Access Ability entrepreneurs come together to celebrate and connect

Will Brewer, Halifax’s official town crier and owner of Planet 21, opened the Access Ability event

Michael Sanderson, Director of the Arthur L. Irving Entrepreneurship Centre

Molly Morgan, Project Manager with the Arthur L. Irving Entrepreneurship Centre

A town crier’s bell isn’t a typical way to start an event at the Arthur L. Irving Entrepreneurship Centre, but that’s how the Access Ability Entrepreneurship Celebration Event kicked off at Saint Mary's University last month. Will Brewer, owner of Planet*21, opened the afternoon in full town crier fashion, setting a light and welcoming tone for a gathering that was long overdue. 

The event brought together entrepreneurs who participated in the Access Ability Entrepreneurship Program. For many, it was the first time meeting in person since 2023, when the program ran in a fully virtual format, making the in-person gathering significant. 

The purpose of the event was simple: recognize progress. Entrepreneurs showcased their businesses, connected with mentors and community partners and watched promotional videos featuring participants and their work. Spring rolls were served by KevEthels, an entrepreneur from the program, adding a practical example of how participants continue to build and grow their ventures. 

The room included family members, friends, speakers, mentors, videographers and community supporters. The mix reflected what the program is designed to do: create space for entrepreneurs with disabilities to develop their ideas while building strong networks around them. 

Dayle Eshelby, a 2026 Speaker Series participant, shared afterward, “It meant so much to people to see the possibilities in that room. The energy was almost palpable. I am certain it will remain strong and be a boost for everyone.” She added that because of the program, she feels she is on the cusp of changing her life. 

Alumni and speakers shared similar feedback. Ghazal Afrahi, a participant of the 2024 cohort, noted how valuable it was to reconnect in person. Speaker Pranay Malusare thanked organizers and emphasized that the entrepreneurs themselves are the driving force behind the Centre. 

More than a celebration, the event marked a return to in-person community and reinforced the Centre’s commitment to inclusive entrepreneurship, not just in theory, but in practice. 

Learn more about Access Ability Entrepreneurship.

Students help shape the future of a growing food initiative

Seventeen students from Saint Mary’s University, Dalhousie University and Mount Saint Vincent University worked with The Wave Placemaking for a hands-on Innovation Sprint at the Arthur L. Irving Entrepreneurship Centre rooted in food, culture and community impact. Known as a living lab for creative placemaking, The Wave Placemaking supports newcomer-owned and underrepresented businesses by transforming everyday community gaps like an empty restaurant, an underused courtyard, a chef without visibility, into opportunities for experimentation and growth.

During the session, Richard Yang and founder Joyce Liu shared the story behind The Wave Placemaking and how signature initiatives like Taste Asia, mobile food carts and school-based food education programs came to life. Students were invited to dig into three real challenges: offering solutions such as scaling Taste Asia across multiple cities, strengthening a community-focused recipe book, and refining the structure and user experience of a catering platform.

“The Innovation Sprint has been incredibly valuable for us as both a business and a nonprofit,” says Richard Yang, Manager of The Wave Placemaking. “The students brought fresh perspectives and strong ideas focused on helping us grow. It pushed us to think beyond our usual way of running events.”

Students gained an understanding of what goes into event planning, partnerships, operations and financial realities from a small but ambitious organization. They were also offered early-call opportunities for paid and volunteer roles with Taste Asia and promised credit if their ideas were implemented, making the work feel tangible and meaningful.

Saint Mary’s students earned first place

The first-place team, Saint Mary’s students Ifeanyichukwu Justin, Siyuan Xu and Modou Ceesay, focused on the community-centred recipe book. Their concept emphasized storytelling, highlighting each chef’s roots and cultural background. They developed a demo website and digital archive, proposing both online access and physical copies sold at The Wave Placemaking events to support fundraising.

Second place went to Mo Li from Dalhousie and Daniella Akpoguma from Saint Mary’s, who presented a highly practical production strategy. They suggested leveraging existing Wave initiatives to bridge cultural knowledge gaps, using the founder’s photo studio for professional visuals and distributing the book through the Kitchen on Wheels program.

The third-place team, Saint Mary’s students Mannat Gogia, Dwiesha Swann and Martino Elias, introduced “One Ingredient, Many Homes,” a concept celebrating a shared ingredient across Pan-Asian cuisines to build connection and belonging.

Second-place team

Third-place team

With $1,000 in prize funding awarded across the top three teams, the event highlighted how collaboration between students and community organizations can spark creative ideas with real-world impact.

Turning a passion for design into a growing local business

Brayden White showcases his products

For Brayden White, BW Works didn’t start as a big, polished business idea. It started with a simple interest in designing and making products that people would actually use.

A fourth-year student at Saint Mary’s University studying Entrepreneurship and Global Business Management, Brayden is originally from Windsor Junction, Nova Scotia. He launched BW Works out of a genuine interest in creating custom pieces that reflect a team’s, organization’s or business’s identity. What began as an idea has grown into a locally based keychain business that designs and manufactures its products right here in Nova Scotia.

One of the biggest moments for Brayden was seeing his keychains available at the Saint Mary’s Bookstore. Having something he designed and produced on shelves in his own university community felt significant. It was a reminder that the long hours of designing, testing and refining were worth it.

Brayden’s journey has also been shaped by his involvement in the Access Ability Entrepreneurship Incubator through the Arthur L. Irving Entrepreneurship Centre. The program supports individuals who self-identify as living with a disability and are interested in starting a business, offering guidance, knowledge and practical resources. Through Access Ability, he was able to further develop BW Works, gain clarity on his goals and build confidence in his ability to grow the company.

BW Works keychains are available at the SMU Bookstore

At its core, BW Works is about creating custom products that feel personal. Brayden takes pride in being able to design and manufacture locally, and he is intentional about the quality of each order. The support from his community has played a major role in the business’s growth so far.

Looking ahead, White hopes to continue expanding BW Works and partnering with more local organizations, teams and businesses across Nova Scotia.

To explore BW Works’ custom designs or start creating something of your own, reach out to Brayden via Instagram or Facebook and see how he can help bring your idea to life.

Enactus Saint Mary’s earns regional titles at 2026 Atlantic Exposition

Enactus Saint Mary’s the 2026 Atlantic Regional Exposition

Enactus Saint Mary’s secured finishes in all four categories at the 2026 Enactus Canada Atlantic Regional Exposition this past Friday:

• Innovation and Impact Challenge - 1st place

• TD Entrepreneurship Challenge - 1st place

• Canadian Tire Environmental Sustainability Challenge - 2nd place

• Desjardins Community Empowerment Challenge - 3rd place

These results reflect the team's ongoing commitment to addressing social and environmental issues through sustainable business models.

Innovation and Impact

The Innovation and Impact Challenge, supported by Enactus Alumni, recognized the development of Alaagi. Now in its second year, the project was noted for its practical approach to sustainability challenges. The judges highlighted the team's ability to refine the project’s technical application while maintaining its core mission of environmental impact.

Community Entrepreneurship

The presentation for the TD Entrepreneurship Challenge focused on the entrepreneurial empowerment of two projects: Square Roots and Gluten Free Living.  The team provided 47 local entrepreneurs with the specific tools, skills and knowledge required to manage and grow their own community-based ventures.

Environmental Sustainability

In the Canadian Tire Environmental Sustainability Challenge, the judges reviewed the progress of the teams’ most established initiative, Square Roots. This project continues to provide affordable produce to communities across 28 locations in Nova Scotia by managing surplus food supplies.

Community Empowerment

Finally, the team earned third in the Desjardins Community Empowerment Challenge with two distinct models:

• Being There: A preventive-care model using clinical screening and weekly check-ins to help older adults maintain independence at home.

• Options Online: A flexible digital program empowering youth facing employment barriers to build the skills and confidence necessary for the modern workforce.

Next Steps: National Exposition

Following the regional wins, Enactus Saint Mary’s will advance to the Enactus Canada National Exposition held in Montreal, Quebec, from May 6-8, 2026. The team will participate in three competitions, including the defence of their current national title.

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Related:

Enactus Saint Mary’s are the 2025 World Cup Champions

The Arena 2026: Watch 64 student entrepreneurs compete on one national stage this March

The Arthur L. Irving Entrepreneurship Centre is set to welcome 64 ambitious students from across the country to The Arena, where they will compete for a total of $17,000 in prize funding. Inspired by the high-energy, bracket-style format of March Madness, this head-to-head pitch competition challenges students to present their ventures to panels of experienced judges in a fast-paced, knockout-style tournament. 

Now in its sixth year, The Arena has built a strong national profile, drawing applications from 41 post-secondary institutions across Canada. Participating schools include McMaster University, University of Waterloo, University of Calgary and institutions throughout Atlantic Canada.  

“The Arena brings unmatched energy to student entrepreneurship,” says Michael Sanderson, Director of the Arthur L. Irving Entrepreneurship Centre. “It’s a powerful platform for emerging founders to refine their ideas, gain real-time feedback from industry leaders and compete for prize money to accelerate their ventures.” 

This year, four Saint Mary’s University students from the Sobey School of Business will compete in The Arena: Simone Boudreau, founder of CycleStrong; Ramon Stultz, founder of MazeMonk; Philip Bou Khalil, founder of Helprr; and Conrad Scotchburn, founder of Blyyss.  

The national champion will take home the $10,000 prize. The runner-up will receive $5,000, and third- and fourth-place finalists will each earn $1,000. The Arthur L. Irving Entrepreneurship Centre gratefully acknowledges Metronomics as The Arena’s prize sponsor. Founded by Saint Mary’s University alumna Shannon Byrne Susko BComm’89 BSc’92, Metronomics reflects a legacy of entrepreneurial leadership and innovation. 

The 2026 competition runs entirely online from March 3 to April 2 and unfolds over six rounds: 

• Round One: March 3–12 

• Round Two: March 16–19 

• Round Three: March 23–24 

• Quarter Finals: March 27 

• Semi Finals: March 31 

• Finals: April 2 

Members of the Saint Mary’s University community and supporters from across Canada are encouraged to follow us on Facebook, YouTube and LinkedIn to receive notifications when we go live!  

Visit here for details on all 64 competitors and the dates and times for each round of competition. 

Students collaborate with ADDvocacy to strengthen support for neurodivergent communities

Students from universities across Atlantic Canada participated in the online Innovation Sprint

ADDvocacy began with a personal turning point. In 2009, NSCC Truro alum Keith Gelhorn received a series of late diagnoses of ADHD, anxiety, depression, dysgraphia, dyscalculia and challenges with processing and executive functioning. This reshaped how he understood both his past and his future. Just a few years later, in 2012, he founded ADDvocacy to ensure others navigating similar experiences would not have to do so alone.

Keith’s story became the foundation for a recent Innovation Sprint hosted by the Arthur L. Irving Entrepreneurship Centre and NSCC Entrepreneurship. It brought together 19 students from Memorial University, University of Prince Edward Island, Mount Saint Vincent University, Dalhousie University and Saint Mary’s University. Working alongside ADDvocacy, students were challenged to explore practical, forward-thinking ways to strengthen supports for neurodivergent individuals at a time when many services are facing growing demand and tightening resources.

Students approached the opportunity with enthusiasm and a clear sense of purpose. Ideas ranged from forming partnerships with large corporations and leveraging Lifestyle Spending Accounts to reduce financial barriers for young professionals, to integrating AI tools that could streamline administrative work, automate intake and check-ins and improve billing efficiency. Other teams focused on sustainable growth, proposing tiered revenue models, refined marketing strategies, student co-op engagement across campuses and detailed roadmaps outlining achievable goals over the next one, two and three years.

“The Innovation Sprint was an incredible four hours,” said Keith Gelhorn, founder of ADDvocacy. “I gained insights I hadn’t considered in my business and really valued the students’ ideas and perspectives. I’d highly recommend it to any entrepreneur, at any stage; it’s a powerful way to see your business through fresh eyes.”

Top teams were recognized for their contributions. First place and a $1,000 prize went to Saint Mary’s students Hazzaa Sujeer and Chloe Pobjoy-Ridolfo. Second place, earning $700, was awarded to Umit Kaan Oran from Mount Saint Vincent University, Martino Elias from Saint Mary’s University and Erick Batista from Memorial University. Third place and $300 went to Dalhousie students Prabhath Sundarapalli, Hinesh Patel and Benison Amirvin.

While the sprint marked a single moment in time, its impact extends further. For students, it demonstrated how classroom learning can translate into tangible, community-driven outcomes. For ADDvocacy, it offered fresh insight and momentum shaped by the next generation of problem-solvers.

If you’re interested in being part of a future Innovation Sprint, click here.

Meet the advisors behind the World Cup winning Enactus Saint Mary’s team

From left to right: Meredith Drost BComm’19 MTEI’25, Leslie Arsenault BComm’19, Jason Turner, Michael Sanderson MBA’08 and Brennan Daley BSc’16 

Behind the Enactus Saint Mary’s World Cup-winning team is a group of advisors who have quietly shaped generations of student leaders. Through mentorship, guidance and a shared belief in learning by doing, they help students turn ideas into meaningful action, often in ways that extend far beyond campus. 

Enactus Saint Mary’s at the 2025 World Cup in Thailand

Enactus Saint Mary’s is a student-led organization, supported by the Arthur L. Irving Entrepreneurship Centre at Saint Mary’s University. Through entrepreneurship and innovation, students create meaningful social, environmental and economic impact. From early-stage ideas to ventures generating hundreds of thousands of dollars in revenue, the program gives students a platform to apply what they’re learning beyond the classroom, building real businesses and addressing the 17 Sustainable Development Goals (SDGs), a journey that led to them winning the World Cup in Bangkok, Thailand, in 2025. 

For Michael Sanderson MBA’08, who has been involved since 2003, Enactus Saint Mary’s has always been about leadership development. As one of the earliest advisors, he remembers when the team was just 11 students dreaming about how big Enactus could become. From taking the team to watch the World Cup in Toronto, Ontario, in 2005 to experiencing the monumental Saint Mary’s World Cup win, Michael has seen firsthand how confidence, presentation skills and belief can change the trajectory of a student’s life. 

That long-term growth is something Jason Turner, an advisor since 2007, holds especially close. He recalls the team placing in the top four at the National Exposition for the first time. This moment felt like a turning point for Enactus Saint Mary’s. Even more meaningful, he says, is seeing former students like Brennan, Meredith and Leslie step into advisory roles, a full-circle moment that reflects the strength of the Enactus community.  

Brennan Daley BSc’16, an advisor since 2016, is one of those alumni. Brennan helps ensure students have what they need to succeed. While he jokes about the travel opportunities, what truly keeps him coming back is watching students grow, mature and step confidently into their careers—a journey he understands deeply, having met his wife through Enactus. 

Leslie Arsenault BComm’19, an advisor since 2019, began her Enactus journey serving as a project manager for a program that helped neurodiverse entrepreneurs create business plans. She also travelled to Asembo, Kenya, to deliver entrepreneurship training and initiatives. For Leslie, Enactus was a place where academic achievements and community could intersect. She learned how to apply classroom learning in ways that could make a positive impact on the community. Today, she continues advising to be part of that same journey for the next generation of leaders. 

Meredith Drost BComm’19 MTEI’25, an advisor since 2023, was drawn to Enactus when she saw the impact it made on communities and students alike. After joining her first Enactus meeting, she knew she had found a group of people committed to creating real change. For the same reason, she now gives her time as an advisor, a commitment that earned her the John Dobson Fellow of the Year 2025 award from Enactus Canada for her dedication to advancing entrepreneurial learning and student success. 

Together, these advisors foster an environment where students from business, science, arts and beyond can grow into leaders, build impactful ventures and give back to their communities, all while addressing global challenges in meaningful ways. 

Learn more about Enactus Saint Mary’s

From Pugwash to the World Cup stage: BComm student champions community, entrepreneurship and global impact

BComm student Olivian Sanderson presents at the Enactus World Cup stage in Bangkok, Thailand

Olivian Sanderson grew up in Pugwash, Nova Scotia—a rural, picturesque fishing village with approximately 800 full-time residents. In just a few short years since coming to Saint Mary’s, she’s had the chance to travel the world and make a meaningful impact in the community through her involvement with Enactus Saint Mary’s and the Arthur L. Irving Entrepreneurship Centre.

Growing up, Olivian learned from her parents the importance of hard work, community and seizing opportunities. She made an impression during her high school years as Chair of the Cumberland County Youth Council, Student Council President, Ambassador for the Nova Scotia International Student Program and recipient of the Lieutenant Governor of Nova Scotia Award (2022) and Governor General’s Academic Medal of Canada (2023).

When considering universities, Olivian knew she wanted to experience city life and find a program that would allow her to pursue her passion for business and community building. Knowing its reputation as one of Canada’s best business schools, she applied to the Sobey School of Business at Saint Mary’s.

She was the successful recipient of a Sobey National Innovator Scholarship, including on her application: “Looking to the future, I have big dreams and aspirations. I am passionate about understanding how the economy works and plan to use my skills to be involved in projects that support the community, as it has provided so much for me. I want to make the best world for myself and the people around me.”

Now a third-year accounting and management student, she’s made great strides toward her goals as the Co-Founder of the Sociable start-up and presenter for the global award-winning Enactus team.

Launching Sociable

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Despite being very involved in high school, Olivian found the first few weeks of university difficult and lonely. Determined to find her place at Saint Mary’s, she dove headfirst into everything – trying out multiple societies and volunteering. Ultimately, it was Enactus and the Arthur L. Irving Entrepreneurship Centre where she found her place among people who shared her passion for big dreams and doing business for good.

During a session with Enactus Saint Mary’s, the idea for the Sociable start-up was formed. Sociable is an online community platform that helps students connect, get peer support and gain access to campus events. It builds student engagement, boosting student retention, wellness and success. Olivian and co-founder of Sociable, Jason Phonchareon BSc’25, developed the start-up to address student loneliness and mental health concerns, something they both experienced.

In 2024, Sociable won the Dream Chaser Change Maker (DCCM) Foundation Social Impact Award, which included a $10,000 prize to support business development – bringing Olivian one step closer to making a positive impact on students’ lives.  

Seeing the world with Enactus

In 2024, Enactus Saint Mary’s won the National Enactus Championship for the first time. As a member of the presentation team, Olivian had the opportunity to travel to Astana, Kazakhstan, to represent Canada in the World Cup competition. While they didn’t win in Kazakhstan, it was an incredible learning experience for Olivian and her teammates.

In 2025, during Olivian’s second year as presentation team captain, the Saint Mary’s team earned their second National Championship win. This time, they travelled to Bangkok, Thailand, to compete against 28 of the best teams from around the world in the Enactus World Championship.

The team worked around the clock on their presentation about two student-run social enterprises—Alaagi and Square Roots—practicing, editing and preparing to answer questions. Olivian applied her work ethic and passion to the Enactus presentation, sharing the inspiring work being done by students at Saint Mary’s. Facing finalists from Zimbabwe, Tunisia and Germany, their presentation wowed the judges, and the team was crowned Enactus World Champion – the first world title for Saint Mary’s University.

Olivian on stage at the Enactus World Cup in Thailand

Enactus Saint Mary’s celebrates winning the World Cup

Reflecting on her first two years at Saint Mary’s, Olivian sometimes shakes her head at how much she has experienced. Her advice to new students: get as involved as you can.

“Classes are great, but you will have life-changing experiences in extra-curricular activities. The mentorship, the soft skills, and the network – so very valuable. It’s thanks to those experiences that I’ve been able to see the world.”

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Opportunities at the Arthur L. Irving Entrepreneurship Centre are open to all Saint Mary’s students – check out their programs and events here.

Access Ability: Making entrepreneurship accessible for 25 years

Michael Sanderson, Director, Arthur L. Irving Entrepreneurship Centre (the Centre), was born with a neurological disorder that left him with significant physical limitations. He learned early on that to overcome his limitations, he would need to adapt and innovate. While his peers were doing physical part-time jobs to earn money, Michael built jobs around his capabilities and thrived. And, a lifelong entrepreneur was born.

Years later, Sanderson’s own formative experience inspired him to develop Access Ability – a program that supports individuals who self-identify as living with a disability. The program offers individuals a chance to establish entrepreneurship as a viable and sustainable career. Now, in its seventeenth year, Access Ability provides a business incubator and a speaker series that deliver the guidance, knowledge, and resources entrepreneurs need to thrive. Since day one, the program has been led by the Centre, and since 2013, it has been funded by the Government of Canada’s Opportunities Fund for Persons with Disabilities.

“In Access Ability, we use entrepreneurship and innovation as a vehicle to empower change and build confidence,” says Michael.

Since its inception, Access Ability has transformed into a province-wide initiative reaching communities in every corner of Nova Scotia, from Yarmouth to Port Hawkesbury. In the past three years alone, Access Ability has made local entrepreneurship more inclusive by supporting ninety-nine participants. These individuals have launched and developed 40 businesses that reflect their strengths, backgrounds, and lived experiences. From food products to professional services, from visual arts to digital design, the businesses are as diverse as the entrepreneurs behind them. These businesses continue to operate today, contributing to a more inclusive and dynamic local economy.

The Honourable Patty Hajdu, Minister of Jobs and Families and Minister responsible for the Federal Economic Development Agency for Northern Ontario, is not surprised: “Creating a stronger, inclusive, and barrier-free Canada is not just the right thing to do; it's ensuring everyone can reach their full potential. Access Ability is exactly the kind of program the Opportunities Fund is designed to support; we're creating opportunities, removing barriers, and making sure no one is left behind. Together, we are building Canada strong."

Molly Morgan, Access Ability Project Manager, says that witnessing the growth of these entrepreneurs is the motivation that keeps this project going. “From my experience, this program works because we meet these entrepreneurs where they are. It provides an opportunity for individuals who have been historically underrepresented in entrepreneurship to be part of a supportive community and be given dedicated time and space to grow their businesses.”

Entrepreneur Melissa Laverdure’s Access Ability journey offers a clear example of the program’s impact.

Melissa Laverdure

Melissa, an experienced researcher with a global network of archival contacts, owns and operates a research and archive production business that specializes in locating rare and meaningful footage from around the world. The service identifies, sources and licenses the exact material a client requires, providing expert guidance and access to unique visual content.

“In a world that often says, ‘sink or swim,’ this program reminds us you do not have to do it alone,” says Melissa, “Access Ability empowers entrepreneurs to grow their businesses while honouring their unique paths. This program teaches you how to learn what you need, how to be confident swimming with assistance and how to feel valuable along that journey.”

Melissa’s story is just one of the many entrepreneurial success stories from the Access Ability program. For seventeen years, the Centre has continued to demonstrate what can be achieved when individuals are supported, valued and given the space to explore their potential.  The impact of the Access Ability program is reflected in every business launched, every milestone reached and every entrepreneur empowered. Access Ability embodies the Centre’s commitment to ensure that inclusive entrepreneurship is not an exception, but a standard in Nova Scotia.  

Visit Access Ability to learn more and how to get involved.

Students put their skills to work over holiday break

Students from across Atlantic Canada participated in the Clarivue Holiday Challenge

While many students were unplugging for winter break, 17 students across Atlantic Canada were doing the opposite. From mid-December 2025 to early January 2026, students came together virtually for the Clarivue Holiday Challenge, a one-month experiential placement hosted through Experience Ventures, in collaboration with the Arthur L. Irving Entrepreneurship Centre.

The challenge paired students with Clarivue, a business that helps students build interview confidence and readiness. Acting as consultants, students worked to address three key business areas: pricing strategy, first impressions and market positioning. It was a full-circle experience, with students applying entrepreneurial skills to improve a platform built to support their own career success.

Designed as a Holiday Challenge, the program offered students a chance to gain real-world experience outside the traditional classroom during a time when many experiential opportunities pause. Working entirely online, teams collaborated across provinces, disciplines and institutions, bringing different perspectives to each problem.

Participants represented six post-secondary institutions: Saint Mary’s University, University of New Brunswick, New Brunswick Community College, College of the North Atlantic, Memorial University and the University of Prince Edward Island. This mix of academic backgrounds strengthened the quality of ideas and solutions presented to Clarivue.

For many, the experience was both challenging and rewarding. “The challenge was an engaging and motivating experience,” said Eman Alhamd, a student from NBCC. “It pushed me to think differently and work efficiently as part of a team. I’m grateful for the opportunity and the skills I gained.”

Courtney Dingle, Co-president of the World-winning Enactus Saint Mary’s team, also reflected on the impact of the program. “Being part of the Experience Ventures Holiday Challenge allowed me to apply classroom learning to a real company focused on student success. Collaborating with students from different universities strengthened our ideas and pushed us to think creatively. I’m grateful for the chance to contribute to a company like Clarivue.”

Learn more about the programs available to students through the Arthur L. Irving Entrepreneurship Centre.

The Arena 2026—Canada’s premier national pitch competition for student entrepreneurs—now open for applications!

Applications are now open for The Arena 2026, with a chance to compete for the $10,000 grand prize.  

Hosted by the Arthur L. Irving Entrepreneurship Centre at Saint Mary’s University, The Arena returns for its sixth year, bringing together 64 student entrepreneurs from across Canada for a fast-paced, high-energy pitch competition. Participants go head-to-head for the title of National Champion, with prizes awarded to the top four competitors. The winner will take home $10,000, second place will receive $5,000 and third- and fourth-place finishers will each earn $1,000. All prize money is awarded to support the student’s idea or business. 

Inspired by the NCAA March Madness tournament, The Arena takes place in a bracket-style format throughout March. Selected students compete in live, head-to-head pitch matchups, advancing round by round as judges make real-time decisions. Throughout the competition, participants receive coaching and mentorship to help refine their pitches and strengthen their ventures. All matchups are held online and live-streamed, allowing audiences across the country to tune in. 

“The Arena pushes students to think on their feet and clearly communicate their ideas,” says Michael Sanderson, Director of the Arthur L. Irving Entrepreneurship Centre. “It’s exciting to watch their confidence grow as their ideas start to take shape in a real competitive environment.” 

To be eligible, applicants must be current undergraduate, graduate or PhD students or recent alumni (within one year of graduation) from a recognized Canadian post-secondary institution. Participants must own or co-own a business idea that has generated no more than $10,000 in annual revenue and has received no more than $10,000 in external funding or investment. 

The Arena is proudly sponsored by Metronomics, a business growth system founded in 1995 by CEO Shannon Susko BComm’89 BSc’92. Metronomics helps leadership teams build clarity, alignment and momentum to drive sustainable growth. Susko has been widely recognized for her leadership, including being named one of Canada’s Top 100 Most Powerful Women multiple times and receiving the Universal Women’s Network Game Changer Award. 

People are encouraged to follow the competition live via the Centre’s Facebook and LinkedIn channels. For more information, please contact Fatima Zohora at fatima.zohora@smu.ca. 

Learn more about The Arena and apply today. 

Turning a diagnosis into impact: How Emma McGill is building community through Gluten Free Living

Emma McGill presents at a JA Nova Scotia event

Emma McGill sits comfortably between two worlds, science and entrepreneurship. An astrophysics and anthropology student, Emma is also the founder of Gluten Free Living. With support from the Arthur L. Irving Entrepreneurship Centre, the growing initiative focuses on supporting people with celiac disease and gluten intolerance.

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Emma’s journey into entrepreneurship began long before she ever thought of starting a business. At 12 years old, she was diagnosed with celiac disease, a moment that quickly reshaped everyday life for her and her family. Suddenly, grocery shopping became expensive and time-consuming, with gluten-free alternatives costing significantly more and often falling short in quality.

“I was told by my doctor that celiac disease was one of the easiest illnesses to live with because you just have to change your diet,” Emma recalls. “But that doesn’t mean it’s easy.”

As she grew older, Emma became more aware of how isolating the condition could be. Eating out with friends, attending work events or finding reliable information often came with stress and uncertainty. What stood out most was the lack of accessible, centralized support for people navigating similar experiences.

This gap is what inspired Gluten Free Living, with the platform currently growing through community events and social channels. It aims to create safe spaces where people can connect, share information and find trusted gluten-free options. In the long term, Emma envisions Gluten Free Living as a fully developed app that brings together verified health information, restaurant resources and practical financial tools, including an AI-powered assistant to help users navigate Canada’s complex celiac-related tax credits.

“The cost of gluten-free food can be two to five times higher than regular food,” Emma says. “I wanted to build something that helps people not only protect their health, but also manage the financial reality that comes with it.”

While entrepreneurship might seem far from astrophysics, Emma sees more overlap than expected. Skills such as problem-solving, communication, teamwork and proposal writing transfer easily between the lab and the business world. Her involvement with Enactus Saint Mary’s has further strengthened those skills, connecting her with a community of students who are driven to create a meaningful impact.

That sense of momentum has only grown following Enactus Saint Mary’s recent World Cup win in Bangkok, Thailand, which Emma believes has energized the broader entrepreneurial community both on campus and beyond. “There’s this excitement now,” she says. “People feel encouraged to build things that matter.”

For Emma, Gluten Free Living is about more than food. It’s about visibility, connection and reminding people that they’re not alone.

“You shouldn’t have to struggle quietly just because something is labelled as ‘manageable,’” she says. “Community makes a difference.”

Interested in learning more about how entrepreneurship can blend with other areas of study? Explore programs and events here.

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Watch Emma’s interview on CTV News