Brayden White showcases his products
For Brayden White, BW Works didn’t start as a big, polished business idea. It started with a simple interest in designing and making products that people would actually use.
A fourth-year student at Saint Mary’s University studying Entrepreneurship and Global Business Management, Brayden is originally from Windsor Junction, Nova Scotia. He launched BW Works out of a genuine interest in creating custom pieces that reflect a team’s, organization’s or business’s identity. What began as an idea has grown into a locally based keychain business that designs and manufactures its products right here in Nova Scotia.
One of the biggest moments for Brayden was seeing his keychains available at the Saint Mary’s Bookstore. Having something he designed and produced on shelves in his own university community felt significant. It was a reminder that the long hours of designing, testing and refining were worth it.
Brayden’s journey has also been shaped by his involvement in the Access Ability Entrepreneurship Incubator through the Arthur L. Irving Entrepreneurship Centre. The program supports individuals who self-identify as living with a disability and are interested in starting a business, offering guidance, knowledge and practical resources. Through Access Ability, he was able to further develop BW Works, gain clarity on his goals and build confidence in his ability to grow the company.
BW Works keychains are available at the SMU Bookstore
At its core, BW Works is about creating custom products that feel personal. Brayden takes pride in being able to design and manufacture locally, and he is intentional about the quality of each order. The support from his community has played a major role in the business’s growth so far.
Looking ahead, White hopes to continue expanding BW Works and partnering with more local organizations, teams and businesses across Nova Scotia.
To explore BW Works’ custom designs or start creating something of your own, reach out to Brayden via Instagram or Facebook and see how he can help bring your idea to life.
