Saint Mary’s University unveils Sobeys Inspiration Hub as flagship of innovation and entrepreneurial excellence

43,000-square-foot expansion designed to foster innovative multidisciplinary collaboration

On October 11, Saint Mary’s University celebrated the new Sobeys Inspiration Hub, a four-storey, 43,000-square-foot building dedicated to supporting entrepreneurship and innovation at the university. The Sobeys Inspiration Hub is named in recognition of a $5-million investment in the building, part of an $18-million gift from the David & Faye Sobey Foundation, The Sobey Foundation and Sobeys Inc., as well as the personal donations of Paul and Marsha Sobey, and Janis Sobey-Hames and Chris Hames, all longtime supporters of the university.

The Sobeys Inspiration hub is designed to create a natural intersection for the business, academic and student communities. Its incubators, accelerators and technology labs will provide a catalyst for innovation where students can seamlessly participate in classes, workshops, internship opportunities, seminar series, conferences and business plan competitions. The Hub is adjacent to and integrated with the Sobey School of Business, home to one of Canada’s leading Commerce programs, which has attracted business minds from around the globe.

Students work on the DSC retail robot project

The building is the new home of the David Sobey Centre for Innovation in Retailing and Services (DSC). Established through the generous support of the late David F. Sobey, the Centre focuses on cutting-edge retail research, innovation and education and will feature a mock store for testing new retail concepts and technologies, a biometric lab for neuroscience research and a digital lab for developing apps and AI solutions. Students, researchers and industry partners work together at the David Sobey Centre to lead innovation in Canada’s retail sector.

“In today’s world, we must all think differently to make great things happen; where we not only seek, but embrace, new approaches to the old way of doing things,” says Michael Medline, CEO of Empire Company Limited. “That is why we are so excited to see the Sobeys Inspiration Hub come to life. This environment is about tapping into potential, the incubation and growth of ideas, the space to challenge, take chances–and yes, even fail–and in turn, create greatness. Most importantly, it is a space where students are certain to thrive.”

A centrepiece of the Sobeys Inspiration Hub is the Arthur L. Irving Entrepreneurship Centre, supported by a $5-million gift from Arthur L. Irving, Sandra Irving DCL’10, Sarah Irving, the Arthur L. Irving Family Foundation and Irving Oil Limited. The Arthur L. Irving Entrepreneurship Centre addresses the needs of the modern student, fostering an ‘entrepreneurial mindset’ across all faculties. It features a collider space, discovery zone, digital prototyping lab, meeting spaces and a podcasting production studio. Most notably, this campus expansion arrives at a time when the university is engaging more students than ever across the region and Saint Mary’s students are consistently achieving high-level results in national entrepreneurship competitions.

“We are proud to support Saint Mary’s University in their pursuit to provide the very best in business education, instilling the values of hard work, respect and passionate commitment to community," says Arthur Irving. “We are honoured to have the Arthur L. Irving Entrepreneurship Centre as part of The Sobeys Inspiration Hub, inspiring the next generation of entrepreneurs in Atlantic Canada.”

The Sobeys Inspiration Hub is a catalyst space that energizes the connection between the Sobey Building and the Loyola Academic Building, fostering innovative multidisciplinary work, and strengthening the connectivity and engagement of Saint Mary’s University’s more than 6,600 students, professors and researchers across all faculties, including Arts, Science, Graduate Studies and Research, and the Sobey School of Business. The hub will also play a vital role in the activities of the David Sobey Centre for Excellence in Retailing and Services.

“The way students learn as well as how and where they learn is a strong consideration for us. This transformational addition to our campus is a demonstration of how we are responding to the needs of our curious, forward-thinking scholars who need the environment and resources for those natural collisions to happen–so different perspectives can come together to create innovations for the times ahead,” says Saint Mary’s University President and Chancellor, Robert Summerby-Murray.

In an early effort to spur entrepreneurship and innovation for the province, the Government of Nova Scotia made a significant contribution to this project with its funding of $11 million in 2018. The Government of Canada is contributing $8 million to support green energy and green infrastructure on campus, which includes the Sobeys Inspiration Hub. 

“The Government of Canada is proud to have contributed to the Sobeys Inspiration Hub, a space on campus that will provide programming designed to help under-represented groups, as well as supporting small business owners, those with an interest in entrepreneurship and those seeking employment services. This outstanding addition to Saint Mary’s campus will make the possibility of entrepreneurship a reality for more community members,” says Andy Fillmore, Member of Parliament for Halifax.

Innovative retail store will revolutionize how we shop

Saint Mary’s University, recognized as a top Canadian university, is teaming up with some of Canada’s most influential retail companies to create one of the foremost retail laboratories on the continent. It’s all part of the ground-breaking research at SMU’s David Sobey Centre for Innovation in Retailing and Services.

Visitors will soon become part of a living experiment designed to transform the future of shopping and reshape the retail landscape. Students and visitors to the south end of campus will walk into a deceptively simple convenience store that is actually a cutting-edge laboratory.

The retail robot is programmed to glide through stores tracking price tags, missing items and other information, which it relays to employees.

Inside, a retail robot glides through the aisles, logging items that have run low and sending messages to the stockroom. The robot is designed for large stores where it tracks inventory on shelves and assesses planogram and price compliance, explains Ramesh Venkat, Director of the David Sobey Centre. “The robot, equipped with cameras, matches price tags to the computerized lists, checks price tags for compliance for the latest discounts, spots misplaced or missing items, generates a report and sends a real-time alert to an employee.”

And if a shopper wants to take an item home? No need to look for a cashier; there isn’t one. Instead, when you exit the store your credit or debit card is charged automatically. But wait, maybe you want to try on something before purchasing? Step in front of 3D digital screen to model clothing using virtual fitting technology.

SMU researchers are building a futuristic “frictionless customer experience” without inconveniences such as line-ups and check-outs, where customer privacy and protection of information are priorities. “We don't collect any video footage or store any credit card or debit card information. We will provide best-in-class privacy and security, which will set us apart from companies that are doing computer vision in retail environments,” adds Venkat.

The David Sobey Centre for Innovation in Retailing and Services brings together university researchers and Canadian retailers to test new technologies such as artificial intelligence, augmented reality, and robotics. Vivek Sood MBA’98, Executive Vice President, Related Businesses, Empire Company Limited and Sobeys Inc., and Chair of the David Sobey Centre notes, “The retail sector is one of the main drivers of Canada’s economy and an incredibly exciting place of major innovation right now. Each time I visit campus I am eager to see the advances being made by the professors and their top research students.”

Students gain hands-on experience building tech solutions for retail

The retail store and its related labs offer SMU students unparalleled opportunities for hands-on learning and collaboration. Saint Mary’s University professors and students are building leading-edge tech from scratch: computer vision systems, augmented reality and robots.

The digital lab and mock store will allow researchers to track shoppers as they interact with digital platforms, including websites and advertisements. In the biometrics lab, graduate students will use advanced tools such as EEG (Electroencephalography), eye-tracker glasses and GSR (Galvanic Skin Response) sensors to understand customer behaviour and decision-making. Faculty and student researchers from several disciplines–marketing, psychology, information systems, engineering, and computer science all benefit.

Jason Rhinelander

Engineering Professor Jason Rhinelander, Head of Technology and Innovation for the David Sobey Centre, understands that the David Sobey Centre presents him and SMU students with a huge opportunity. “Retail has so many challenges and that is key for engineers and computer scientists. We don’t invent algorithms for the sake of it. We need problems to solve.”

“We can benefit small and medium-sized Atlantic Canadian companies recovering from the pandemic and battling stressors like inflation. By placing their products in our store which acts as a ‘living lab,’ we can provide data about how customers feel about their packaging, service and overall quality. We can also test the retail environment for accessibility: lighting levels, noise levels, and colour schemes.”

Watch: Jason Rhinelander loves solving problems with technology

Vinod Bachhao

Vinod Bachhao came to SMU as a Master’s student in 2015, graduated to PhD studies and is now the university’s first AI engineer. “I could have gone to Toronto, but I love Halifax and the environment here. I grabbed the opportunity to work on the SMU robot and state-of-the-art AI and computer vision. There is nothing better than this.”

The labs, mock store and the cashier-less store all provide the infrastructure for exploring new ideas and innovations that can shape the future of Canadian retail. “The purpose of the David Sobey Centre is to develop and share innovations, expertise and skills that help build a vibrant retail sector–domestically and globally. This new infrastructure and the collaboration between researchers, retailers and technology companies vitally enable us to achieve that vision. It's really exciting,” says Venkat.

Meet the new face of retail: the Saint Mary's retail robot

L-R, Mohammad Rahimipour MSc in Applied Science; Professor Adel Merabet; Lucas Orychock first-year Diploma of Engineering; Uzair Tahir MSc in Applied Science; Abhishek Vijayakumar Latha MSc in Computing and Data Analytics; Francis Kuzhippallil MSc Computing and Data Analytics.

Students are arriving to Saint Mary’s University from Nova Scotia and around the world to create the next generation of robots.

Uzair Tahir

“It was a very big decision to leave my country, my family, come to Canada and start from zero,” says Uzair Tahir, a Master of Science in Applied Science student who left Pakistan to join the team in Dr. Adel Merabet’s lab on the third floor of the McNally Building. Only three months into his studies, he is enhancing his skills in computer vision and machine learning and can see a bright future. “My work here leads to a career in robotics and I see the potential for commercial application.”

The Saint Mary’s robot is the brainchild of the university’s David Sobey Centre for Innovation in Retailing and Services. The robot is just one of several technology-based innovations currently being pioneered at the Centre, all designed to transform our everyday shopping experience. The robot will certainly free up retail employees from humdrum tasks, but that is only the beginning. The real advantage is its ability to capture voluminous data about customers’ buying habits, which can lead to greater efficiency in inventory management and eventually enable retailers to anticipate shopper demands. Combine the robot with machine learning and AI, as the Saint Mary’s team is doing, and we are entering the Fourth Industrial Revolution which will transform how we work, conduct business and how we shop for goods and services.

Does this mean robots will commandeer grocery aisles or replace humans at your favourite big box store? No, but robots are finding their niche by enabling better data capture before and after point of sale, allowing managers to respond more quickly to customer demands for everything from potato chips to batteries.

Students work together on the retail robot in Professor Merabet’s lab

Francis Kuzhippallil and Abhishek Vijayakumar Latha, both current students in the Master of Science in Computing and Data Analytics program, see the project as a great gain for their future careers. They contributed to the development of algorithms and codes that enable the robot to take photos of products on store shelves and transmit the information without overlap or duplication, a key factor in planogram compliance, which lets retailers know exactly which products have been moved or purchased and when to restock.

“I want to be one step ahead and this project gives me that opportunity,” says Latha. For Francis Kuzhippallil, the project has boosted his portfolio. “Interviewers and colleagues are always interested to know more about this project. I am honoured to have a role.”

Francis Kuzhippallil

Abhishek Vijayakumar Latha

Mohammad Rahimipour, who is in the Master of Science in Applied Science program, came to Saint Mary’s from Iran in 2022. “My experience here has been amazing,” says Rahimipour. “Saint Mary’s University is very multi-cultural. The environment is collaborative; students know their input is valued and the professors support us.”

Mohammad Rahimipour

Rahimipour is the team leader—he has led the construction of version 3, a robot that is autonomous and able to operate without a human controller. New cameras allow it to take accurate photos at a greater distance, all advantages for a machine that will need to navigate around bargain shoppers or avoid a ‘cleanup on aisle two.’

“I have made a lot of changes to the robot. I see my progress every day as the robot performs and the project improves. I can’t wait to try out the robot in a real store. That’s the next step,” says Rahimipour.

Lucas Orychock

Entering his second year in Engineering at Saint Mary’s, Lucas Orychock from Bedford, Nova Scotia, knows it is unusual for an undergraduate student to gain this type of first-hand experience. During his summer work with Dr. Merabet’s team, he had the opportunity to learn how to use sophisticated tools to capture photos from high-quality cameras. “Achieving this level of exposure to hands-on research is motivating. There is a place for everybody’s input.”

For Professor Adel Merabet, the collaboration with the David Sobey Centre for Innovation in Retailing and Services and the participation of many students from programs such as Engineering, the Master of Science in Applied Science and Computing and Data Analytics, is the perfect example of a project that is interdisciplinary, combining the talents of many researchers and pragmatic, demonstrating real-world application and commercial potential.