this experience to other students!”

A partner from the Ecology Action Centre, Hannah Minzloff, said, “From start to finish, the team made the journey engaging and enjoyable. Engaging with students from different universities added depth, and we’ll be using their findings in our work. We highly recommend this initiative to other organizations!”

Interested in taking part in future challenges like this one?

Join the Experience Ventures interest list to gain early access to opportunities that let you learn by doing, work with real partners and make a difference in your community.

---

Experience Ventures, powered by the Hunter Hub for Entrepreneurial Thinking at the University of Calgary, enables post-secondary students to make an impact alongside real world innovators through entrepreneurial thinking placements. EV is funded by the Government of Canda and is delivered in partnership with post-secondary institutions nationwide.

Learn more about the Ecology Action Centre and discover how the EAC is leading Nova Scotia's transition to clean energy: EAC Website | Instagram | LinkedIn | Bluesky

From executive to evidence-based leader: EDBA graduate champions the unique program

Jonny Stevens graduated with one of SMU’s first EDBA degrees at the Fall 2025 convocation. Shown here with President Michael Khan, Chancellor Michael Durland, and supervisor Dr. Ramesh Venkat

When Jonny Stevens BComm'02 MBA'07 EDBA’25 decided to pursue his Executive Doctorate in Business Administration (EDBA) at the Sobey School of Business, it wasn’t because he needed another credential. With a successful executive career already behind him, Stevens was driven by something deeper: curiosity.

“I didn’t want to just think I knew something—I wanted to know it,” he says. “I wanted to deepen my knowledge, challenge myself, and show my kids that you’re never too old to learn something new.”

As one of the first graduates of the Sobey EDBA program, Stevens helped shape the program’s early development while balancing full-time work and family life. He describes being part of the inaugural cohort as both an honour and a rare opportunity to help define a new academic path. “The core academics were solid from day one, but we got to influence some of the process details. That was exciting.”

The EDBA program, designed for experienced professionals who want to apply research to real-world business challenges, turned out to be exactly what Stevens had been searching for. For years, he had explored doctoral study options but found that traditional PhD programs required leaving full-time work behind. The EDBA provided a rigorous, research-focused alternative that was built around industry relevance.

“It's the same level of academic rigour as a PhD,” he explains, “But it’s designed for people who want to bring evidence-based thinking directly into business practice.”

Putting knowledge into practice

That mindset led Stevens to make a career pivot during the program. Formerly the Chief Revenue Officer of a billion-dollar professional services company, he founded his own consulting practice to help organizations apply research-based approaches to leadership and growth.

“I tell people my superpower is my library card. I help businesses move from thinking to knowing—to make decisions backed by data and evidence.”

His own research explored inclusion climates in B2B sales environments, developing an original 11-item scale to measure the impact of gender inclusion on team performance. The results showed that positive inclusion climate leads to greater job satisfaction and job performance. “It’s not just the right thing to do; it’s the profitable thing to do,” he says.

For Stevens, who graduated in fall 2025, the EDBA experience was transformational. “You can’t start this program and finish it as the same person,” he says. “It stretches your thinking, your skills, and your view of what’s possible.”

His advice for future students? “Know why you’re doing it, be clear about your goals, and be ready to work hard. If you want to be surrounded by the best professors, peers, and research opportunities—this is the program for you.”

Learn more about the EDBA program and how it’s transforming business leadership: smu.ca/sobey/edba

Students develop fresh ideas for Elevate Media in Provincial Innovation Sprint

Students from Saint Mary’s University, NSCC, Dalhousie University, Cape Breton University and St. Francis Xavier University came together at the end of October for the second Provincial Innovation Sprint, a high-energy problem-solving event designed to connect students with industry. The Sprint invited participants to support Elevate Media, a growing social media management agency based in Sydney, NS, by developing ideas that could strengthen the company’s reach and long-term growth.

Participants of the virtual Provincial Innovation Sprint

The virtual session allowed broader participation, bringing together students from across the province. This created a collaborative environment where students from different institutions engaged meaningfully with each other and the business.

Elevate Media is co-owned by Ethan MacLean, an NSCC alumnus and Brooke McDonald, a current NSCC student. Together, they help businesses improve their digital presence by adapting content to current trends and maintaining clear and consistent brand storytelling.

Ethan and Brooke challenged students to develop a plan for expanding their services across Canada while preserving their authentic, creative approach and strong client relationships.

Students were introduced to the challenges of helping Elevate Media scale its business to serve clients across Canada, ensuring that the agency could maintain authentic connections, uphold consistent brand storytelling and deliver the creative quality clients have come to expect, even without being physically present for every piece of content creation.

Drawing from diverse academic backgrounds, the students worked to create solutions that combined creativity with strategic business thinking. Ideas included building partnerships with freelancers and designing automated systems to streamline client outreach. Several teams also explored Elevate Media’s brand positioning and recommended developing a more distinctive name to stand out in a competitive market.

Dalhousie student Omar Dahleh

Dalhousie student Omar Dahleh earned first place for presenting a clear and future-focused approach to supporting Elevate Media’s growth. Cape Breton University student Ryan Drohan and St. Francis Xavier University student Emma Jewkes placed second for their thoughtful recommendations around partnerships and expansion. Third place went to Saint Mary’s students Martino Elias and Jaxon Yon for their creative ideas related to workflow improvements and brand identity.

Ethan and Brooke expressed their appreciation for the students’ professionalism and insight. They shared that the ideas generated during the Sprint offered valuable direction for the company’s next stage of growth and demonstrated how impactful student perspectives can be when applied to real business challenges.

The Provincial Innovation Sprint continues to bring motivated students together with Nova Scotia businesses that want to innovate and grow. For Elevate Media, the ideas presented open new opportunities for expansion. For students, the Sprint provided practical experience in supporting a fast-growing digital agency in an evolving industry.