High Powered Customs, a Dartmouth-based custom apparel business, partnered with the Arthur L. Irving Entrepreneurship Centre and NSCC during the final Provincial Innovation Sprint of the fall term to connect with post-secondary students from across Nova Scotia and gather fresh ideas to support the growth of their business.
Founded by NSCC alumnus Stefan Williams, High Powered Customs offers customized printing services for T-shirts, hoodies, hats and toques. The business is rooted in community engagement and focuses on values of equality, sustainability and long-term growth. This Innovation Sprint was designed to help Stefan tackle key business challenges while giving students a real-world opportunity to collaborate, problem-solve and share innovative perspectives.
The event took place at the NSCC Makerspace in Dartmouth and brought together 25 students from Saint Mary’s University, Dalhousie University, NSCC and the University of New Brunswick. Notably, three students travelled from New Brunswick to participate, highlighting the strong interest and commitment from learners across the region. The Co-President of the Enactus NSCC Ivany Campus also took part in the day, contributing insights and energy throughout the sprint.
Students were presented with a challenge statement focused on improving pricing metrics to remain competitive in the custom apparel industry, scaling production with a small three-person team and creating a loyalty program to encourage repeat customers. Throughout the sprint, teams developed and pitched thoughtful, practical ideas aimed at supporting High Powered Customs’ next phase of growth.
“Even though we didn’t win, it was really valuable to see so many different ideas come together,” said Leo, an NSCC student who participated in the Innovation Sprint. “You can only come up with so much on your own, but when students put their minds together, it leads to ideas you can build even bigger things from.”
Some teams suggested implementing “give-back incentives,” such as offering discounts in exchange for donated clothing, which could then be repurposed or redistributed in meaningful ways. Others proposed partnerships with institutional societies and campus groups to build long-term customer relationships and encourage repeat business. Additional ideas included exploring opportunities within the tourism industry to reach new audiences and expand brand visibility.
The top-performing teams were recognized at the end of the sprint. First place was awarded to Haniel Lordwin, Martino Elias and Omar Dahleh, representing students from Saint Mary’s University and Dalhousie University. Second place went to Dalhousie students Prabhath Sundarapalli, Benison Ratheesh Amirvin and Hinesh Jayeshkumar Patel. Third place was awarded to NSCC students Vadym Smal, Tianhe Xu and Adrien Saxby-Smith.
Overall, the Innovation Sprint provided valuable insights for Stefan and meaningful, hands-on experience for students, reinforcing the value of collaboration between local businesses and the post-secondary community.