Mikayla Nassy-Wong
Attending a live World Cup soccer match is a dream come true for soccer fans everywhere. For Saint Mary University’s Mikayla Nassy-Wong, that dream didn’t just become a reality—it became a once-in-a-lifetime opportunity to be a part of the magic.
After a year-long process and a lot of hard work, Nassy-Wong, Marketing & Revenue Generation Coordinator with the SMU Huskies, was chosen to volunteer at the Toronto FIFA World Cup 26 this June, representing Saint Mary’s at one of the largest sporting events in the world.
The connection
Nassy-Wong applied through the Inclusion in Canadian Sports Network (ICSN), which highlights professional development opportunities in the Canadian sports ecosystem for BIPOC athletes and sports professionals through its Emerging BIPOC Leaders Program.
“I got involved with the ICSN about two years ago when I attended one of their events,” she says. “I got to know quite a few of the members, and when an opportunity with FIFA emerged, they reached out to me and said, ‘Hey, we remember you, and we know you have an interest in soccer, would you be interested in applying to volunteer with FIFA on our behalf?’”
Being a FIFA volunteer is a huge undertaking, and one that the organization takes very seriously. Nassy-Wong spent a year in the application and training process, learning a strict set of guidelines for the event. She was selected from a large pool of applicants to represent Canada and FIFA at the Toronto FIFA World Cup 26 volunteer centre.
A red wall of home supporters got behind Canada as they came back to draw with Bosnia and Herzegovina.Source: fifa.com
The experience
With 300,000 expected visitors to the city over the six matches taking place in Toronto Stadium, volunteers need to be prepared for anything—supporting travellers, athletes and other volunteers through all the demands of high-stakes live events. Nassy-Wong was given a logistics role helping to organize and distribute the “vibrant and unifying” official volunteer uniforms to other volunteers throughout the city.
Uniforms are a big deal at FIFA, and Nassy-Wong helped manage a multi-station setup for the city’s 3,000 volunteers and workers to pick up their uniforms and accreditation. With kits including t-shirts, pants, shoes, and special FIFA patches (unique to each host city), it was all hands on deck to make sure everyone was fully equipped and ready to go. Each shift meant a change in the station she handled, from fitting rooms to packing kits to handling checkout.
“This was the experience of a lifetime. If I ever get the opportunity to do it again, I will take that opportunity 100 percent.” - Mikayla Nassy-Wong
But the experience wasn’t all work and no play. Volunteers were given unique opportunities, from exclusive stadium access to attending the Toronto Fan Fest—FIFA's official, free public viewing and entertainment event for World Cup host cities. Fan Fest serves as the ultimate gathering spot for soccer fans to watch matches on massive screens and celebrate together as a global community.
“There are many memories I’ll take away from this experience, but a highlight for sure was getting to go to the Fan Fest. We got to see the Portugal game. That big victory for them in the group stage and being able to be there and celebrate with all the local and international Portugal fans was unbelievable.”
The impact
The sports world relies on volunteers—a reality that SMU’s Scott McCain & Leslie McLean Centre for Sport, Business and Health is researching with experts across Atlantic Canada. The FIFA World Cup is no exception, with volunteers chosen from around the world to help with all the events that make up World Cup season.
With energy rising as we hurtle towards the final rounds, the impact of the World Cup extends beyond the stadium to all the lives it touches, and for Nassy-Wong, that ability to bring people together is a key element of the game.
“Sport crosses political lines. It connects people from various cultures; it’s a place where everyone comes together to become a community.”
Armed with fresh international event experience and new connections from around the world, Nassy-Wong returns to Saint Mary’s University ready to channel that World Cup energy back into her work with the SMU Huskies.
Her journey stands as a powerful reminder of how passion, paired with the right advocacy networks, can bring talented professionals from local stadiums straight to the global stage.
