David Campbell BComm’24
For David, entrepreneurship wasn't always part of the plan. In fact, he says he never considered himself a naturally entrepreneurial person. But after spending years surrounded by founders and innovative ideas at Saint Mary's University, his mindset began to change.
Today, David works at the Arthur L. Irving Entrepreneurship Centre, where he supports student founders and helps create entrepreneurship programming. Outside of work, he's building his own startup, Recordium, alongside co-founders Harpreet Jaggi, an experienced B2B sales professional, and Max Mascini, a Dalhousie University master's student specializing in AI ethics, neuroscience and machine learning.
The team recently received a major boost after being accepted into the AI2Market Launch incubator, earning $10,000 in funding to help bring their business to life.
Recordium was born from a real-world problem. After hearing about the challenges Harpreet faced while attending sales conferences, the team realized that many professionals invest significant time and money into events without having the tools to prepare effectively or capture valuable conversations afterward.
David and Harpreet, Co-Founders of Recordium
"There's no real system for remembering who you spoke to, following up or learning from those interactions," David explains.
That's why the team is developing a comprehensive conference assistant that helps users prepare before events, identify the right people to meet and use AI-powered note-taking and CRM updates throughout the day.
For David, building Recordium has reinforced many of the lessons he shares with aspiring entrepreneurs every day.
Working at the Entrepreneurship Centre taught him the importance of validating a problem before investing time into building a solution. Now, experiencing customer discovery, product pivots and pitching firsthand has also made him a stronger mentor for students.
“I’m now able to help students by using my lived experience,” he says.
David’s previous ventures included a drive-thru wood-fired pizza business
His own entrepreneurial journey has included previous ventures, from a drive-thru wood-fired pizza concept to a woodworking business. While neither succeeded in the long term, each experience taught valuable lessons and helped build confidence to pursue his latest venture.
Looking ahead, the Recordium team is focused on getting the platform into the hands of sales professionals who regularly attend conferences and networking events. With support from AI2Market Launch and fresh funding behind them, they're eager to discover where the product can create the greatest impact.
David's advice for aspiring entrepreneurs is simple: talk to people before you build anything.
"The actual problem people are facing starts to emerge quickly when you're having real conversations," he says. "And just start, even if you think the idea is bad or you don't fully believe in yourself yet. What you learn along the way will be well worth it."
Discover how the Arthur L. Irving Entrepreneurship Centre supports entrepreneurs like Recordium.