In celebration of International Women’s Month, the Arthur L. Irving Entrepreneurship Centre brought together students and founders for an Innovation Sprint featuring FemXchange, a growing platform designed to help female+ individuals share skills, build connections and support one another.
The sprint welcomed 14 students from Saint Mary’s University, Dalhousie University and Mount Saint Vincent University, all tasked with tackling a real challenge: how FemXchange can grow sustainably through partnerships while continuing to engage the right members and stakeholders. The opportunity came at the perfect moment, as conversations are already underway to deepen collaboration between FemXchange and the Centre, particularly in ways that could better connect students, alumni and existing programming.
“I was blown away by the bright, diverse minds in the room,” said FemXchange Founder Caroline Mastropaolo. “As a solo founder, having such a range of fresh, objective perspectives is incredibly valuable. I’m excited to hit the ground running with all these new ideas.”
Not only were students solving for business growth, but they were doing so for a platform rooted in empowerment and access. As a bonus, all female participants received one year of free access to FemXchange, turning the experience into something that extends well beyond the classroom.
The solutions presented reflected both creativity and strategic thinking. First place went to Saint Mary’s University arts student, Stuti Sandhu, who proposed partnerships with university alumni offices, venture capital firms and small business insurance companies. Her idea also highlighted an important social impact angle, suggesting the platform could support survivors of domestic violence and economic abuse by promoting financial independence.
Second place was awarded to commerce student Isabella Scuse and science student Abdinasir Ali, both from Saint Mary’s University, who developed a multi-partnership approach. Their strategy included collaborations with Etsy to support DIY entrepreneurs, Credly for certifications, Shopify for scaling businesses and RBC for funding and financial literacy.
Third place went to Saint Mary’s MBA students Laura Thompson, Benjamin Broadbent and Noah Zelin-Opps. Their plan focused on partnerships with universities, professional organizations and platforms like PrestaShop, alongside a detailed activation strategy that included chatbot integration and a WhatsApp ecosystem.
Overall, the Innovation Sprint highlighted what’s possible when the right people, purpose and timing come together.
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