More than 30 undergraduate students from Saint Mary’s, Dalhousie, Mount Saint Vincent and NSCAD gathered for the two-day Market Price Hackathon held on October 30 and November 6. The event brought together talented students to take on an engaging challenge: boosting foot traffic during the winter months for an alumni-owned retail business, Market Price.
In collaboration with the David Sobey Retail Centre and the Experience Ventures team at the Arthur L. Irving Entrepreneurship Centre, this hackathon offered students the unique chance to dive into the world of retail innovation. They were mentored by Market Price’s own dynamic founders, Matthew Smith BComm’18 and Lauren Ferguson BComm’20, who provided hands-on guidance from start to finish, as well as by retail expert Rameesh Venkat, Director of the David Sobey Retail Centre. Market Price's unique branding, inspired by a fish market, tells a visual story that students thoughtfully integrated into their Hackathon concepts. This narrative, woven into Market Price’s space and branding, served as a critical design anchor for student teams as they developed ideas.
Students tackled their task with innovative ideas, ranging from immersive in-store experiences to community-driven events. They used entrepreneurial thinking to craft strategies that would draw in customers despite Halifax’s chilly winter. One unforgettable idea came from a student team who proposed an attention-grabbing “Break the Ice” event. Their concept? Encasing a pair of Market Price’s signature sneakers in a giant block of ice displayed outside the store during winter. Shoppers and passersby would have the chance to chip away at the ice, with the lucky first person to fully break through winning the shoes. The idea sparked excitement among mentors and students alike, showcasing the team’s creative approach to engaging the community and drawing in new customers.
“The Market Price Hackathon was incredible!” shared one student participant. “Being able to work with real business owners like Matt and Lauren while getting direct input on our ideas really gave us a taste of the entrepreneurial world.”
"It was great to be part of it. We learned a lot from the students, and it was really nice to get involved with the community and our alumni connection [at Saint Mary’s University]," says Lauren. “I definitely recommend other businesses participate in the Experience Ventures Hackathon, especially small businesses in the community—it really gets you involved and sparks some great ideas,” Ferguson added.
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Experience Ventures, powered by the Hunter Hub for Entrepreneurial Thinking at the University of Calgary, enables post-secondary students to make an impact alongside real-world innovators through entrepreneurial thinking placements. Experience Ventures is funded by the Government of Canada and is delivered in partnership with post-secondary institutions nationwide. Saint Mary’s University’s Arthur L. Irving Entrepreneurship Centre is the Regional Lead Atlantic Canada partner in Experience Ventures.