The 6th Annual Women in Business Conference, held on October 3, was a remarkable gathering that celebrated the achievements and contributions of women in the sport business landscape, coinciding with the 50th anniversary of women in varsity sport at Saint Mary's. Drawing over 120 participants, including student-athletes, alumni, former SMU women athletes, and community partners, the event created an inspiring atmosphere filled with energy, collaboration, and a shared commitment to empowering women.
Under the theme "Game On! Celebrating Women in Sport Business," the conference featured an impressive lineup of speakers. Keynote speaker Signa Butler BA'96, a seasoned CBC sports and Olympics commentator, captivated the audience with her compelling stories and insights. She shared her journey from athlete to working in the sport business world, breaking barriers as a woman in a male-dominated field. Accompanying her was special guest speaker Shannon Byrne Susko BComm'89 BSc'92, a serial entrepreneur and leadership coach, who shared invaluable lessons on resilience and empowerment in the business world.
The event also included an engaging panel discussion that showcased dynamic women making significant strides in the sport industry.
Panelists included:
Keisha Turner BA'12, Co-founder of Starberry Drink Co. and Akwekon Enterprises Inc.
Justine Colley-Leger BComm'14, Director of Athletics at Halifax Grammar School
Meghan Chayka, Co-Founder/CEO of Stathletes, a hockey data and analytics company
Brittany Burke, Co-founder, CEO, and Manager of JUST Cycle
The panel was moderated by Cheryl MacDonald BA'10, CEO of Sport New Brunswick, who facilitated a rich discussion on their journeys and the future of women in leadership roles.
This year's conference not only celebrated women's remarkable achievements but also set the stage for future collaboration and innovation among women in sport business. The event highlighted the incredible power that women hold in business, leaving a positive impression on those present.
We are grateful to our sponsors for their invaluable support, including:
Metromonics – Champion Maker Sponsor
The Sobey family, the Sobey Foundation, and Sobey Inc. – Cheer Master Sponsors
Scott McCain & Leslie McLean Centre for Sport, Business and Health and Vallis Law and Strategic Solutions – Sideline Super Supporter Sponsors
Evolve, CIBC Wood Gundy, and O'Regans – Fabulous Fan Sponsors
In-kind sponsors included Halifax Wanderers, Halifax Tides, and Evolve.
As we reflect on this year's conference's success, we eagerly anticipate next year's event and look forward to continuing this vital conversation about empowering women in the business world.