Noah Hemphill
Saint Mary’s student and Enactus Saint Mary's member Noah Hemphill is turning his passion for travel and entrepreneurship into a tech-driven solution designed to reshape how people explore new places.
Noah chose Saint Mary’s for its strong business reputation, supportive environment and the opportunity to experience a new city while staying connected to his home in Prince Edward Island. He also highlighted the value of the university’s highly accredited business program and the opportunities it provides, which made choosing the Bachelor of Commerce at Saint Mary’s an easy decision.
Now, as a student entrepreneur, Noah is building his venture LocalLink through Enactus SMU, with additional support from the Arthur L. Irving Entrepreneurship Centre. The project is a trip itinerary builder designed to create highly personalized travel experiences based on user preferences.
“LocalLink takes basic information about a user and asks a series of questions to build a hyper-personalized itinerary,” Noah explains. “Instead of only showing generic attractions you might find on TripAdvisor or Expedia, it highlights well-known destinations as well as hidden gems tailored to individual interests, budgets and preferences.”
Beyond curated itineraries, LocalLink is also being developed as an all-in-one travel platform. Users will eventually be able to book hotels, activities and flights directly through the site, keeping everything in one place and aligned with their personal budget and travel style.
His inspiration for LocalLink comes from years of hands-on experience in tourism. Having worked in the PEI tourism industry through his teen years, he noticed a consistent pattern: travellers often remember the lesser-known, unexpected experiences most, yet major platforms tend to prioritize larger, more established attractions.
“Smaller businesses and unique experiences often get overlooked because they don’t have the same visibility. LocalLink is about changing that—helping people discover experiences they wouldn’t have otherwise considered, while also supporting small businesses.”
Noah and the LocalLink team recently won the Sobey Strategy Case Competition hosted by the SMU Accounting Society
As a member of Enactus SMU, Noah has also been inspired by the organization’s recent national and global success, which he sees as a reinforcement of his decision to study at Saint Mary’s. He credits the Enactus community with providing access to mentorship, resources and like-minded innovators who help strengthen his entrepreneurial journey.
Looking ahead, Hemphill sees strong alignment between his commerce studies and his venture. Skills learned in areas like data analytics and accounting are already being applied directly to LocalLink’s development.
“Everything I’m learning in my degree feeds back into my business,” he says. “It all connects.”
As LocalLink continues to grow, Noah is encouraging others to follow along on Instagram as the platform moves toward launch.
Interested in learning more about how entrepreneurship can blend with other areas of study? Explore programs and events at the Arthur L. Irving Entrepreneurship Centre.

