A new tradition: Atlantic Sustainable Marketing Case Competition debuts at Saint Mary’s

Students presented compelling pitches at the inaugural Atlantic Sustainable Marketing Case Competition hosted at Saint Mary’s

The Sobey School of Business was buzzing as students from across Atlantic Canada gathered for the inaugural Atlantic Sustainable Marketing Case Competition (ASMCC).

Twelve undergraduate teams from Saint Mary’s University, Dalhousie University, the University of New Brunswick and the University of Prince Edward Island tackled real-world marketing challenges through a sustainability lens, with more than 80 students, faculty, judges, sponsors and volunteers participating.

From idea to reality

Katie and Chris welcome participants to the case competition

ASMCC started as a bold idea from student co-chairs Katie Murray and Chris Nemeskeri, aiming to give students hands-on experience solving real-world business challenges.

"I’m super proud of what Chris and I have built together from scratch," says Katie Murray. "Starting all of it was a learning curve, but it gave me so much experience for my future endeavours."

"Our goal was to create a platform for students to tackle real-world challenges through a sustainable and innovative lens," says Chris Nemeskeri.

With support from advisor Dr. Hao Lu and Dean of the Sobey School Dr. Michel Delorme, the team managed everything—from branding and sponsorships to logistics—turning a student-led idea into a full-scale competition

The challenge

This year’s case partner, Sprout Dwellings, challenged teams to rethink their marketing strategy as the company transitioned from business-to-consumer to business-to-business marketing while expanding into larger developments.

Students had just three days to analyze the case, submit slide decks and present their solutions to a panel of judges. The case, designed by Jocelyn Grabke and Yanting Wu, has been submitted to the Sustainability Case Writing Awards through Ivey Publishing.

After preliminary rounds, six teams advanced to the finals, showcasing creativity, strategy and professionalism.

Top honours went to:

• 1st Place – Saint Mary’s University: Vaishali Sachdeva, Trang Truong, Hazza Sujeer, Chloe Pobjoy-Ridolfo

• 2nd Place – Dalhousie University: Ryan Ski, Jaime Mason, Naomi Johnston

• 3rd Place – University of New Brunswick: Rahma Khanes, Domenica Vasco, Natalie Liscuna, Matthew Heans

Judges praised the level of preparation and insight. "The level of preparation and creative thinking was inspiring," said one judge.

First-place team: Saint Mary’s University

Second-place team: Dalhousie University

Third-place team: UNB

Expanding sustainability in the Sobey School of Business

ASMCC highlights Saint Mary’s growing focus on sustainability and experiential learning. Building on the competition’s success, the Sobey School of Business will launch a new sustainability-focused major in Fall 2026.

The Sustainability Management Program will prepare students to integrate responsible practices throughout a business. Students will tackle real-world challenges, develop sustainable solutions and gain the skills to lead organizations with social and environmental impact in mind. Learn more here.

Empowering women through bold ideas

Students from three universities participated in the FemXchange Innovation Sprint

In celebration of International Women’s Month, the Arthur L. Irving Entrepreneurship Centre brought together students and founders for an Innovation Sprint featuring FemXchange, a growing platform designed to help female+ individuals share skills, build connections and support one another.

The sprint welcomed 14 students from Saint Mary’s University, Dalhousie University and Mount Saint Vincent University, all tasked with tackling a real challenge: how FemXchange can grow sustainably through partnerships while continuing to engage the right members and stakeholders. The opportunity came at the perfect moment, as conversations are already underway to deepen collaboration between FemXchange and the Centre, particularly in ways that could better connect students, alumni and existing programming.

“I was blown away by the bright, diverse minds in the room,” said FemXchange Founder Caroline Mastropaolo. “As a solo founder, having such a range of fresh, objective perspectives is incredibly valuable. I’m excited to hit the ground running with all these new ideas.”

Not only were students solving for business growth, but they were doing so for a platform rooted in empowerment and access. As a bonus, all female participants received one year of free access to FemXchange, turning the experience into something that extends well beyond the classroom.

The solutions presented reflected both creativity and strategic thinking. First place went to Saint Mary’s University arts student, Stuti Sandhu, who proposed partnerships with university alumni offices, venture capital firms and small business insurance companies. Her idea also highlighted an important social impact angle, suggesting the platform could support survivors of domestic violence and economic abuse by promoting financial independence.

Second place was awarded to commerce student Isabella Scuse and science student Abdinasir Ali, both from Saint Mary’s University, who developed a multi-partnership approach. Their strategy included collaborations with Etsy to support DIY entrepreneurs, Credly for certifications, Shopify for scaling businesses and RBC for funding and financial literacy.

Third place went to Saint Mary’s MBA students Laura Thompson, Benjamin Broadbent and Noah Zelin-Opps. Their plan focused on partnerships with universities, professional organizations and platforms like PrestaShop, alongside a detailed activation strategy that included chatbot integration and a WhatsApp ecosystem.

Overall, the Innovation Sprint highlighted what’s possible when the right people, purpose and timing come together.

If you’re interested in learning more about the next Innovation Sprint, sign up for our newsletter.

New Bachelor of Engineering degree starting this fall

Saint Mary’s University is proud to announce the launch of an exciting new program, the Bachelor of Engineering (BEng) in Resource Engineering.

The first cohort of students will begin in September 2026 and will choose to specialize in one of two distinct streams: Mining Engineering or Renewable Energy Engineering.

Designed in collaboration with industry, the new degree builds on a 100+ year history of delivering foundational engineering education at Saint Mary’s. The BEng is modern, interdisciplinary and is squarely aligned with regional and national priorities.

From the materials used in buildings and technology to the energy that powers homes and cities, engineers play a critical role in designing systems that responsibly produce and manage the resources required to support society.

The Bachelor of Engineering in Resource Engineering equips students to address the full lifecycle of resource development, from land use planning to construction and operation to reclamation, with a balanced curriculum that addresses technical, environmental, economic and societal considerations.

The two program specializations feature common core programming, with education in areas such as environmental impact assessment and risk management, lifecycle cost analysis, project management, geomatics and engineering design.

Students who specialize in Mining Engineering will undertake additional study in surface and underground mining methods, structural geology and rock mechanics, and environmental contaminants. Students in the Renewable Energy Engineering stream study solar and wind systems, biomass utilization, grid integration and energy storage technologies.

Along with coursework, the program includes 16 months of integrated co-op work placements, allowing students to connect in-class learning with real-world experience and to begin building their industry networks prior to graduation.   

“Hands-on work experience is such a critical part of engineering education,” says Dr. Sam Veres, Dean of Science at Saint Mary’s. “We’ve created a co-op program structure that’s ideal for both students and employers, where students will be able to spend 16 continuous months with a single employer, or two consecutive eight-month terms with different employers and really have the opportunity to establish themselves in the workplace, be valuable employees, and build relationships that jumpstart their careers.”

Students will study in SMU’s Engineering building, which opened in 2024

The importance of hands-on learning is apparent throughout the engineering curriculum at Saint Mary’s, with students undertaking a range of laboratory experiences and design projects beginning in first year. Students in the Resource Engineering program will get to complete five courses focused on engineering design, including an industry-based design course connected to co-op, and a two-semester-long capstone project.

“Our class sizes are strategically kept small, which gives our students opportunities for one-on-one interactions with professors for support or extra challenges, or to think about next steps in their academic and future careers,” explains Don MacNeil, the director of the Division of Engineering.

“Working in small teams facilitates the creative thinking process and encourages students to consider other perspectives, allowing them to generate innovative solutions to tackle real-life and challenging problems.”

The Division of Engineering, part of the Faculty of Science at Saint Mary’s, is based in the university’s new Engineering Building, located on campus at 960 Tower Road, Halifax.

Saint Mary’s students earn recognition as 2026 Frank H. Sobey Award winners

Olivian Sanderson

Conrad Scotchburn

Two students from Saint Mary's University have been named among the eight recipients of the prestigious Frank H. Sobey Awards for Excellence in Business Studies, recognizing their outstanding academic achievement, leadership, and commitment to community impact. 

Olivian Sanderson of Pugwash, Nova Scotia, a third-year student known for her strong academic performance and active engagement in the Saint Mary’s community, and Conrad Scotchburn of Dhahran, Saudi Arabia, a fourth-year student recognized for his leadership and commitment to excellence in business studies, are the University’s 2026 award recipients. Selected through a rigorous process, they were chosen from a competitive pool of 34 nominees put forward by business school deans across Atlantic Canada. 

Each year, the Frank H. Sobey Awards celebrate undergraduate business students who demonstrate excellence not only in academics but also in entrepreneurship, leadership, philanthropy and future career potential. This year’s cohort reflects a diverse and accomplished group of emerging leaders from across the region. 

As award recipients, they will each receive $50,000 and be paired with an experienced mentor through the program—an element consistently highlighted by past winners as one of the award’s most valuable aspects. 

Demonstrating leadership and peer support

During her time at Saint Mary’s, Olivian has been active in programs at the Arthur L. Irving Entrepreneurship Centre, including the award-winning Enactus team. This helped her create Sociable, an online community platform that helps students connect, get peer support and gain access to campus events. "The Frank H. Sobey Award gives me space and the resources needed to build my business or start other ventures that also contribute to the mission I have of helping young students," she said.

Conrad used his experience as a former varsity athlete and business student to create Sideline Reset, an app that connects student athletes with peers who share their unique mental health concerns. "Winning the Frank H. Sobey Award is an incredible honour and validation of the hard work I put in." Learn more about their businesses in the videos below.

In addition to the eight winners, 26 other finalists will receive $3,500 scholarships in recognition of their achievements. 

Established in 1989, the Frank H. Sobey Awards for Excellence in Business Studies support the development of future business leaders at universities across Atlantic Canada. Since its inception, the program has awarded more than $4 million to students. 

For Saint Mary’s, the recognition highlights the strength of its business students and their growing impact both locally and globally. 

Watch:

Research Expo highlights innovation and collaboration across campus

President Michael Khan learns about a SMU research project at the Research Expo

Saint Mary’s welcomed more than 150 participants to this year’s Research Expo, a key annual event showcasing the range of research underway across campus. The Expo featured 30 exhibitors and a series of engaging three‑minute pitch presentations on topics spanning early‑literacy challenges, health and well‑being, and end‑of‑life care preferences.

The Research Expo is an annual event that allows faculty, staff, students and external partners to connect, exchange ideas and spark new collaborations. Representatives from Science, Arts, and the Sobey School of Business joined colleagues from industry, government, and community organizations to explore ongoing and emerging projects from across the university.

Dr. Bitu Hurisso, Chemistry Lab Technician, received the Staff Research Recognition Award from Dr. Adam Sarty, AVP Research and Dean of FGSR

An event highlight was the presentation of the Staff Research Recognition Award, given annually since 2010 to a staff member who has demonstrated exceptional support for faculty research. This year’s recipient, Dr. Bitu Hurisso, serves as the Chemistry Laboratory Technician and is widely recognized for his expertise, professionalism, and unwavering commitment to student and faculty success. Dr. Hurisso was praised for his solutions‑focused leadership, his expertise in maintaining advanced instrumentation, and his valued role as an instructor and mentor to students within the chemistry department.

The Research Expo is hosted by the Office of Innovation and Community Engagement (OICE) within the Faculty of Graduate Studies and Research, which works to facilitate research partnerships between Saint Mary’s scholars and external organizations, including companies, government bodies and not‑for‑profits.

By bringing people and ideas together, the Research Expo continues to strengthen connections across campus and support the vibrant research culture at Saint Mary’s.

For more details about the presenters, visit the Research Expo website. 

Photo gallery

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The Research Expo was featured on CTV News

Community Service Learning: Connecting coursework, communities and contributions that benefit everyone

Community Service Learning Team: Masrooq Hossain, Diego Ramos, Novella Nicchitta and Keslyn States

The Saint Mary’s Community Service Learning (CSL) program has seen unprecedented success and growth in recent academic terms, reflecting strong student and faculty interest in community-engaged learning. Through collaborative projects that address community-identified needs, CSL connects academic learning with meaningful community engagement, helping students apply their studies in practical contexts.

CSL-integrated courses at SMU span a wide range of disciplines, from history, literature and intercultural studies to computer science, environmental science, psychology and business, but share a common focus on connecting academic learning with community engagement. Thanks to expanded external funding, Community Service Learning now supports an average of 350 students each year and reached a notable 425 participants across 32 courses in 2025.

In the last year, CSL has provided 83 students with bursaries to support engagement, recognize commitment and enable meaningful community projects. Ten highly engaged students were selected for funding through the pilot Community Engaged Learning Certificate, a nationally-funded initiative supported by Career Experience and Work Integrated Learning (CEWIL) Canada. Designed for students who demonstrate a strong commitment to CSL, the certificate recognizes deeper involvement and guides participants in reflecting on their experiences and translating that learning into resume-ready competencies with career coach support.

SMU students have many opportunities to demonstrate learning outside of the classroom, including CSL, co-operative education and co-curricular recognition

“What we’re seeing through CSL is students stepping into meaningful work and realizing how much they have to offer while they’re still learning,” said Novella Nicchitta, CSL Placement Coordinator.

“As the program continues to grow, we’re creating more opportunities for students to apply their coursework in community settings, and for faculty and partners to collaborate in ways that benefit everyone involved.”

“Students respond extremely well to the CSL option and frequently report that they 'love it' because it feels meaningful, applied and connected to real-world issues,” shared Dr. Margherita Cameranesi, Assistant Professor of Psychology, who has integrated CSL into multiple courses.

“In my courses, I intentionally design CSL-related assignments that are directly relevant to the host community organization’s goals and needs so students can contribute in concrete, appropriate ways.”

“Experiential learning is a great way to stay involved and give back to your community. I was able to have experiences which deeply enriched my learning of psychology. I think it is so important to be reminded that psychology is not just theories and symptoms – my hands-on experience was a very important reminder of this. ”

— Sage Rizcallah

For many students, CSL is where coursework connects directly to community engagement. Honours Psychology student Sage Rizcallah, who took Typical and Atypical Development in Winter 2025, described their placement with Autism Nova Scotia’s Arts program as a chance to deepen their learning beyond the classroom.

The CSL program also makes experiential learning more manageable during a busy semester. “Many university students are simply too busy to be able to get applicable and course-related volunteer experience throughout the year," Rizcallah noted. "Experiential learning is a great way to get such experience, while still contributing work to an ongoing course, making it more manageable to fit into an already busy semester.”

Dr. Tatjana Takševa, Professor and Chair of the Department of English Language and Literature, says CSL gives students the chance to bridge academic theory with meaningful experience.

“CSL fosters deep integrative learning and active application of theoretical knowledge in real-world settings, helping students connect classroom learning to authentic demands and expectations,” Takševa noted. “CSL facilitates discovery of multiple career paths, showing students how they can put to work their arts education for meaningful participation in today’s globally oriented civil society.”

Dr. Tatjana Takševa and students in WGST 6604: Contemporary Issues of Feminism

Adebola Osegbun, a master’s student in Dr. Takševa’s Transnational Feminism course, described her CSL component at The Alexa McDonough Institute for Women, Gender and Social Justice as “the best and most memorable experience of my graduate studies”.

Matthew Nault at his CSL placement, and now workplace, United for Literacy

Similarly, Matthew Nault described his CSL placement with United for Literacy—connected to Dr. Takševa’s Reading and Wellness course—as “an amazing opportunity for experience and resume building that will be invaluable later in my career.”

Nault also participated in the pilot Community Engaged Learning Certificate and is one of several students whose placement roles have evolved into paid employment opportunities.

Beyond employment, CSL helps students explore potential career paths, expand their professional networks and gain clarity about what kind of experiences feel meaningful. For students like Chloe Gohier-Mossman, CSL also helped her build professional connections, gain advocacy experience and clarify her future academic goals.

“CSL opened doors for me to explore career opportunities, build professional connections and advocate for the communities I belong to, all while applying what I’m learning in my courses,” Gohier-Mossman shared about her experience working with the Chisholm LINKS Literacy Program.

Miranda Haley, Chisholm LINKS Program Manager, shared that CSL placements benefit both community partners and students. “The CSL program supports organizations like ours in filling important part-time roles, while giving students meaningful experience,” Haley said. “We value the opportunity to guide and mentor students as they develop practical skills, confidence and professional insight. At the same time, we learn from their perspectives, energy and academic knowledge, which strengthens our organization and the work we do in the community.”

To learn more about CSL opportunities for students, faculty, and community partners, visit SMU Community Service Learning, or connect with the CSL Placement Coordinator at service.learning@smu.ca.

Being There: How Stuti Sandhu is supporting older adults through preventive care

Stuti Sandhu

As a fourth-year arts student studying psychology, Stuti Sandhu is turning her passion for helping others into meaningful action. As the founder of Being There, Stuti is working to address a critical gap in community support for older adults by creating a preventive care model designed to help them maintain independence and age in place.

Her journey began long before the idea for Being There took shape. Growing up, she always knew she wanted to help people. While many children dream of becoming astronauts, engineers or superheroes, Stuti envisioned starting a nonprofit organization that would make a real difference in people’s lives. At the time, she didn’t know exactly how that dream would unfold, but she continued to pursue opportunities that allowed her to serve others.

That clarity came while volunteering in hospitals. During this experience, she encountered many older adults navigating complex health challenges and a lack of preventive support. She began to see firsthand how easily small issues, such as dehydration, missed meals or forgotten medications could escalate into serious health concerns.

Those observations sparked the idea behind Being There. The organization focuses on prevention, aiming to support older adults before health challenges become emergencies. By identifying early warning signs and providing consistent community support, Being There works to reduce avoidable emergency department visits and help older adults maintain their baseline health and independence for as long as possible.

For Stuti, entrepreneurship has played an important role in turning her academic knowledge into real-world impact. Through her psychology program, she developed a strong understanding of research and human behaviour. However, it was through her involvement with the Arthur L. Irving Entrepreneurship Centre and the World Champion Enactus Saint Mary's team that she learned how to implement ideas and build solutions that address real community needs. The business was also a part of the team that recently took third place in the 2026 Desjardins Community Empowerment Challenge at the Enactus Regional Exposition this February.

She says that many students in arts and science fields are motivated by a desire to change the world, but often lack the tools to turn research into action. Entrepreneurship, she believes, provides that pathway.

Today, Being There is preparing to launch its first pilot program, marking an exciting milestone for the organization. Stuti hopes the initiative will not only support older adults in the community but also inspire greater collaboration among organizations that share a commitment to improving aging care.

As the project grows, Sandhu continues to focus on her original mission: ensuring that older adults feel supported, valued and able to live independently for as long as possible.

Interested in learning more about how entrepreneurship can blend with other areas of study? Explore programs and events at the Arthur L. Irving Entrepreneurship Centre.

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Sisters in STEM: Makayla and Mia Makhlouf make multitasking look easy

Makayla and Mia Makhlouf

From her first day on campus, Mia Makhlouf had high standards to live up to. Luckily, she has an excellent role model in her sister, Makayla.

Makayla graduated with a Bachelor of Science in biology in 2025. During her time as a student, Makayla was an active volunteer in student societies, organizing the first Science Gala at Saint Mary’s in November 2024—her first time managing a large event. She found sponsors, managed ticket sales, booked space, sourced decorations and many other details that made it a successful event for upwards of 150 students. She followed that success by landing a position as the Human Resources Volunteer Coordinator at the Magnetic World Music Festival, where she coordinated 100 people each day of the three-day festival in downtown Halifax.

Mia is following in her sister’s footsteps—she is currently in her second year of a Bachelor of Science with a Diploma in Engineering while maintaining a busy extracurricular schedule.

Along with her role as the Engineering Society’s Vice President of Media, Mia works part-time at an engineering company. She was a three-time gold medalist in public speaking with Skills Nova Scotia before returning as a coach. Her public speaking skills have also made her a valuable member of Enactus Saint Mary’s, a student-led entrepreneurial community focused on making a positive impact in their communities. She joined Enactus on Makayla's recommendation, and it has been the highlight of her time at SMU.

“One of the best things that I have done was join not just Enactus, but an extracurricular in general,” says Mia. “It can be easy to feel burnt out when you just have schoolwork all the time; being part of something else can feel like you’re accomplishing something.”

“... being part of something else can feel like you’re accomplishing something. It can also open your eyes to so many more opportunities and show you what you can do with your degree and what change you can create—like environmental or societal change.”

— Mia Makhlouf

Mia was a presenter on the national Enactus team at Saint Mary’s that won the 2025 Enactus World Cup in Bangkok, Thailand—an incredible recognition for their two student-run social enterprises, Alaagi and Square Roots. Mia’s background in public speaking began as a student at École Secondaire du Sommet, a French high school in Halifax. Her ability to apply her engineering and scientific knowledge to entrepreneurship is a key skill that allows the team to share their businesses with international judges.

Mia delivered an award-winning presentation at the Enactus World Cup in September 2025

“I didn't always realize what an important skill public speaking would be,” says Mia. “Being around my engineering peers who are very technically minded, they have such great ideas, but when it comes to presenting them, that's the hard part.”

“To explain something clearly, you must really understand it,” she says, adding that “textbook learning is one thing, but to be able to translate that into something that anyone can understand—and potentially buy into—is a real skill that's extremely valuable.”

Those public speaking skills are ones she can share with younger students. As an alumnus of the Skills Nova Scotia program, she competed at the national level for three years, delivering speeches on the value of skilled trades and technologies. She’s now a mentor and coach for high school students and will take a provincial gold medal student to the nationals.

“It was honestly better than ever winning anything to see someone that I worked with succeed…I feel like I found my calling,” says Mia.

Why Saint Mary’s?

The sisters have a family connection to the university—their aunt and uncle, Nali and Dr. Fred George, are cherished members of the Saint Mary’s community and generous donors who established scholarships in entrepreneurship and geology/business studies. Beyond that, they chose Saint Mary’s for its small classes and connected campus.

Mia loves that she got to know her professors, whose flexibility allowed her to work around Enactus competitions. The ability to take spring and summer courses also made it easier to maintain her busy schedule.

Makayla agrees, adding that she appreciates Saint Mary’s size, knowing that in the future, she’ll move to a much larger school. Makayla has been working toward becoming a doctor since high school; she is now busy studying for the Medical College Admission Test (MCAT), which she’ll take in the spring. 

Choosing a career

Both Makayla and Mia have been working towards STEM (Science, Technology, Engineering, Math) fields since grade school and have mastered being well-rounded students, combining education, extracurriculars and supporting their family. They are multilingual, speaking English, French and Arabic.

“I knew that whatever field I wanted to go into, I wanted to create something of my own, whether that was interior design or fashion design,” says Mia. “I chose engineering not because I excelled at math or science, but because it challenged me. There are so many different pathways and opportunities that you can do once you're an engineer, like industry work, research or go more into entrepreneurship or leadership roles.”

Makayla’s microscopic artwork was featured in the SMU Science calendar in 2025

Makayla, who majored in biology, has aspired to study medicine for as long as she can remember. She began building a solid resume to achieve that goal while in high school, and her persistence in contacting doctors led to landing two 80-hour co-op positions in plastic surgery and physiotherapy through Nova Scotia’s O2 (Options and Opportunities) program.

“It’s a great way to see if the career you’re thinking about is the right one for you,” said Makayla, adding that she enjoyed being able to watch surgeries and meet medical students.

Makayla comes by her interest in healthcare—and community service—honestly. Their parents met when they were both volunteers with the Lebanese Red Cross in Batroun, near Beirut in northern Lebanon, before emigrating to Canada in 2000.

Their parents’ commitment to service, first through the Lebanese Red Cross and later through building a life and business in Halifax, continues to shape the sisters’ outlook and guide them as they look ahead.

As Makayla prepares for the next step toward medical school and Mia continues to balance engineering studies with leadership and mentoring, both are carrying that perspective forward. At Saint Mary’s, they found a campus where they could challenge themselves, try new things and grow into their own paths while staying grounded in the values that brought their family here in the first place.

New at SMU: Bachelor of Engineering in Resource Engineering

Starting in fall 2026, students can earn a four-year Bachelor’s degree in Resource Engineering at Saint Mary’s. Choose between Renewable Energy Engineering and Mining Engineering.

Learn more about these exciting new programs!

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High school students explore leadership, AI and entrepreneurship in Saint Mary’s co-op

High school students received a certificate for completing the AI and Entrepreneurship High School Co-op Program at SMU

Co-op students with faculty and staff from the Sobey School of Business

Last fall, Saint Mary’s University welcomed high school students from across the Halifax region to campus for a unique AI and Entrepreneurship High School Co-op Program, offering them early exposure to academic pathways, industry insights and hands-on learning opportunities at the Sobey School of Business.

Delivered in partnership with the local school board and more than 10 high schools, the program is designed to prepare students for the rapidly evolving AI space while introducing them to university life and post-secondary pathways.

As part of the experience, students participated in Leadership Day, which provided insights into leadership, innovation and emerging fields such as artificial intelligence and entrepreneurship.

A highlight of the program was a one-hour keynote and Q&A session led by Ben McDade, Investment Director with Invest Nova Scotia and a proud Sobey School of Business alum. McDade shared his insights from his career and discussed entrepreneurship fundamentals, offering students practical perspectives on innovation and leadership.

Throughout the program, students explored a wide range of topics including artificial intelligence, generative AI, data visualization and data analytics. Sessions were delivered by SMU professors, alumni and industry professionals, including a team lead from the Data Analytics Support Centre at the Department of National Defence.

One participant, Karl, credits the program with shaping his academic future. After receiving undergraduate offers from top Canadian institutions, including the University of Toronto’s Rotman School of Management and the University of British Columbia’s Sauder School of Business, Karl ultimately chose to pursue his undergraduate studies at the Sobey School of Business, influenced by his experience at the Saint Mary’s High School Co-op program.

Throughout the program, Karl earned credits applicable towards his future degree, gained early exposure to campus life and explored cutting-edge topics in AI and entrepreneurship.

Looking ahead, participating students will be invited to the Youth AI Pitch Competition in 2026, along with additional opportunities such as March Break camps, competition preparation programs and teaching assistant volunteer roles.

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The next cohort of students recently began their High School Dual Credit Co-op at Saint Mary’s. This term, 20 local high school students will attend weekly on-campus sessions focused on AI and Data Analytics. The program is led by Dr. Michael Zhang and graduate students in the Master’s of Business Analytics program. Students will earn AI and Data Analytics career experience and attend sessions with various industry partners. 

Retail, reimagined: Sobeys event inspires career options for students

Executives from Sobeys and Empire held a panel during SMU’s Career Week in February

As part of Career Week at Saint Mary’s, students gathered for Retail Reimagined: The Careers You Don’t Expect at Sobeys, an event that highlighted the scale, complexity, and opportunity within modern retail at Sobeys.

Panelists Steve Leslie, Vice President, Chief Auditor & Head of Enterprise Risk Management at Empire Company; Heather DeBlois, Director of Diversity and Inclusion at Sobeys; Jason Bennicoff, Head of Retail Media, Empire Media+ at Sobeys; and Cori Norman, Vice President, Merchandising Grocery, Lawtons, and Local Development at Sobeys, spoke directly about what drives success in retail today: curiosity, leadership, data literacy, and the ability to work across teams. Moderated by SMU student Olivian Sanderson, the discussion also featured insights from Yehansa Rupasingha, a SMU co-op student sharing her experience participating in a Sobeys co-op.

Panelists shared how careers evolve from finance to store operations, from merchandising to retail media, and how Sobeys invests in continuous learning through CPA pathways, analytics, supply chain innovation, and community engagement. A clear theme emerged: growth happens through people—through mentorship, collaboration, and diverse perspectives across the organization.

The discussion reinforced Sobeys’ guiding belief, It’s the people. From the more than 100,000 teammates in stores to the specialists working behind the scenes, people power the strategy, the technology, and the customer experience.

The conversation continued at the networking reception, where students connected with panellists, alumni, and executives to discuss co-op opportunities, sustainability, data, leadership, and the future of retail. The strong turnout and engaged discussions reflected what the evening was designed to showcase: real career pathways, practical advice, and meaningful connections.

The Arena 2026: Watch 64 student entrepreneurs compete on one national stage this March

The Arthur L. Irving Entrepreneurship Centre is set to welcome 64 ambitious students from across the country to The Arena, where they will compete for a total of $17,000 in prize funding. Inspired by the high-energy, bracket-style format of March Madness, this head-to-head pitch competition challenges students to present their ventures to panels of experienced judges in a fast-paced, knockout-style tournament. 

Now in its sixth year, The Arena has built a strong national profile, drawing applications from 41 post-secondary institutions across Canada. Participating schools include McMaster University, University of Waterloo, University of Calgary and institutions throughout Atlantic Canada.  

“The Arena brings unmatched energy to student entrepreneurship,” says Michael Sanderson, Director of the Arthur L. Irving Entrepreneurship Centre. “It’s a powerful platform for emerging founders to refine their ideas, gain real-time feedback from industry leaders and compete for prize money to accelerate their ventures.” 

This year, four Saint Mary’s University students from the Sobey School of Business will compete in The Arena: Simone Boudreau, founder of CycleStrong; Ramon Stultz, founder of MazeMonk; Philip Bou Khalil, founder of Helprr; and Conrad Scotchburn, founder of Blyyss.  

The national champion will take home the $10,000 prize. The runner-up will receive $5,000, and third- and fourth-place finalists will each earn $1,000. The Arthur L. Irving Entrepreneurship Centre gratefully acknowledges Metronomics as The Arena’s prize sponsor. Founded by Saint Mary’s University alumna Shannon Byrne Susko BComm’89 BSc’92, Metronomics reflects a legacy of entrepreneurial leadership and innovation. 

The 2026 competition runs entirely online from March 3 to April 2 and unfolds over six rounds: 

• Round One: March 3–12 

• Round Two: March 16–19 

• Round Three: March 23–24 

• Quarter Finals: March 27 

• Semi Finals: March 31 

• Finals: April 2 

Members of the Saint Mary’s University community and supporters from across Canada are encouraged to follow us on Facebook, YouTube and LinkedIn to receive notifications when we go live!  

Visit here for details on all 64 competitors and the dates and times for each round of competition. 

Saint Mary’s students win VCIC in Boston, advance to global finals

SMU’s undergraduate VCIC team: Lydia Ramsay, Matthew Chapman, Katie Murray, Brennan Campbell, Vaishali Sachdeva with professor Dr. Ellen Farrell

A team of undergraduate students from Saint Mary’s University is heading to the global finals of the Venture Capital Investment Competition (VCIC) this April after earning first place at the regional competition—marking the university’s first regional win in 10 years and its first-ever invitation to the global finals.

Hosted at Boston University, the New England regional competition saw Saint Mary’s place first against top institutions, including New York University, Tufts University, Amherst College, University of Connecticut and Dartmouth College—last year’s global champion.

The team will now travel to the UNC Kenan-Flagler Business School in April to compete in the VCIC Global Finals against leading schools from around the world.

Unlike traditional case competitions, VCIC challenges students to step into the role of venture capitalists. Over two and a half days, teams assess real startups, conduct due diligence, and make investment decisions under pressure—mirroring the realities of high-stakes investing.

“This was one of my best experiences at Saint Mary’s to date,” said student Matthew Chapman. “I started the first round of founder interviews feeling nervous, but then our team instantly clicked. We built on each other’s questions, dug deeper with every answer, and turned the conversation into real due diligence. That’s when I realized teamwork can create results bigger than any one person—and that’s exactly what carried us to the win.”

From classroom to competition

For many students, the experience highlighted the power of experiential learning at the Sobey School of Business.

“As a Sobey student, this experience was unique because it bridged the gap between classroom theory and the high-stakes reality of the startup world.”

— Trang Nguyen

“A standout moment for me was the final partner meeting; the adrenaline was high, but our preparation gave us the confidence to stand our ground,” said student Trang Nguyen. “I hope to carry that same decisiveness and collaborative spirit into my future career in finance.”

The competition includes a series of intensive evaluations: interviewing entrepreneurs, drafting investment term sheets, and defending decisions before a panel of experienced venture capitalists. Each stage is judged independently, and teams remain anonymous throughout the process to ensure fairness.

Collaboration across programs

SMU’s graduate VCIC team: Brooklyn Bohach, Jacob Pitre, Mia Carey, Trang Nguyen, Jiaen Yu with Dr. Ellen Farrell

Behind the undergraduate team’s success was strong support from graduate students, who competed in a separate round and shared insights and strategies.

“We didn’t win in our round, but we’re proud of our undergraduate team,” said graduate student Jiaen Yu. “The most challenging part of the competition was encountering an industry and business structure we weren’t familiar with. We had to learn the entire industry from scratch with limited and redacted information.”

“The competition felt incredibly real,” Yu added. “During our interview with the entrepreneur, a new piece of information came up and changed everything. Since we were the first team to meet with the entrepreneur, we weren’t able to discover that beforehand. But we adapted quickly, and the judges were impressed by how we progressed with each round of feedback.”

The graduate team —Brooklyn Bohach, Jacob Pitre, Mia Carey, Trang Nguyen, and Jiaen Yu —later shared their framework and insights with the undergraduate competitors, helping reinforce a strong sense of teamwork across programs.

“We could see their confidence and belief in each other, and we are thrilled that they won,” Yu said.

A global stage ahead

The winning team—Lydia Ramsay, Matthew Chapman, Katie Murray, Brennan Campbell and Vaishali Sachdeva—will now compete on the global stage, representing Saint Mary’s against top business schools worldwide.

For Dr. Ellen Farrell, who coached the team, the milestone reflects both the students’ dedication and the strength of the university’s hands-on approach to business education.

“This is where classroom knowledge meets real-world decision-making,” she said. “Our students demonstrated not only technical skill, but the curiosity, resilience, and collaboration needed to succeed in venture capital.”

As they prepare for the global finals, Saint Mary’s students are carrying forward more than just a win—they’re bringing with them the confidence, experience, and momentum to compete at the highest level.