A Month of Madness: Saint Mary's Wraps Up Another Successful National Student Entrepreneurship Competition

After 31 days of competition featuring top student entrepreneurship talent from across Canada, one person has climbed to the top of the bracket as the winner of this year's 2022 Saint Mary's University March Madness Competition.  

Senior chemical engineering student, Quinn Cavanagh of Dalhousie University, won for his pitch RFINE Biomass Municipal Biomass Solutions. RFINE produces materials from spent coffee grounds that can be used for products such as high-strength building materials to flexible plastic alternatives—a wide array of customizable applications. 

According to Cavanagh, 82 million kilograms of waste coffee grounds are disposed of daily, waste that produces vast amounts of greenhouse gases. Consumers are demanding that coffee companies take more responsibility. His pitch illustrated how RFINE collects coffee waste to create high-value compounds that would allow companies like Starbucks to have every table and countertop in their stores to be made from their coffee waste. The abundance of applications for RFINE's coffee ground materials idea showed abundant potential to the judges, who awarded Cavanagh the win. With the win comes a $10,000 top prize sponsored by Metronome United and one-year membership of legal guidance and support for his start-up provided by Goodlawyer. 

Goodlawyer is offering a year of their pro membership to the top four finalists. At the same time, the second-place finisher received $5000, and the two third place finishers left with $1000 to support their ideas courtesy of Shannon Byrne Susko BComm'89 BSc'92 and Metronome United. 

"I want to congratulate Quinn on his win and Danielle, our second-place finisher, for an amazing finale to our best March Madness competition to date," says Michael Sanderson, Director, Saint Mary's University Entrepreneurship Centre (SMUEC). "Thank you to everyone who participated and brought their great ideas to the forefront. And a special thanks to our sponsors and judges who play a critical role in making this pitch tournament a success." 

This national competition, a destination for Canada's top student entrepreneurs, featured twenty-four universities from coast to coast. From as far west as the University of Victoria and the University of Alberta to participants from central Canada such as the University of Waterloo, Carleton University, and Western University. Eastern Canada was also well represented with many participants, including HEC Montreal, Mount Allison University, Saint Mary's University and the Memorial University of Newfoundland. 

Saint Mary's University's own Marlee Armour, a graduate student in the Master of Technology Entrepreneurship & Innovation program at the Sobey School of Business, finished in a tie for third place. Her pitch was for a product called the SwimTrainer, a flotation device that supports both a better position for children to learn to swim and a safer position for them to float in the water.  

For more information about the tournament, visit https://smuec.ca/march_madness/ or visit www.facebook.com/smuec.ca to watch the videos from each round.