Entrepreneurship

Students compete to win $10,000 with innovative ideas

The Innovation Cup, a 10-week experiential learning program, was launched at the Arthur L. Irving Entrepreneurship Centre this fall. Thirty Saint Mary’s students from the faculties of Arts, Commerce and Science competed for a grand prize consisting of $10,000 to develop their start-up idea and a summer job opportunity. Through the weekly events, the participating students connected with industry experts to increase their business understanding, skills and network. 

After several elimination rounds, four teams made it to the semi-finals on December 8:

  • GalPal, a safety-enhancing mobile application that empowers women to stay alert and stay safe;

  • SeaCycle, a water filtration system designed to remove plastic waste, ranging from water bottles to microplastics, using a multistage gravity filter, while also providing automated water quality reports;

  • CareETA, a comprehensive digital platform revolutionizing healthcare by providing real-time insights for waiting room well-being;

  • Plastarch Packaging, a bioplastic alternative made from set-to-be-wasted root vegetables, solves the need for environmentally friendly cutlery and food packaging.

The semi-finals saw these teams give their best pitches to the panel of judges, who did not hold back with their questions and feedback. Following a 15–minute discussion, the judges decided that GalPal and Plastarch Packaging would move to the finals.

The finals, also on December 8, were energetic and both teams had improved pitches to present to the panel. With two unique and fascinating business ideas, the judges and the audience had a tough time choosing the winner.

Ultimately, the winner of the first Innovation Cup was Plastarch Packaging, with a team comprised of Madeline Bristol, Susan MacInnis and Mya MacDonald. The team had a compelling pitch, backed by the numbers and validation, paired with the team’s passion for developing sustainable solutions.

The Innovation Cup will be back next fall for all the young entrepreneurs to pitch their innovative business ideas!

Student launches Black haircare and beauty supply vending machine on campus

Queen-Esther Okundonor, a fourth-year Marketing and Finance student from Nigeria, has a passion for helping people. This passion led her to launch her new business, QTress Beauty Supplies, a vending machine located in the Loyola Academic Building on campus. QTress Beauty Supplies aims to provide convenient and easy access to hair and beauty care products for the diverse student body at Saint Mary’s University and Halifax at large. 

Before opening in October, Queen-Esther had spent three years thinking about starting her own beauty supply business after learning about other vending businesses. At first, she was hesitant to make business plans while balancing her schoolwork and tuition payments, but she decided to give it a try.

Although Queen-Esther faced some ups and downs throughout the journey of planning and envisioning her business idea, she did not give up on her project. Instead, she worked harder. She learned to pivot when things did not work out. To Queen-Esther, the whole process was worth it because she was able to meet many supporters and gain a community.

This fall, friends, students, staff and faculty, including Saint Mary’s President Robert Summerby-Murray, gathered at the Arthur L. Irving Entrepreneurship Centre and celebrated the launch of QTress Beauty Supplies. The new vending machine, which carries a variety of beauty and hair care products for different hair and skin types, is located on the first floor of the Loyola Academic Building.

The story of Queen-Esther’s entrepreneurship journey inspired many students, igniting a spark of motivation and encouraging them to chase their own dreams. “When you look your best, you feel your best, and this should not be only a luxury,” says Queen-Esther.

Watch a CTV News story about Queen-Esther Okundonor and QTress Beauty Supplies: Easy access to Black beauty supplies | CTV News

Alumnus brings local holiday tradition to life through 3D printing

Woody the Talking Christmas Tree (Paul Hollingsworth/CTV Atlantic)

It's that time of year again when the mall fills with holiday shoppers, dazzling lights and a magical talking tree from the North Pole. Woody, the talking Christmas tree, returned to the Mic Mac Mall in Dartmouth in 2021, after a 15-year hibernation. Woody has a fresh new look, and it's not just because he's been getting plenty of beauty sleep.

Mohammed Issa BComm’16

Mohammed Issa BComm'16, the founder of Eureka Technologies Inc., has restored life to Woody's face through 3D printing. Woody also owes his magical abilities to Eureka Technologies Inc., who designed and built all the mechanical elements that bring Woody to life.

Although Rome was not built in a day, Woody was constructed in just two weeks. The mall had initially contacted Eureka Technologies Inc. in March of 2021 to inquire if they could take on the Woody project but then decided to move forward at the end of October.

"Woody arrives at the mall the day before Remembrance Day and wakes up the day after (November 12). So, we only had two weeks to construct and assemble Woody," says Mohammed.

No stranger to challenges, he was confident that his team would deliver.

Mohammed was a mature student studying for a Bachelor of Commerce degree at Saint Mary's. With three small children at the time, he enrolled in the business program to gain the knowledge required to start a completely different business venture he had in mind.

"I purchased my first 3D printer intending to create a prototype for my new business idea. However, I realized I could also generate extra income by providing 3D printing services using Kijiji." This led to the birth of Eureka Technologies Inc. in 2015. As a full-time student, Mohammed utilized his entrepreneurial spirit to support his family with his printer, which ultimately led to the success of his business today.

Today, Mohammed is passionate about growing the entrepreneur in others, and he does so by collaborating with the Arthur L. Irving Entrepreneurship Centre. Together, they offer a robotics class where Eureka Technologies Inc. provides each student with 3D-printed robot kits. The students get to build and program their robots in this class.

"Learning entrepreneurship through this class is expanding the mindset of our students from diverse backgrounds across different faculties," says Mohammed.

Mohammed's dedication to Saint Mary's students and his entrepreneurial mindset is evident through his active participation in the Arthur L. Irving Entrepreneurship Centre. The Saint Mary's University Alumni Association has recognized his exceptional work with Eureka Technologies Inc. and his unwavering support for young entrepreneurs by awarding him the Alumni Entrepreneur of the Year for 2023.

"I plan to continue giving back to the community and supporting students the way that I was helped as a student," said Mohammed, expressing his gratitude for the recognition of his efforts.

To learn more about Eureka Technologies Inc., visit www.eurekatec.ca/about.

Check out Woody's Twitter account to join in on the magic!

Launch of new partnership to support diverse student entrepreneurs

The Arthur L. Irving Entrepreneurship Centre at Saint Mary’s University is pleased to announce the launch of the TD Entrepreneurship Inclusion Initiative, which was made possible through the generous gift of $200,000 by the TD Bank Group. This two-year pilot is designed to amplify the support of diverse student entrepreneurs, advance the entrepreneurial mindset and innovate business models. Three key initiatives include:

"Helping create an environment where everyone can adapt, thrive and reach their full potential is extremely important to us at TD. By supporting the TD Entrepreneurship Inclusion Initiative, through the Sobeys School of Business and the Arthur L. Irving Entrepreneurship Centre, we know that we will contribute to providing entrepreneurs from diverse backgrounds with the right tools to realize their dreams," says Jenn Auld, Vice-President Atlantic Region, TD Canada Trust.

 The program will leverage the expertise and passion of the Arthur L. Irving Entrepreneurship Centre, creating a holistic support environment for diverse entrepreneurs. Michael Sanderson, Director of the Arthur L. Irving Entrepreneurship Centre said, “The TD Entrepreneurship Inclusion Initiative is a significant milestone for our students and the broader entrepreneurial community. This initiative represents an important step towards creating a more inclusive and supportive environment for our students and aspiring entrepreneurs. It aligns perfectly with our mission to foster innovation, diversity and excellence in the entrepreneurial community.”

The first TD Entrepreneurship Inclusion Initiative event, TD Connect: Celebrating Diversity Through Entrepreneurship, was held on October 26. This event provided a platform for students to connect and engage with a diverse cohort of entrepreneurs and professionals. It highlighted the endeavours of eight student entrepreneurs and a panel discussion featuring accomplished and diverse business leaders. With an attendance of over a hundred enthusiastic students, the event emphasized the importance of DEIB in the entrepreneurial world.

 Learn more about the programs and events offered by the Arthur L. Irving Entrepreneurship Centre and the spaces in the new Sobeys Inspiration Hub.

$5-million gift energizes entrepreneurship at Saint Mary's University

Students Lydia Lee, Joe Yurchesyn, Director Michael Sanderson and Jada Joseph tour the new Arthur L. Irving Entrepreneurship Centre under construction

Supporting their deep commitment to student success and educational excellence, Arthur, Sandra and Sarah Irving, along with the Arthur L. Irving Family Foundation and Irving Oil, have announced a transformational gift of $5 million to accelerate the expansion of Saint Mary's University's Entrepreneurship Centre. In recognition of this generosity, the space will be named the Arthur L. Irving Entrepreneurship Centre.  

 A concentration of entrepreneurial excellence at Saint Mary’s University, the Arthur L. Irving Entrepreneurship Centre, its programs and activities, is unique in the Atlantic region. The centre attracts students from all disciplines, connecting them with professors, researchers and Entrepreneurs-in-Residence, and enables them to explore their entrepreneurial ambitions, develop their skills, and build important relationships. 

 “We are inspired by Saint Mary University’s deep and caring commitment to their students,” says Sandra Irving, who holds an honorary degree from the university. “We’re very proud to support their work to lead in entrepreneurial education with the development of the Arthur L. Irving Entrepreneurship Centre–a place we hope will spark innovation, inspire collaboration and help to make students’ dreams a reality.” 

 The state-of-the-art centre will encompass the second floor of the Sobeys Inspiration Hub, designed to be an entrepreneurship and innovation superhighway with traffic in all directions between the Sobey School of Business, as well as the faculties of arts, science and graduate studies. The centre will encompass a range of innovative and collaborative spaces including a digital prototyping lab and a podcasting studio, in support of excellence in student programming including open innovation, the Entrepreneur-in-Residence program and world-class competitions. 

 “At Irving Oil, we are proud to support a diverse network of students, where they will have access to mentorship from business experts, innovative technology and educational opportunities to help them realize their full potential,” says Irving Oil President Ian Whitcomb. “Saint Mary’s University is renowned for educational excellence and developing young business minds that support the region’s talent pool.”  

 “This generous gift from the Arthur L. Irving family, the Arthur L. Irving Family Foundation, and Irving Oil will expand our student programs, developing the full potential of student entrepreneurs and empowering them to lead change and build a better world,” says Saint Mary’s University President and Vice-Chancellor, Dr. Robert Summerby-Murray. 

 The Arthur L. Irving Entrepreneurship Centre’s new home is currently under construction and is the centrepiece of the $43-million Sobeys Inspiration Hub, which is slated to open in the fall of 2023. 

 “My dad is passionate about business, about people–our employees at Irving Oil, our customers,” says Sarah Irving, Executive Vice President of Irving Oil. “The Arthur L. Irving Entrepreneurship Centre recognizes his life’s work to create opportunities in Atlantic Canada and inspire others to do the same. Thank you to Saint Mary’s University for this very special honour in his name–to long inspire our entrepreneurial leaders of tomorrow.”  

The provincial, national and international networks and connections that the Arthur L. Irving Entrepreneurship Centre fosters will benefit Saint Mary’s University, the community and the Atlantic Region. The young entrepreneurs who bring their energy and ideas to the marketplace will be contributing to a robust and innovative economy for the entire region.   

“We are deeply grateful for the enriched student experience and enhanced programming enabled by the deep generosity of the Irving family,” says Entrepreneurship Centre Director Michael Sanderson. “Their belief in the mission of the Arthur L. Irving Entrepreneurship Centre, their commitment to student scholarship and entrepreneurship, and their generosity enable us to enhance Saint Mary’s University’s national reputation and international reach as a leader in entrepreneurial education.” 

Student entrepreneurs vie for top spot in SMU’s national pitch competition

Who has the best entrepreneurship idea in Canada? Tune into the 2023 Saint Mary’s University March Madness Pitch Competition to see aspiring student entrepreneurs present their ideas and hone their pitching skills in a bid to win cash and prizes valued at over $19,000.

Now in its third year, the March Madness Pitch Competition is run by the Saint Mary’s University Entrepreneurship Centre and aims to give student entrepreneurs the chance to acquire skills, resources and training to jumpstart their businesses. Modelled after the NCAA March Madness basketball competition, the month-long virtual event sees 64 students from across Canada compete head-to-head in brackets as they strive to be declared the best in the country.

In the Final Round, the top two pitchers square off to deliver their most compelling, four-minute pitch. Final pitches and live Q&A are judged by a panel of nationally renowned entrepreneurs.

This national competition is a major draw for Canada's top student entrepreneurs. It features twenty-four universities from coast to coast, from as far west as the University of Victoria and the University of Alberta, to participants from central Canada such as the University of Waterloo, Carleton University, and Western University. Eastern Canada is also well represented with many participants, including HEC Montreal, Mount Allison University, Saint Mary's University and the Memorial University of Newfoundland.

Thousands of viewers from around the world will tune in online to support their favourites and follow the action. To keep up to date on all the latest teams, pitches and results, visit https://smuec.ca/march_madness/ or www.facebook.com/smuec.ca for the live streams.

A place for possibility: the new Saint Mary’s University Entrepreneurship Centre

Saint Mary’s University Entrepreneurship Centre team members review and discuss the building plans. From right to left: Jada Joseph, Project Manager; Natasha Fernandes, Student Project Assistant; Michael Sanderson, Director and Chirag Narang, Project Manager.

Saint Mary's University has a rich history of fostering economic growth in Atlantic Canada and the people who are the driving force behind it, and its Sobey School of Business is synonymous with entrepreneurial success. More than 75 start-ups have been created by Saint Mary’s students, faculty members, alumni and partners in the past five years alone.  

Building on this strong track record of helping launch new businesses, and with the generous support of the university’s donors and supporters, the Saint Mary’s University Entrepreneurship Centre (SMUEC) is preparing to move into its new home in the Sobeys Inspiration Hub. Set to open in fall 2023, this 43,000-square-foot four-storey building is the cornerstone of a 62,000-square-foot capital project that extends from the Sobey School of Business to the Loyola Academic Building.  

"We envision a space that provides a full suite of services that enable students to take a start-up or business idea from concept to actualization—all in one place on campus," says Michael Sanderson, the Director of SMUEC. " We are a place for people to come together and develop entrepreneurial skills that can help further their studies and career. 

With a focus on growth, innovation and cultivating the entrepreneurial mindset, the Saint Mary's University Entrepreneurship Centre is committed to helping the Atlantic Canadian economy grow and prosper. A university-wide and interdisciplinary support centre, SMUEC's physical expansion will support the vast array of programming, such as training, mentorship and coaching, offered by the centre and provide the foundation to expand and fill the growing demand for their services. 
 
“I am so honoured to have been supporting students through their entrepreneurial experiences over the past two years,” says Shannon Byrne Susko BCom’89 BSc’92, a former Entrepreneur-in-Residence at Saint Mary’s and the Founder and CEO of Metronomics. “The new space for the Saint Mary’s University Entrepreneurship Centre will allow for further collaboration between faculties, and also bring in an additional level of innovation that we’ve been working towards with initiatives such as the March Madness Pitch Competition.” 

As the Sobeys Inspiration Hub takes shape, so does the entrepreneurship centre’s new home. What remains constant is that a variety of opportunities that will be made available to entrepreneurial-minded students and faculty from across all faculties. 

The services envisioned include: 

  • digital prototyping lab 

    • This area will be dedicated to digital product design, enabling students to ideate and create prototypes in a virtual environment using state-of-the-art prototyping software. 

  • podcasting studio 

    • From weekly podcasts to influencer videos, this space is open for booking to support students creating original content for online audiences. 

  • collider spaces 

    • Open collaboration spaces that are modular and feature additional smaller areas to focus on different styles of collaboration and projects. 

  • incubator space 

    • A start-up area dedicated to supporting local community businesses and emerging entrepreneurs as they move on from the idea phase.  

  • dedicated interdisciplinary space.  

"While the exact nature and dedicated areas may change, we are focused on providing opportunities for our students, faculty, staff, alumni and local community to come together and exchange ideas," shares Sanderson. 

Alumni and the local community play a critical role in the support and services provided by the SMUEC. From the entrepreneurs and alumni-in-residence programs supported through the philanthropic investment of the RBC Talent Hub to guest speakers and mentorship, SMUEC connects students with the larger community. Through co-operative education and internship placements, training, Entrepreneurial Mindset Success Certificate, and experts, the RBC Talent Hub provides students more hands-on learning opportunities. The skills developed through this program give students a leg up in the job hunt and help them to excel in the workplace post-graduation.  

"From my time as a student to now working at the entrepreneurship centre, our alumni and connection with the local entrepreneurship community have been so important to supporting students," says Leslie Arsenault Bcomm’19, Project Manager with SMUEC. "I've seen student-led businesses receive key advice from community mentors at vital times in their growth. I've heard from students and alumni whose careers and businesses wouldn't exist without what they learned at Saint Mary's University and the support they received from SMUEC."  

"We are excited to create new memories and opportunities for collaboration and innovation," says Monique Boudreau, the Manager of Operations and Community Engagement with SMUEC. "We've received great feedback and insights from different university areas to get to this stage, and we are incredibly grateful for that support. We can't wait to celebrate the opening of the Sobeys Inspiration Hub, the Exchange and the new entrepreneurship centre." 

 

Recent grad making a splash in the world of entrepreneurship

Combining passion and problem solving is the key to successful entrepreneurship, a mentality that Marlee Armour MTEI’22 embodies daily through her work. Having spent the last decade as a swim instructor, Marlee founded Summer Swim Academy in 2015, providing private backyard swim lessons and on-demand lifeguarding services across Southern Ontario. Through this endeavour, she and her team of instructors noticed a glaring issue with children’s personal flotation devices (PFDs).

“We swim with our arms, but PFDs don’t allow for this horizontal movement,” says Armour. “Typical PFDs train kids to swim vertically in what we call the drowning position. Three years ago, I started cutting the PFDs and turning them around, making it easier for the kids to learn to swim safely and properly from the beginning.” 

Armour entered Saint Mary’s Master of Technology Entrepreneurship & Innovation (MTEI) program as a passionate entrepreneur. Her instructors gave her the knowledge and confidence to solve this problem and make the SwimTrainer a reality. Armour also benefited from the entrepreneurial expertise of the Saint Mary’s University Entrepreneurship Centre (SMUEC), which she says played an integral role in helping her learn to pitch her product, supported her with networking opportunities and broadened her horizons through events.

With over five years of entrepreneurial experience under her belt, Armour has now developed a prototype for SwimTrainer and looks forward to applying her knowledge from Saint Mary's to her business.

Did you know? Each year, the Saint Mary’s University Entrepreneurship Centre organizes a national entrepreneurship competition for post-secondary students across Canada. Modelled after the NCAA basketball competition, March Madness sees 64 participants compete to win $10,000 toward their business. With SwimTrainer, Marlee Armour MTEI’22 tied for third place in the 2022 competition.

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Competition to solve freshwater issues begins in Atlantic Canada

Field sampling is an important part of the work Environmental Science students do in classes and in research work with professors. Photo Credit: Dr. Linda Campbell

A competition to solve Atlantic Canadian water issues through technology, innovation and entrepreneurship begins this week. The competition is organized by AquaAction in partnership with Saint Mary’s University. 

“We are excited to bring the AquaHacking Challenge back to Atlantic Canada,” says Dr. Anne-Pascale Richardson, AquaHacking Challenge Program Manager at AquaAction. “AquaAction’s mission is to restore freshwater health in North America. We do this by engaging with local communities to empower talented young innovators and support them as they work to improve freshwater in their region. The first Atlantic Canada AquaHacking Challenge was a great success, and we look forward to this year’s competition.” 

Atlantic Canada is home to a spectacular system of dynamic freshwater and marine environments. Water is core to ecosystems and communities across the region. The Atlantic Canada AquaHacking Challenge brings students, developers, designers, scientists, programmers, engineers, technology enthusiasts and entrepreneurs together to form interdisciplinary teams to tackle different freshwater challenges facing these important ecosystems. 

The issues they’ll be focusing on are:  

  1. Innovations for alteration projects in Lakes and Rivers
    Water Issue Leader: Nova Scotia Environment and Climate Change - Water Branch

  2. Affordable Automated Water Quality Monitoring
    Water Issue Leader: Eastern Charlotte Waterways Inc.

  3. Saltwater Intrusion
    Water Issue Leader: Clean Foundation’s Clean Coasts team

  4. Aquatic Invasive species
    Water Issue Leader: Coastal Action

  5. Green Infrastructure (Stormwater Prevention)
    Water Issue Leader: ACAP Saint John

 

“AquaHacking is the type of interdisciplinary competition that allows students and young people to apply their knowledge to practical, real-world situations,” says Michael Sanderson, Director of the Saint Mary’s University Entrepreneurship Centre (SMUEC). “We are proud to partner with AquaAction to bring this great competition back to Atlantic Canada.” 

Participants should have an interest in problem solving, collaborating with students from various faculties and applying innovative solutions to bring impactful change to communities in the Atlantic region. They are required to be between 18-35 years of age, a resident of Canada within the Atlantic region and enrolled in a post-secondary institution or be a recent graduate. The entire team doesn’t need to be residing in the Atlantic region, but the majority of the team should be within the Atlantic region.  

“Our students are excited and ready to challenge the freshwater issues facing Atlantic Canada,” says Adam Khamis, the Project Coordinator of Skills, Development and Training with SMUEC. “This competition is a dynamic blend of entrepreneurship, social action and science that offers students a unique opportunity to work with people in areas they may not otherwise have discovered.”  

After working on their pitches for nine months, all teams will have the opportunity to pitch their solution during the AquaHacking semi-final event. The top teams are selected from these pitches to go on to phase two of the program.  These finalists receive $2,000 to support the continuation of their work as they refine their solution in preparation for their pitch at the AquaHacking finale. All five finalist teams are winners, receiving kick-start business training, leadership training, a spot in a local incubator, Lavery Lawyers credits and seed funding based on their final ranking. 

For more information about the challenge, how to participate and the great partners that support the competition, visit https://aquaaction.org/challenge/atlantic-canada-2022-23/.  

About AquaAction 

AquaAction is a non-profit organization dedicated to restoring the health of freshwater by engaging young innovators in solutions creation and supporting the activation of their technologies. Its flagship program is the AquaHacking Challenge, a tech innovation competition which aims to engage university students in developing new solutions to water issues. Recently AquaAction developed the AquaHacking alumni and AquaEntrepreneur Québec. Across Canada, 36 water technology startups have emerged from the Challenge. AquaAction was established by the De Gaspé Beaubien Foundation in 2015, is powered by the RBC Foundation since 2018, accelerated by Ovivo since 2017 and supported by several partners including IBM Canada, Lavery Lawyers, and Mitacs. 

International students connect to the start-up community and industry leaders at Volta Labs

Dozens of international students from post-secondary institutions around the province gathered at Volta Labs last Thursday, August 18, 2022, for an event celebrating their entrepreneurial journey in Nova Scotia. 

The Summer Entrepreneurial Experience Bootcamp was an initiative by EduNova Cooperative Ltd. and post-secondary institutions across Nova Scotia as part of the Study and Stay Entrepreneurship Program. The event, co-hosted by Saint Mary’s University Entrepreneurship Centre (SMUEC), provided students with a transformational learning experience while exposing them to Volta, the province’s preeminent technology accelerator. The event also offered the opportunity to learn more about the regional and provincial programs and resources available to support entrepreneurs, with workshops led by CEED, EduNova, and Halifax Partnership preceding a panel of international alumni entrepreneurs. 

The Study and Stay Entrepreneurship Program provides access to entrepreneurship and business resources, skills development, networking, and mentorship. 
 
This photo gallery shows President of Saint Mary’s University Dr. Robert Summerby-Murray, Honourable Minister Brian Wong, and student participants engaging in networking and workshops. 

Breaking down barriers for women

By Anna Carsley-Jones

Natasha Fernandes  leans against a railing.

Natasha Fernandes

Participants of all ages, experiences and environments came together at Saint Mary’s University with a common purpose—breaking down barriers in the workplace for women. 

The Women’s Empowerment Conference, designed and led by the Saint Mary’s University Entrepreneurship Centre (SMUEC) was held virtually from May 24 to May 27, 2022. In addition to the tools, resources and advice, the key according to Saint Mary’s student and organizer Natasha Fernandes was “seeing strong women being vulnerable and learning from their inspirational stories.” 

Kritika Gurung speaking at a podium

Kritika Gurung, Co-President Enactus Saint Mary's, speaking on campus

Kritika Gurung, Co-President of Enactus Saint Mary’s, says that “as an Arts student, I sometimes feel networking events and conferences are out of my reach, so when I heard about this event, I wanted to grab a seat as quickly as possible.” She also notes that this was a first for her—she had never attended a conference that is women-focused, with only women speakers. 

Entrepreneurs, professors, engineers and financial educators alike were involved as panellists and educators in the conference. Panellists such as SMU professors Dr. Rohini Bannerjee and Dr. Patricia Bradshaw, athlete and entrepreneur Keisha Turner BA’12, and Diversity, Equity and Inclusion educator Crystal Witter BA’20 shared personal anecdotes of conquering adversity in the workplace. 

Financial educator Mrugakshee Palwe and Sobey School of Business Professor Dr. Ellen Farrell MBA’88 led the roundtable on Women in Finance. Mechanic and entrepreneur Stefanie Bruinsma and Keisha Turner led the discussions around entrepreneurship. A Women in STEM workshop featured engineer Mel Holmes, followed by a roundtable led by geologist Wren Bruce. 

Speakers shared their feelings of displacement in the workplace, but also their journeys of pushing past internalized misogyny and racism to reach own their potential. Panellists encouraged participants to overcome barriers and to understand that women and femmes (people who present as female) are as deserving of the same titles, jobs and awards as men.  

The importance of allyship from men and masculine peoples was also noted by many speakers. Jonathan MacNeil chose to attend the conference because “it is a great way to understand the perspective of women who are rarely given a chance to speak their truth, living in a ‘man’s world’.”  

For participants and organizers, the Women’s Empowerment Conference 2022 was a success, leaving those who attended feeling powerful, capable and a little bit wiser. Participant Tashauna Reid says, “Women’s empowerment means being courageous enough to question and break the social and gender norms. It creates a space for women to uplift and support each other.”  

About SMUEC 

The Saint Mary’s University Entrepreneurship Centre (SMUEC)  is a leading provider of university-based business support services in Atlantic Canada. In the last five years, the SMUEC has engaged more than 4,000 students and 3,000 businesses in entrepreneurial support and promotion activities. Recognized regionally, nationally and globally for their programs, the SMUEC supports leaders through consulting, training, promoting entrepreneurship and cultivating community connections. 

A Month of Madness: Saint Mary's Wraps Up Another Successful National Student Entrepreneurship Competition

After 31 days of competition featuring top student entrepreneurship talent from across Canada, one person has climbed to the top of the bracket as the winner of this year's 2022 Saint Mary's University March Madness Competition.  

Senior chemical engineering student, Quinn Cavanagh of Dalhousie University, won for his pitch RFINE Biomass Municipal Biomass Solutions. RFINE produces materials from spent coffee grounds that can be used for products such as high-strength building materials to flexible plastic alternatives—a wide array of customizable applications. 

According to Cavanagh, 82 million kilograms of waste coffee grounds are disposed of daily, waste that produces vast amounts of greenhouse gases. Consumers are demanding that coffee companies take more responsibility. His pitch illustrated how RFINE collects coffee waste to create high-value compounds that would allow companies like Starbucks to have every table and countertop in their stores to be made from their coffee waste. The abundance of applications for RFINE's coffee ground materials idea showed abundant potential to the judges, who awarded Cavanagh the win. With the win comes a $10,000 top prize sponsored by Metronome United and one-year membership of legal guidance and support for his start-up provided by Goodlawyer. 

Goodlawyer is offering a year of their pro membership to the top four finalists. At the same time, the second-place finisher received $5000, and the two third place finishers left with $1000 to support their ideas courtesy of Shannon Byrne Susko BComm'89 BSc'92 and Metronome United. 

"I want to congratulate Quinn on his win and Danielle, our second-place finisher, for an amazing finale to our best March Madness competition to date," says Michael Sanderson, Director, Saint Mary's University Entrepreneurship Centre (SMUEC). "Thank you to everyone who participated and brought their great ideas to the forefront. And a special thanks to our sponsors and judges who play a critical role in making this pitch tournament a success." 

This national competition, a destination for Canada's top student entrepreneurs, featured twenty-four universities from coast to coast. From as far west as the University of Victoria and the University of Alberta to participants from central Canada such as the University of Waterloo, Carleton University, and Western University. Eastern Canada was also well represented with many participants, including HEC Montreal, Mount Allison University, Saint Mary's University and the Memorial University of Newfoundland. 

Saint Mary's University's own Marlee Armour, a graduate student in the Master of Technology Entrepreneurship & Innovation program at the Sobey School of Business, finished in a tie for third place. Her pitch was for a product called the SwimTrainer, a flotation device that supports both a better position for children to learn to swim and a safer position for them to float in the water.  

For more information about the tournament, visit https://smuec.ca/march_madness/ or visit www.facebook.com/smuec.ca to watch the videos from each round.