Shubhra Singh
Shubhra Singh came to the Master of Technology Entrepreneurship & Innovation (MTEI) program with a business idea: a network that addresses the challenges of women in the workforce. With the guidance and support of MTEI professors and SMUEC, Shubhra’s start-up idea became a prestigiously-funded reality called WWN Technologies. Before she walks across the stage during convocation, Shubhra sat down and answered some questions about both her journey through MTEI and her business.
Preferred Name: Shubhra
Hometown: New Delhi, India
Graduation Date: 27 of January, 2023
Why did the MTEI program appeal to you?
As a woman in tech with lots of experience in building start-ups from the ground up, I always wanted to start my own tech business. I was accepted into various entrepreneurship programs across Canada, however the MTEI program from Saint Mary’s university had a very practical approach. I decided that the tools and resourceful ecosystem of the program would be very helpful to me as a budding entrepreneur.
What, in your mind, are the most valuable skills/experiences that the MTEI program provided you with?
MTEI provided me with resources and an ecosystem that kept the fire burning in my belly to embark my entrepreneurial journey. The entire program curriculum is well structured, which helps you to learn practical applicability of everything that a start-up needs. The best part is all the professors and even the dean, Dr. Harjeet Bhabra, are more than willing to help you. The SMU Entrepreneurship center also has wonderful mentors that keep pushing you to achieve.
Do you have successes you’d like to share, or difficulties you were able to overcome?
During my stint at MTEI I founded my company WWN Technologies, which is Canada’s first AI based SAAS platform for women job seekers that will help companies to achieve their diversity targets. With the ecosystem MTEI provided me and mentors like Dr. Ellen Farrel, Dr. Claudia de Fuentes, Michael and Jason, the company is a VOLTA resident company, which is the biggest accelerator in Atlantic Canada. The company is able to get decent pre-seed funding.
What are your future plans?
As a woman entrepreneur, I want to grow my company and make it the biggest SAAS platform for diversity hiring in North America. I want to give back to society.
Do you have any advice for incoming students?
As a student myself, I understand we deviate from our goals and the journey of an entrepreneur is tough. However, you are at the right place – all you need to do is ask for help from your professors and SMUEC, and keep your network intact. Be proactive and believe in your idea!
Thank you Shubhra, we wish you and WWN Technologies all the success – happy convocation!